Videocone Marketing Strategy

• Tremendous price and wage competition in a recurring industry will lead to additional losses in profits.

We evaluated our company’s position in the industry, and found ourselves in an excellent starting position to further develop our products and match them to the industry’s needs. Our market share is adequate and we can advance further with our strategy improve and reposition our products in the coming years. We have underutilized capacity, which we intend to improve, while increasing automation to reduce costs. We have plans to improve our promotion to improve product awareness and with the appropriate product lines we will increase price to improve margins and better align our high-end product image. Our current financial position is optimistic, showing our leverage (Assets/Equity) at 2.0, when our goal is to maintain 1.5-2.0 overall. By utilizing the analysis tools we are learning what elements are driving demand, how to effectively tailor our products through R&D, how best to adjust our marketing and pricing, while lowering input costs, in order to improve margins and to ensure our stakeholders are all satisfied.

At Costco, VIZIO relied extensively on consumers to purchase their product without any assistance from salesman whom would either influence or steer the consumer during the sales. Because of their low brand awareness, they strategically placed their products on conspicuous display, right at the entrance at the stores, to catch the customers’ attention, but more importantly because their shoppers fell into the market segment target by VIZIO, 35+ years, wealthy, and with disposable income.

Sharp has a strong international presence and is a well known brand. It offers a variety of diverse products to its customers, including TV’s, laptops, and home appliances. A diversification of product portfolio is important as it protects company against risk of exposure in any particular line of business (Johnson, 2006). Therefore Sharp is relatively strong in this aspect. In addition, Sharp places an intense focus on research and development of new technologies and products, ensuring that their output is the best in the industry.

The following paper is about a company that is at the top level of their industry in selling their products and services. The background of this company describes about what kind of company this is and the types of products and services it provides to their customers. This section also includes the recent performance of this company and the varying aspects of what their target customers and whose is the competition.

Best Buy Co., Inc. is currently the world’s largest retailer for consumer electronics. The company has 1,400 brick and mortar stores and is a popular online retailer as well. The stores serve as display room for various online retailers. Best Buy consumers can purchase electronic products such as mobile, corded and cordless phones, televisions, cameras, personal computers, laptops, appliances and more (David & F.R., 2015). Today’s society relies on convenience and technology, forcing companies to implement new ideas and projects in an effort to maintain their ability to compete with other companies. For continued success the company must look at the internal and external issues the company may face as well as their competitors and their best practices that are contributing to their success.

(e) Introduction of BG 800 in a short time frame threatens BPS of its failure and incurring of sunk costs in terms of R&D for BD 700. However, the market dynamics have been changed by Sony by introduction of its new product 1270. Since, BPS has efficient R&D team, which requires an additional of 80 man-months as compared to the development of BD 700, it is possible to develop the product with a 40% success before the Infocomm deadline. BPS when coupled with new Sony 8” tube and digital technology can bring out a far superior product as compared with Sony 1270.

The company's evolution was achieved by taking away share from business frontrunners and “co-modifying” the product. Rather than being the market leader in other consumer electronic products (such as HDTV, digital cameras, etc.) when the prices for new products are high and consumers are doing research prior to the purchase Dell's home might be to jump into the market as consumer electronic products begin to changeover into merchandises. The company can be prepared to capture the second wave or level of consumers who have not taken on new technologies and products until the prices lower and technology becomes accepted.

The 1960’s market demand in domestic consumer electronic products soar after launched of televisions, telephones, cameras, office equipment, and automotive cars.

| Threats: * Supply change (may refuse to carry the product) * Technology from Satellite radio * Competitors with similar products

Video marketing is something that businesses still often stay away from, putting them at a great disadvantage when compared to their competitors that do use this effective marketing strategy. With today’s technology, virtually anyone with any level of skill can create a professional and effective video for their company, products and services, something which is important in today’s marketplace.

The author has made every attempt to be as accurate and complete as possible in the creation of this publication, however he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. The author assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations and other published materials are unintentional and used solely for educational purposes.

A Frost & Sullivan study titled ‘Analysis of the Indian LCD Panel Market’ dated back to 2009, highlighted the increasing demand of LCD panels for domestic consumption and has conceded that keeping wide scope of application and high local demand in perspective, time is ideal for LCD panel Manufacturing in India. The report noted, “Local demand, export prospects, government initiatives, wide applications, and low set-up costs during the economic decline, favour LCD panel manufacturers, making it an ideal time for LCD panel manufacturing in India.”

. This case talks about an A-Cat Corporation and decision making process in A-Cat corp. This company is founded in India in 1986 as an electrical appliances producer. A-Cat Corporation owns two medium-sized manufacturing units in town Gonida, from district Vidabraha, in region Maharashtra. This company has alliance with Jupiter Inc. for production of cabinets, and venture with Global Electrics for manufacturing TV signal boosters, and battery chargers. A-Cat Corporation is a production leader, and their annual sales in budget year 2000 – 2001 was Rs. 9.800.000. They produce variety of products like voltage regulators, signal boosters, battery chargers, volt-amperes, etc.

The housewives of today rely on innovation to produce household products with the capabilities of simplifying their jobs at home. Companies, such as Electrolux, have teams of employees assigned to the task of creating new kitchen appliances and cleaning products geared around the needs of the world that can take their company to next level in modern technology. With the fierce competition threatening the success of Electrolux, the company revamps their strategy by appointing Hans Straberg as the new Chief Executive. The strain on the company’s finances left Mr. Straberg with no choice but to