Video and Sony

1179 Words5 Pages
Introduction Sony was founded in 1945 by partners Masaru Ibuka, (an engineer), and Akio Morita, (a physicist),and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi, Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated, paper-based recording tape, called Soni-Tape. In 1955, the firm began using Sony logo on Totsuko products. The group also launched Japan 's first transistor radio, the TR-55, during the same time. In 1958, the group changed its name to Sony. Today Sony has developed 'TransferJet ', a proximity wireless transfer technology enabling the high speed transfer of large data files between electronic devices such as mobile…show more content…
Examples of this strategy include the introduction of BRAVIA, ZX1, a thin, lightest LCD TV featuring LED edge lighting; The VAIO P Series notebook computer (the world’s lightest 8-inch notebook PC) and the Cyber-shot HX1 compact digital camera (which allows users to capture wide-angle of 224 degrees views). * Sony operates from a philosophy it labels “uniquely Sony”. The company seeks to facilitate the development of its staff but spurs employees to manage their own career and but to avoid pigeon-holing. This is a microcosm of the company’s desire to foster adaptability. The company’s broad outlook extends to its corporate responsibility. * The desire to make its hardware and interfaces that are easy to use was a catalyst behind recent reorganization of electronics into “Personal” and “Home categories. The company has reaffirmed its commitment to make the “Home” category more user-friendly. * Sony has adopted a “Company of Committees” governance system in order to go beyond minimum compliance with legal requirements and to add additional transparency. To accomplish this, the company has revised some Directors’ functions to facilitate the proper functions of statutory committees. * Sony has a recently reorganized in order to further improve responsiveness and customer service. It has established a network of services tailored to the needs of local customers. The move acknowledges the growing complexity
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