Vietnam : Macro Enviroment : Pestle Analysis

As explained in the “bargaining power of consumers”, it is hard to substitute the products that are offered by IKEA. This is further intensified by the fact that IKEA has formed a brand perception that makes it stand out amongst its

Vietnam is a tropical monsoon climate, which is extremely humid throughout most the year [1]. Three-quarters of Vietnam is either mountainous or hilly. Thus many of the country’s ecosystems are found in the mountains, while the majority of people live on the coast where it is least mountainous [2]. There are three main ecosystems in Vietnam: wetlands, terrestrial and marine [2]. There are 600,000 pounds of biomass per hectare (which is about two and a half acres) in South Vietnams [3].

As we all know, the retail industry is very crucial and is highly competitive. As this company

retail landscape in the US. Wal-Mart is a national leader in virtually every retail category in

So Vietnam has a lot of hills and mountains and there are two big rivers are the Mekong river and the red river. They adapt to their environment by finding work by the rivers, and Vietnam has a lot of plain and flatland for people to plant their crops.The climate in Vietnam is tropical and temperate zone. It has a high rate of rainfall and high humid zone. How do they adapt to their environment. They adapt to their environment

Over the past 20 years, Vietnam has achieved sustained economic growth. Vietnam has benefited from favorable geographical location, political stability as well as impressive investment inFwit infrastructure, which are the key conditions for the rapid industrialization, increase in trade and stronger global connectivity.

growing industry for the country as well. In this case we will discuss globalization effects

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India. The company claims that it and touches the lives of two out of three Indians. Hindustan Unilever has around 35 brands spanning around 20 districts in India.

PESTLE is analysis is used to track the environment they are operating in or planning to launch. PESTLE stands for political, economic, social, technological, legal and environmental. The political factors are how much the government are involved in the economy. This can be government policy or political stability/instability and many more. Other political factors are minimum wage and living wage increasing. When this is increasing Rimmel have to pay all of their staff more money to match the minimum wage. By removing benefits people who usually get them will find it hard to buy certain things if they are in a single family as they will only have one income.

Yet its economic success in recent years has been based on the mining sector (13.5 percent of GDP) as foreigners paid more each year for key commodity exports, triggering huge investment in resources infrastructure (References).

In addition it is worth considering that emerging economies having been attracting increasingly more Foreign Direct Investment (FDI) having accounted for 52% of global FDI inflows according to recent data. Looking closer at the FDI spread based on regional allocation it is worth noting that Nigeria received the greatest proportion of FDI in Africa, Indonesia in South-Eastern Asia, Mexico in Central America and Turkey in West Asia. This demonstrates the investment potential within the MINT

Now lets talk about Malaysia. This South East Asian Country is very dynamic, multiracial and highly cultural. We shall make a PEST Analysis of the Country and find some facts about them.

That is why fdi (foreign direct investment) show huge growth with the last decade. Many foreign companeis (pepsico, nokia, walmart, general electrical etc) and bank (citi bank, standard chartered, abn amro etc) are entering in India day by day however many more is to come. |

Our target country is China and we will be using the PESTLE analysis to analyse the environment from all angles. PESTLE is made up of Political, Economic, Social, Technological, Legal and Environmental.

PEST Analysis shows the external business environment. Pollution-Economic-Social-Technology, analysis looks at the impact of each of these factors in the business. Outcomes could lead to expand opportunities or reduction in polluting environment and public, better growth it economic, good socialization with consumers and community, better change in technology according to customer tastes. It shows in 4 squares, with 4 specific topics which help to improve in external environments of the specific firm.