Vinamilk’s SWOT analysis Essay

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Vinamilk’s SWOT analysis
a) Strengths
Established since 1976, Vinamilk has grown strongly and become the leading business of the industry of milk processing. Obviously, its long history is the first and foremost strength to make it become the biggest dairy producer in Vietnam. Throughout more than 30 years operating, Vinamilk has become a familiar trademark to domestics’ clients. Also, Vinamilk has gained a great customer understanding and satisfaction as well as knowledge of the local market.
Another remarkable factor that has actually strengthened Vinamilk’s leading position in the market is that it already holds a strong distribution presence which spreads nationwide, from urban to rural, coastal and mountainous areas. The
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Accordingly, the world’s leading software company will act as a consultant and reliable strategic partner of the dairy company by providing technical support, help the company make the most of its infrastructure to manage its business activity and information security, and deploy information technology in accordance with international standards. Besides, the year 2007 also saw the success of a large ERP (Enterprise Resource Planning) project at Vinamilk, which was the first e-business administration solution to be applied in Vietnam. With these technical advances, Vinamilk officers and staff work are expected to work faster and more efficiently to expand their business and enhance their competitiveness in the local market.
Another important strength, which will be difficult for any other company to surpass, is the diversity of products it offers. Vinamilk’s products are diversified meeting demands of all ages. So far, VINAMILK has introduced in the market more than 200 brands of milk and dairy products for everyone from children, women during pregnant and breast-feeding period to the elderly. Along with these traditional products, the company also offers soft drinks, Soya milk and cool preservation such as ice cream, yoghurt, cheese and flan. Plus, it presents customers nutrition biscuit.
b) Weaknesses
Strong as it is, Vinamilk still reveals some defects that needs direct adjustment. At the end of 2006, Vinamilk, as well

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