Vietnam : Macro Enviroment : Pestle Analysis

2808 Words12 Pages
Table of Contents TASK # 1…………………………………………………………………………………………………..2 VIETNAM AN ATTRACTIVE RETAIL MARKET ……………………………….………………..2-3 VIETNAM - MACRO-ENVIROMENT: PESTLE ANALYSIS………………………………………...4 CANDYKING LTD. COMPANY ……….…………………………………………………..…….5 CURRENT STRATEGY………………………………………………………………………….....5 STRUCTURE……………………..……………………………………………………………………5-6 PRODUCT CATEGORIES …………………………………..……………………………………........6 TASK # 2………………………………………………………………………………………………….7 BLUE OCEAN & RED OCEAN………………………………………………………………………..7 DIFFRENCE BETWEEN BLUE OCEAN & RED OCEAN…………………………………………...8 CANDYKING LTD. COMPANY ANALYSIS FROM RED OCEAN PROSPECTIVE..…………......9 PORTER 5 FORCES ANALYSIS ……………………………………………………………………...9 COMPETITIVE SCENARIO CANDYKING…show more content…
According to World Bank, Vietnam got its fourth position in worlds market or in global retail development index (GRDI) as having the annual increase in retail sales is about 18-22%. Moreover, Vietnam retail business currently structure as 140 supermarkets and hypermarkets, 20 trade centers, and nearly 1 Million squares Meter of floor area. (RNCOS, 2012) Figure: Top ten retail markets by global retail development, 2007 Table: The table below indicates important statistics about Vietnam: Table: Statistics of Vietnam (Ai,2013) (Nguyen, Quang, Ha and Phuong, 2013.) VIETNAM - MACRO-ENVIROMENT: PESTLE ANALYSIS Here, we get the understanding of macro environment factors effect on VIETNAM through pestle analysis: PESTLE ANALYSIS Political factors • The Socialist Republic party of Vietnam has its monopoly in political power. • Political disagreement. • Long running disputes among Vietnam, China. (Vietnam Profile 2013) Economic Factors • effective Social-Economic Development Strategy (2011-2020) • having growing economy in South East Asia • New promises regarding FDI declined. • Its retail sector attract foreign to invest in processing industry, electricity supply, and other services. (World Bank 2011) Social Factors • Education plays importantly. • Advantage of
    Open Document