Vietnam Airlines Strategy

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CONTENTS I. Introduction 3 Company background 3 History 3 Position 4 Vision 5 Mission 5 Goal 5 Management 5 II. Strategic Analysis 5 2.1 External analysis 5 2.1.1 PESTE 5 Political analysis 5 Economic analysis 7 Socio-cultural analysis 9 Technological analysis 10 Ecological analysis 12 2.1.2 5-force 2.2 Internal analysis 17 Value chain 17 2.3 SWOT 21 2.4 Options 24 2.5 Vietnam Airlines's doing 25 III. Recommendation 28 IV. Conclusion 30 V. Reference 30 Group members: * * 1. Đào Thị Mỹ Hạnh BABAIU13076 2. Park Do Hyun BABAUN13080 * 3. Nguyễn Thị Hoài BABAIU13090 * 4. Nguyễn Lê Phương Khanh BABAIU13107 * 5. Đỗ Thị Thanh Hoa BABAIU13089…show more content…
. . . . . . . . . . . . . . . . (84 4) 38722375 Website . . . . . . . . . . . . . . . . . . . . . . . . www.vietnamairlines.com Logo . . . . . . . . . . . . . . . . . . . . . . . . . . History January 1956, when the Vietnam Civil Aviation Department was established by the Government, marking the birth of the civil aviation industry in Vietnam. At that time, the fleet was small with only five aircraft which started to serve domestic flights in September 1956. April 1993, Vietnam Airlines was officially established as the country’s national flag carrier. 27th May 1995, Vietnam Airlines Corporation was born with the gathering of 20 aviation enterprises and the airline itself as the core business. 20th October 2002, Vietnam Airlines introduced the new logo of the Golden Lotus and corporate identity that symbolized its dramatic progress towards becoming a world-class airline. The launch represented a complete repositioning and brand strategy of Vietnam Airlines, coupled with significant improvements in its infrastructure, operations and fleet. The delivery of its first own “state-of-the-art” B777 in 2003 also marked a true revolution in the airline’s fleet modernization. Nowadays, Vietnam Airlines operates one of the most modern fleets in the region with the average age of the fleet is 5.4 years. With world-class Airline, for 20 years of development at an average annual growth rate consistently in double-digit number, the national flag carrier has marked

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