Village Roadshow 's Marketing Team Focuses On Domestic Clientele

1.2 List the key attractions and experiences that entice visitors to your town/city. In addition to answering this question, a 30 second to 2 minute promotional video clip highlighting the key attractions and experiences in your town/city must be included as a part of your submission.

“…, it is hard to see Luhrmann’s Australia as anything other than an extension of his exquisitely shot commercials for the Australian Tourism Commission.” (Simpson, 2009, p.91)

Evaluate the potential impacts of two factors on the future of UK inbound and domestic tourism

In this document I am going to be looking at factors that affect both inbound and domestic tourism deciding to travel to the UK or travel within the UK. Some examples of factors that I will be reviewing include the following; health, safety and security, accessibility, marketing campaigns, availability of products and services, quality of good and services, economic recession in the UK/and or tourist generating countries, exchange rate, travel restrictions, emerging of new markets, competition from other destinations and finally weather.

Now I’m going to talk about what Alton towers can do to get more customers by making new a new futuristic ride for all those thrill seekers looking for something new. So I’m going to devise and new marketing mix for a new ride but I will also be taking into consideration the key market segments.

A community which at times has a push-pull relationship with it’s vital tourism industry, has been essentially cutoff from the outside world, once again, rendering those who live here with both great challenges and the sense of a return to a bygone era.

Meeting and making friends with different people in the group and spending lower level of travelling cost

The marketing and media strategy for Virginia Beach involves using select newspapers, television, radio, magazines and an online website. The two objectives the Virginia Beach Conventions and Visitors Bureau has for their strategies is to create awareness for Virginia Beach year-round and drive traffic to its tourism websites. They have produced an e-mail campaign with rented lists that they think might be useful in reaching possible tourists. They have used lists from New York Times, iExplore, Raleigh news & Observer, and more (Spiller & Baier, 2012,

Tourism is a very large driving force for the economy of Mendocino county. Lodging, bars and restaurants, grocery stores, gas stations/convenience stores, and retail/shopping stores are the groups of businesses that feel the impact of the 306.6 million dollars’ tourists spend in the county every year. Money spent from tourism has many social impacts such as identity and pride in the community which keep residents in the area, increased migration to the area for those seeking a better life for themselves, and opportunities for growth for small businesses which also enable a “way in” for potential new residence to the

Douglas, N., Douglas, N., & Derrett, R. (Eds.). (2001), Special interest tourism: context and cases. Australia: John Wiley and Sons

As mentioned by Rimmington & Morrison (2009), the assistance from different parts of the world presents a new and diverse outlook for future research including theoretical innovations and revelations, cultural and environmental aspects, tourist destination and other ecotourism and recreational aspects of tourism and hospitality industry (Brotherton,

expectations of it as a cash-cow tourist attraction, things had turned rocky, with a series of

Development: In the development stage, the number of tourist increases at an accelerated rate and may quickly equal or exceed the number of permanent local residents (Butler, 1980). This rapid growth is triggered when large tourism groups controlling tourism retail, lodging and

The themes of the text are tourism, travel, and luxury. These themes are all inevitable when it comes to advertising a country. However this text is very much different. The

Retention of Visitor spending: The key to achieving economic sustainability for tourism in (i.e. California and Giants Causeway) is maximising the economic retention of tourist spending in your local economy. The sustainable tourism businesses need to develop strategies that are capable of meeting the long-term economic needs and aspirations of the local community. If the communities are engaged by tourism organisations as stakeholders in tourism, and economic partners in the tourism industry, this will actively support local tourism businesses. Tourism is a rapidly growing industry and has far-reaching economic and environmental impact across the destinations; hence, if tourism is an important source of local employment and a significant