Dr. Maureen S. MacGillivray
September 24, 2015
Designer Paper: Viktor and Rolf and Elie Saab
Viktor and Rolf are an inseparable duo in the fashion world and I was in awe the moment I saw their work. I was planing on researching only one side of the duo for Haute couture but all the information on them is in sync. When in Arnhem, The Netherlands in 1992 Viktor Horsting and Rolf Snoeren graduated from ArtEZ institute and started their journey together(Heritage, 2015). After graduating The duo worked hard to develop their first line that premiered in 1993 (Heritage, 2015). The duo was so successful with their lines they were recognized and showcased their first Haute couture show in 1998 (Heritage, 2015).
People are…show more content… The dutch men have collaborated with Loreal to create a scent for the brand labeled Flowerbomb. Then also partnered with H&M. The men have also created fashion eyewear and a shoe line. With the build up of their brand the duo has recently announced some huge news.
Viktor and Rolf have recently announced that they will no longer continue in ready-to-wear and strictly focus on haute couture. They state that ready-to-wear is “creatively restricting” (Socha, M.,2015, February).The announcement happened after their most recent collection for fall/winter 2015/16. The show was breathtaking. Victor states that “The idea was wearable art. now that we are concentrating on couture we wanted to emphasize very literally how we have artistic roots and how fashion can be art in our universe.”
Viktor and Rolf have been very successful at creating a name for themselves. This success has led to interest in there haute couture lines. Because of the major breakthroughs and innovative collections the men will continue to grow. Their strong point is art and dropping their ready to wear line will allow them to continue to push the boundaries in fashion, inspire, and awe crowds. Viktor and Rolf have established a name and keep living up to their title. They only continue to push and strive to invent new concepts. I expect Viktor and Rolf to define new terms for fashion and art.
For my ready-to-wear designer I have chosen Elie Saab. I was drawn in by Saab’s