Vinamilk Internation Business

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RMIT International University Vietnam Bachelor of Commerce Program Assignment Cover Page Subject Code: BUSM 3311 Subject Name: International Business Location & Campus (SGS or HN) where you study: RMIT Vietnam SGS Title of Assignment: International Business Report Student name & Student Number: Lecturer Name: Group Number: Assignment due date: 22 April 2013 Date of Submission: 22 April 2013 Number of pages including this one: 15 Word Count: 2733 Table of Contents BUSINESS REPORT EXECUTIVE SUMMARY This report is conducting a business plan for Vietnam Dairy Products Joint Stock Company (VINAMILK) to internationalize into Brazil market. The paper…show more content…
Less competition due to high barrier of entry. Heavy investment in coolers and transportation vehicles. Soy milk, fruit juice, beverage Standard and low-income families Kids Teenager VINAMILK has continued to gain market share in this category. Plenty of different packages and favors Significant gross margin. Very competitive market. Require lot of capital to maintain. Table statistics are collected from Nguyen (2012). MARKET OUTLOOK Target Segmentation & Objectives South America Region especially Brazil should be one of potential markets for VINAMILK in the future. In order to expanse in this new market, VINAMILK will focus in 2 main categories powder milk and lipid milk which target mainly standard and low-income families, babies, kids, teenager and pregnant woman. Business objective is 10% achievement of Brazilian dairy market in 3 years time. Macro-environmental Analysis Demographic Brazil is the fifth largest country in both area and population with about 200 million heads and 8,514,877 km2 for both land and water (CIA 2013). According to CIA (2013), Brazil population is expanding constantly with 0.86% in 2012 and constructed with a young age structure, 30.9% in 0-24 years, which made up a very potential market segment for VINAMILK. In addition, high birth rate of 15.2 births/1,000 populations may be a benefit for powder milk product line to get closer the community. Moreover, there is 87% total population current

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