Vinamilk Swot

This case was created in order to come to a decision on Chris Prangel’s dilemma involving the Mountain Man Brewing Company and its declining profit margins. Located in the Analysis section is the current situation of MMBC’s product and the different kind of consumers their brand serves. Along with the distinctions of their product and customers is a definition of what a brand is and how brand equity is created and impacted. The analysis was conducted by having a firm understanding of the case and Prangel’s current situation. This report recommends that Prangel should consider his financial and marketing situation of both choices before making his choice. Finally, it was decided that to make it in the tough industry, MMBC should take the harder and more rewarding path of risking creating a new lite version of their Mountain Man Lager.

of every community. The dairy and cattle industries have been around since the beginning of time and are vital to society and has grown immensely. Farmers and ranchers now use inventions and special breeds of cows to produce the best and highest quality beef and milk. In this paper there are many facts that show how the dairy industry grow. Many things have caused the dairy industry to boom but there are three main points are needed to understand the boom. In order to understand how the boom of the cattle and dairy industry one needs to understand the inventions, the demand for dairy products and the diversity in the industry.

By 1990, Ontario was the home of over 9300 dairy farms with over 450,000 cows. Over 1.3 billion dollars of milk was produced resulting in a total exceeding 4 billion in dairy product sales at the retail level. We can infer that the growth in the dairy industry was due to a dramatic increase in milk production per cow over the past 10 years due to genetic screening. An emphasis on genetic screening is inevitable; for instance, researchers at the University of Guelph have successfully cloned dairy calves. As a result, approximately 30% of Ontario dairy farmers have become breeders and derive a significant amount of revenue from the sale of breeding stock. Emphasis on genetic breeding and herd management is on the rise as the Ontario Milk Marketing Board issued quotas to limit the amount of milk that can be delivered to processors. However, we see a decline in the number of dairy herds within Ontario that are a part of a milk testing program from 7100 in 1985 to 6000 in 1990. John Meek believed this trend would continue unless proper action was taken. Lastly, technological advances have allowed for electronic milk testing systems,

The target respondent of Sanitarium is customers who did purchase so good coconut milk in the last 12 month. As the objective for this research is aiming to gain an understanding of who is buying their so good coconut milk, how they are using, how they view so good coconut milk and if they use other sanitarium products. And other group of target respondent would be sales people who work in the market for Sanitarium products, because their feedback is also important to achieve the research objectives.

Ice-Fili cannot rely on their contractors to have the same level of motivation to constantly be supplying retailers and thus cannot hope to compete against firms like Nestle with their existing strategy. Essential to having a working distribution strategy is choosing where to distribute. Currently Ice-Fili focuses on supplying their products to kiosks, gastronoms, and minimarts. They seem to be ignoring the rapidly growing trend in sales for larger quantities of product being sold in supermarkets. Competitors such as Nestle have been supplying supermarkets internationally for quite some time and thus have a distinct advantage over domestic Russian producers. This will serve as either a major threat or a major opportunity for Ice-Fili as this market is fairly new to Russia and has yet to be divided up between competitors. Marketing Lack of ability to build up strong marketing mix is the common and the most vulnerable point amongst Russian producers. Contrarily, foreign companies have been showing off their matured marketing skills in the industry. This is attributable to the fact that Russian managements are not used to building marketing strategy, having used to enjoy a time without pressure of marketing under the state-run economy system during Soviet era. Consequently the company’s marketing mix is uncoordinated to the extent that its brand identity is ambiguous. The most critical thing that has blurred

The other thing that we should consider before using dairy products is from the ethical point of view. Drinking cow’s milk or consuming any dairy product is equal to torturing thousands of cows, due to changing their nature and way of living in order to make them useable for ourselves. It has become evident that milk is not the only source and product that we can reach vitamins, proteins and calcium from, in fact there are many natural and healthy products that we can reach out those factors that we are looking for it in milk, for instance fruits. Contrary to common belief, people should stop consuming milk because it is unhealthy, unnatural and unethical.

will result in lower prices, more variety in dairy products, and an increase in quality from

Vincor does market wine alternatives itself, as a way of dealing with substitute demand. Vincor makes cider and has a wine kit business division (Spagnols) that gives Vincor some product diversification. Partly because of the ease of competition and as part of the differentiation and protection of the Canadian wine industry, Vintners Quality Alliance (VQA), a quality assurance program that identifies Canadian premium grape content, assists in making start-up more difficult for those wishing to emulate Canadian wine brands. The dollars spent on marketing and brand loyalty play a large part in protecting market share and there are certain absolute cost advantages that contribute to establishing some barriers to new competition. Ultimately, there is little cost to the consumer when considering switching brands. Experimentation in wine drinking is often a characteristic of the wine drinking market and thus can contribute to promoting new substitute entry into the market.

Vincor International goal is to become one of the top five wine companies in the world in terms of earnings. In order to attain this goal they have implemented a corporate strategy that focuses on using their existing powerful position in market to help them developing sales, marketing, distribution capabilities on an international scale. The strategy also includes acquiring new wineries and wine brands in new emerging region in the wine market also called “New World regions”(Vincor, 2005) throughout the world.

The Milk Ca$$h Project is focused on the necessities and characteristics of the dairy farmer. Combining finance with technical production parameters we provide the best tool to help dairy farmers understand their farm as a business and improve their efficiency and profitability.

L Milk contains high amounts of cholesterol and saturated fats, which leads to high blood pressure, diabetes, obesity, heart problems, and more. All of these disorders are at alarming levels in the United States and the milk consumption is the highest in America. See the connection? The nutrients present in cow’s milk can be found in other forms. Although these forms may not include all of the nutrients found in milk, it is better than consuming a lot of bad nutrients in one glass of milk. Vegetables, fish, legumes, and many other foods combined can provide the nutrients and calcium milk does (“Mik”). P Also, if the consumption of dairy products decreases, animal cruelty towards cows will decrease as

“To bring smiles to families everywhere through the pleasure if its products made with dairy

Dairy products’ manufacturing cost on yearly basis is estimated to be more than $300 million AUD, as so of Wine and meat industry. Australia is one the largest producer as well as consumer of meat, other than that Australians also consume a considerably large amount of dairy products and alcoholic beverages. These facts clearly improvises that Meat, Dairy and Wine are the three trending subsidiaries of the Australian food industry.

As the marketing manager of Bonatelli Wines, I have been asked to prepare a marketing program to establish Bonatelli Wines in a South East Asian Market in which I believe offers the best opportunity for expansion. Working with my team of staff members Maria, who is responsible for advertising and promotions, Thomas, who manages liaison with the current US distributors, and Rob our freelance web designer we will execute a marketing program that manages to compliment the objective of Bonatelli Wines.

Branding has been effectively used as a strategic tool for marketing by innocent smoothies and that helps the company to maintain its share in the market or in keeping its competitive position. Innocent has developed its brand image by providing excellent satisfaction, by being genuine, healthy and socially responsible in the eyes of their consumers and once the image is developed, they were able to attract the customers. It is because of brand and its perceived value that consumers are loyal and committed to the Innocent products and they do not look for any substitutes (Ginden, 1993). Customers also perceive it less risky in buying a brand product with which they are emotionally attached. It is more important for products like innocent drinks which the customers have to consume and which has direct impact on their health and body.