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Viewer's Taste Awards Competitive Advantage

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Being copied specifically talking about the Viewer’s Taste Awards’ business mode being duplicated by other restaurants. Viewer’s Taste Awards is moving the show Food Network into real life that provides customers a different dining experience. The competitive advantage is this idea of combining the show and food, once the idea was copied, Viewer’s Taste Awards can easily lose the advantage as well as customers. Viewer’s Taste Awards is a company that expected to grow to other large cities such as New York and Los Angeles once it became successful in Las Vegas. However, if the idea was taken by the competitors, Viewer’s Taste Awards would lose a large number of customers in these cities. Considered the risk of being copied, Viewer’s Taste Awards
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