Village Surf Shoppe

My main target audience will be students that are just like me: low-income, first generation, Latinx college students. Coming from this background, I know that each level of identification comes with its own challenges. Just trying to survive college while being a member of this population can be difficult sometimes. Adding the stress of trying to fit in a study abroad experience and then finding a way to fund

Accurate details of a target audience can only be obtained by means of credible market research practices. However, inferences and assumptions can be made beforehand to aid any research. Some of the demographic characteristics of the Billabong target audience are, as mentioned previously, males and females between the ages of around 12 - 35 (although advertising is usually specific to one particular gender as seen in the example of Appendix A). Such individuals are predominantly situated in coastal regions where the beach/surf/sun culture thrives (as clearly demonstrated in Appendix A), although there are significant deviations from this trend especially in recent times with such a broad, climate and geographically unbiased product range spanning some 2200 lines in Australia alone (Billabong International 2004). Economic factors can sometimes play a role in defining a target but in this case the audience is not necessarily limited to any specific economic traits; for example, income brackets are not easily defined for consumers as Billabong International offers such a variety of products satisfying both functional lifestyle needs and fashion influenced desires, hence the user's likelihood of purchasing is expected to be more dependant on the psychographic factors of

Rip Curl is an urban surfing company who appeals to their audience using an adventurous tone. Their meritorious marketing skills capture the attention of not only teenagers who are fresh out of high school, but explorers in their twenties to fifties. The company is located in Southern California; giving them an impeccable location for surfers. The venue they are established at gives the managers a chance to associate themselves with their audience. Although with other surfing companies in the competition, Rip Curl can view the corporations' hackneyed advertising skills and expostulate their marketers to go a different route. The use of untouched nature photos and Indie music brings people of all ages to their website. Not only does it elicit

The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad

Customer Demographics:•Female•14-18 yrs old•middle class• high school education•have average 2 siblings•parents both work, have college degrees•outdoor active lifestyle•interest in surf, skateboarding, and/or snowboarding•personality is free spirited, spontaneous, social, and sport orientedIn regards to the statistics of the buyer profile compared to the actual product consumer profile is influenced by outside factors.

According to Lundberg (2003), “adult students are one of the most rapidly growing segments of today’s college student population, making up approximately 40% of all college students” (665).

For Hillsborough Community College to attract the most students and achieve higher retention rates, Differentiated Marketing would be the best practice. Because Hillsborough Community College is predominantly diverse, target marketing groups should include dual-enrolled students, recent high-school graduates, young adults, and career-oriented adults seeking higher education. A smaller marketing group to consider is the mature adult over the age of 60 who are seeking recreational classes. Promotional messages should be developed to target each group in order to increase attraction and retention in each group category. The main marketing focus of HCC has been on the high school market, and not in actively recruiting the adult market (Clarus 16). Though the high school market may always display a greater percentage of students attending HCC, other marketing groups may show an improved interest if promotional messages are targeted to each group, thus increasing overall attendance.

The target market for this campaign is going to be aimed at 15-19 year olds as this is the group that has been suffering the falls the most, we will be promoting this campaign mainly in the London region as sales have fallen significantly in this part of the UK. The campaign is more effective with the time frame we have been given if we were to aim our products at both male and female customers as will meet the objectives quicker more

Understanding “more Americans from every color and creed are now earning college educations so college faculty should reflect that” (Lynch, 2013, para. 2) efforts have been placed to identify areas that would be able to reach diverse groups to include women and minority applicants. These efforts will allow for a further range in a variety of sectors to include job boards, social media outlets, and mobile applications in addition to advertising on the Sincere College Career Site. The below have been

Target audience: The advertising is aimed at young or mid-aged male consumers. The two major characters are both young men, and they talked about beer-drinking occasions themed with young people, such as parties, golf course, and pubs for cowboys.

Their main target customers was said to be the “young, cool and competitive teenagers”. Other than these groups, they were also targeting the athletes and sports enthusiasts.

The product will be aimed at males and females between the age of 16-44, as this age group are the most active in sport, as shown in figure 1.2.

Incentives: Launch new Campeiro via specialized distribution as larger campaign to influence small shop owners; give away free samples to specialized store to promote awareness to small shops; use more point-of-purchase marketing as small shop owners are more

Finding the right place can be very useful. So, we decided to locate our market in UK specifically Coventry city at the beginning, but whenever the business grow, we will expand it around UK specifically the big famous cities such as, London, Birmingham, Manchester, and Oxford. We are targeting all the ages but the young generation in specific because those cities that we mentioned are active cities with a huge number of students during the year.

It is for this reason that the company aligns itself with the young male - fast paced and energetic, interested in extreme sports, risky behaviour and never satisfied with the last thrill. The company too, is never satisfied, continuing sponsorship of extreme sports, owning Formula 1 racing teams and even developing its own sports such as BMX bike riding, Kite Boarding, Freeskiing, paragliding and more!