Vinamilk Businesss structure

7. Describe the four elements of the marketing mix. What roles does each element play in delivering value to customers?

To grow as a company, managers must understand that there are three main influences that impact on the function of marketing:

Discuss the market factors (level 2). How do the relevant market factors affect the performance of the focal organization?

Discuss how online marketing could provide competitive advantages in the industry you analyzed in question A.

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

3. Generate at least three ideas for how the marketing mix strategy of an auto manufacturer might be different for each of these three segments based on your profiles. Provide three

Consider the last purchase you made in these categories: personal electronics, clothing, and vacation destination. To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?

1) What are the four variables of the marketing mix? Who controls the marketing mix variables? Explain briefly.

The high quality of their products and at the same time the great variety of them was the key to their great success around the world. Offering the same but in different countries, by just using distinct names.

Individual Assignment 1: Using a company that you are familiar with, explain how factors in the external business environment influence marketing strategies and outcomes

The effect of the macro environment on Famous Brands ability to perform by assessing and looking at the Macro environment with the use of the tool PESTLE and assessing how each macro factor has an impact on Famous Brands as a business and Famous Brands performance (either negative or positive) and what strategies Famous Brands could use in order to overcome the negative impacts on their business.

Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty

This essay will discuss the marketing environment as a whole, and will look in detail at certain aspects

According to Blythe (2010), segmentation, targeting and positioning are fundamental to the concept of meeting customer need. This essay will outline and analyse these fundamental tools of marketing in an academic setting, in addition to, assessing how an organisation of my choice applies them in a working environment. Included in this essay, will be an academic discussion of the advantages of market segmentation, targeting and positioning drawing upon views of various scholars. Furthermore, I will provide a profile of my chosen organisation as well as an assessment of their market segmentation, targeting and positioning strategies. The essay will finish with a summary of the main points and will draw conclusions based on the evidence which has been presented.

Q 4. If Al Ain Dairy was to expand operations into neighboring countries, looking at both forward and backward integration what options would you suggest? If Al Ain Dairy is looking at exporters and wants to ensure its quality what options are available? What quality control mechanisms need to be put in place? What products would you recommend?