Viewer's Taste Awards Competitive Advantage

The company had run a national TV commercial which named “Back to the Start” during the Grammy Awards. Chipotle also had published their food, restaurant concept and business through favorable articles and television programs. Moreover, Chipotle used video and music programs as well as event strategy to attract the consumers’ attention to their restaurants. The company also initiated promotional activities via newly opened restaurants to attract more consumers. Chipotle introduced a reward program, the “Farm Team” to encourage more customers to join a program that educated them something related to Chipotle Mexican Grill business concept. In addition, the word-of-mouth publicity from customers enable Chipotle to reduce the cost of advertising but at the same time increasing the brand reputation of the restaurants in the

An advertising method that restaurants often used is games and prizes, like "You won 1 free Pepsi!" to advertise, so more people will buy their product. A game that has been held every year for some time now is McDonald’s Monopoly game. People buy McDonald’s food to receive Monopoly game pieces. It works like the regular game of Monopoly. Some people are lucky and get all pieces except one or two, so they will go to McDonald’s to get fries every day hoping to get that last winning piece. The participants are not buying the food every day because the food is fantastic, but they buy the food to play the game. People in our society just want to be winners, to win prizes and things they cannot afford

The restaurant industry is highly competitive with respect to price, value and promotions, service, locations, and food quality. Consumers are highly focused on value and

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

Special K is a successful brand, with a good level of innovation and communication. It has reached many consumers; especially women aged 20 to 40 yearsold, focusing on key elements such as beauty, shape, and weight loss. People are ready to pay more for Special K cereals, positioned as high quality products, with higher prices as competitors’. As the

Last year a food critic demoted Thomas Keller’s Per Se to a two-star restaurant. However, they have turned around for the better with new ideas like the “First-Time Diner’s Lunch.”

In the Introduction chapter of Jonah Berger’s book, Contagious: Why Things Catch On, we are introduced to Howard Wein, a successful businessman in hotel management and in hospitality. Wein helped Starwood Hotels launched its sister brand and micro managed billions of dollars in revenue as Starwood’s corporate director in food and beverages. Despite his successful background, Wein fancied for a smaller, more restaurant-focused environment. Leaving his business prospects in Philadelphia, he moved to Philly to help design and launch a new boutique steakhouse called Barclay Prime. The concept of Barclay Prime was to deliver the best steakhouse experience in New York. Wein was imagining luxurious bounties of furniture and an extensive seafood bar, extending from the West Coast of America to the East Coast of Russia. And to add on to that, Wein also dreams of delivering food delicacies to his consuming eaters. While Wein maybe over the top, the problem is attracting customers and bringing awareness of Barclay Prime in the one of the most competitive areas for a restaurant to thrive. From statistics alone, twenty-five percent of restaurants closed within twelve months of opening their doors and raises up to sixty percent within the first three years. Wein, in a state of urgency, must generate a buzz.

The Cheesecake Factory is a name that rings familiar across America. Ranked the #1 casual-dining chain, The Cheesecake Factory’s affordable food and large portions appeal to the masses (“Consumer Picks 2016: Casual-Dining Results”). A vivid portrait of American capitalism, The Cheesecake Factory has transformed its strange design concepts into an established theme, convinced its fans that its inexpensive style is that of luxury, and coaxed its customers into thinking that its menu choices are a blessing, not an inconvenience. It has twisted its incompetence into a competitive strategy—a true deviant that still manages to be at the top of the ratings. The Cheesecake Factory is a true anomaly in the world—no other restaurant has pulled this concept off on such a large scale. The restaurant industry stands in awe of the giant that has become The Cheesecake Factory.

In class we examined Module 5: Marketing- Managing the Marketing Mix, where we did an in-depth review of the four components of the marketing mix, and promotion mix. The promotion component consists of all techniques that sellers use to motivate customers to buy their products. These techniques are what makes up the promotion mix. From reading the previous discussion posts, Crave TV’s product, price, and place components are quite like its competition; Netflix and Amazon. For this reason, I believe the focus of Crave TV’s improvement upon their marketing mix should be the promotion component.

The moderate growth rate of the restaurant industry results in many competitive rivalries and the nature of business allows customers to switch freely. Therefore, among porter’s five forces, the pressures from substitute products tend to drive the most competition in the restaurant industry today (Restaurant 2015). In addition, restaurants face the threat of customer’s ability to choose other leisure activities such as going to the movies, bowling, or other social outings (Restaurant 2015). To effectively compete under such conditions, restaurants are heavily investing in brand building to create customer loyalty. Another trending strategy used to increase customer returns is servicing beyond food and beverages; restaurants are heavily investing in providing individualized, memorable and entertaining

In this paper I will attempt to explain the strengths and weaknesses of a restaurant. I also will attempt to show one way how they can utilize their strengths and minimize their weaknesses To be competitive. I will further explain how their ability to have Stylish Restaurants with Ever Changing Decor, their online and call in orders, Online and Phone reservations, Premium Cocktails, Ruby Tue Go, Full Service Catering, and Extensive Menu Variety give them a competitive edge in their market. With their online and call ahead service called Ruby Tue GO it gives you the ability to order your food before you lunch hour and stop by to pick it up saving yourself a considerable amount of valuable time. With being able to call ahead or go

The rivalry among competing sellers, often the strongest competitive pressure, is also fairly high for Panera in the restaurant industry. No switching costs, numerous competitors, and an increase in the availability of healthy food

The generic competitive strategy that Panera best fits is broad differentiation. This is primarily because Panera sought to be the first choice for patrons looking for fresh-baked goods, a sandwich, soup, a salad or a beverage in a pleasing environment. In this platform Panera has set their eyes on people who may not necessarily be looking for an expensive meal, but might also not want cheap, fast food but instead are looking for a fresh meal that can be enjoyed in a relaxing environment. In this Panera is looking for a

Panera Bread’s intention is “to make Panera Bread a nationally recognized brand name and to be the dominant restaurant operator in the specialty bakery-café segment.” Panera experienced competition from many numerous sources in its trade areas. Their competition was with specialty food, casual dining and quick service cafes, bakeries, and restaurant retailers, including national, regional, and locally owned. The competitive factors included location, environment, customer service, price, and quality of products. Panera learned from its competitors, none of its competitors had yet

Over the past several years, pizza chains have begun to extend their menus to other items like chicken, salads, pizza dough, and cheesy bread stick. Not many of them are still kept on the menu though. It could be described as once a chain launches a new menu, the other competitors would imitate the new item or launch a