Whirlpool WSA Video Script
Scene 1
Kendra:
“Hello and welcome to the Whirlpool Weekend Sales Associate Training Video. I am Kendra Key. I am the Southern Division Manager and with me today is Jessica.”
Jessica:
“Hello. I am Jessica Apel and I am the local Sales Representative for Northern Alabama.”
Kendra:
“First, I would like to start off with a brief introduction of the company that you will be helping increase sales for during this promotional time. Whirlpool Corporation was founded in 1911 in St. Joseph, Michigan. So with over 100 years of experience Whirlpool is the world’s leading global manufacturer of home appliances. Focusing on consumer needs fuels our growth and keeps us relevant in homes around the world. We exist to create purposeful innovation that keeps homes running smoothly so personal and family lives can flourish.”
Scene 2
Jessica:
“Whirlpool Corporation is an American manufacturer known for brands such as Whirlpool, Maytag, KitchenAid, JennAir, Amana, Gladiator, and Affresh. As a member of the Whirlpool sales team it is your job to present both yourself and our brands in a positive manner, ultimately helping to increase our presence within the retail channels and grow our brands.”
Scene 3
Jessica:
“What’s awesome about Whirlpool is our company employs the most people in the US for appliance manufacturing. It is something we are very proud of and like to share with both sales associates and customers. We make Refrigeration in
Wegmans’ model of contribution and giving back to its community proves to be a successful and profitable way of doing business. Wegmans’ philosophy of taking care of their employees, the customers and community that keeps them in business, insures that they will continue to expand and build positive relations with whomever they encounter. Wegman helps support the communities it surrounds by providing support for charities, employee scholarships, customer promotions and maintaining sustainability.
"A diversified growth company" - Roper Industries was established in 1981 and started with the manufacturing of Industrial products including home appliances and pumps. Over the course of three decades the company has expanded into various global niche markets and enjoys a broad customer base. The company deals with four very diverse businesses each of which operate in a profitable niche market. The company strives to give its shareholders the best value for their money by maximizing and managing cash flow effectively to fund acquisitions and internal growth, and by strategically investing in opportunities to improve the various sectors of the company.
Walmart Stores, Inc. (NYSE: WMT) branded as Walmart since 2008 and Walmart before then, is an American multinational retailer corporation that runs chains of large discount department stores and warehouse stores. It is the biggest private employer in the world with over 2 million employees, and is the largest retailer in the world. Walmart operates retail stores in various formats around the world and is committed to saving people money so they can live better and more comfortable. Walmart earns the trust of their customers every day by providing a broad assortment of quality merchandise and services at everyday low prices, while fostering a culture that rewards and embraces mutual respect, integrity, and diversity. The company is
"Hi Monica, this is James from ABC Company. I have some questions regarding the financial data you sent me yesterday. Can you give me a call back when you have time? My number is 595-123-4567. Thank you."
A regular customer of Next Door, Brian Rudnick, came out and was extremely pleased to finally meet the people that make the products he enjoys. Mr. Rudnick pulled out his camera and did an
This was not only a business decision, but it carried social and ethical responsibilities with it because the company was thinking for the benefit of its shareholders and consumers by making more energy-efficient products while keeping consumer prices fair. By moving the operation to Mexico this allowed the company to do so. But their ethical and social responsibilities to the community and to their employees were not held up due to lay-offs and relocation. Whirlpool did not
The Whirlpool Europe case provides an opportunity to look at different ways to evaluate a major IT investment the company is considering. To undertake this analysis we have to make a few assumptions because the case does not have all the details needed to estimate benefits and investment cost. However, if you were in a company faced with this situation, these numbers would be available.
Excellent customer service creates customer loyalty. Porter Leath’s greatest promotion of their intangible service is “word of mouth”. Customers feel compelled to tell others about their families’ experience and success in the program. This intern lead to a long waiting list for this school year, to gain entrance into the
Zoë’s Kitchen is a successful restaurant in a new segment of a matured restaurant market. This company creates an at home atmosphere for the consumer to give the perception of an at home meal. There are a lot of competitors within the market and for just this company alone. Though, Zoë’s is differentiated enough as a whole to not actually have a true competition. There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus. The purpose of this analysis is to inform and forge a conclusion of what this company should do about its future.
Wal-Mart makes college students feel special by bringing the fireplace and blankie to their dorms and apartments with tea and biscuit cookie care packages.
This will be achieved through a new marketing campaign, store functionality/flow upgrades, and a staff that is armed with the tools to serve the customer. The marketing campaign will be global in nature to reach all areas of the newly formed business. Various media types will be used taking advantage of the latest technology to reach customers. Store upgrades will start by region ensuring that customer feedback drives the full implementation of the final layout. Employees will also receive training through a series of web-based instruction and formal store meetings outlining the expectations of serving the customer and representing the WBA brand. Progress will be monitored through customer feedback and data representing store traffic and sales figures. Leveraging the Walgreens and Alliance Boots merger is key to the future of the organization. Proper implementation of the outlined strategy will play a significant role in WBA’s success in the
If asked what you know about Maytag's marketing program, the first thing to come to mind would probably be its "lonely repairman" ad campaigns. For 35 years, those ads have helped position Maytag as a reliable brand for major appliances. Gordon Jump, an actor who really was a former Maytag repairman, played the lonely repairman role in ads for 14 years. In 2004, another veteran character actor, Hardy Rawls, took on that job. Although Maytag's basic positioning has been consistent over many years, marketing managers at Maytag are constantly developing new marketing strategies. So let's take a closer look at what they did in one innovative strategy-planning process that resulted in profitable growth for
Centralized Pricing – no wonder it takes 110 days to reprice its entire product line, when you are trying to manage an 180,000 line report. The centralized pricing will make Whirlpool more competitive in its 170 countries worldwide. Very smart move.
Kohler Co. is a world leader in plumbing and power systems, but is diverse and sells products with more than a
In light of the above findings, since there are obvious problems found in Whirlpool¡¦s international business strategy, it is recommended that Whirlpool should refine its strategy as follow: