Vinamilk’s SWOT analysis a) Strengths Established since 1976, Vinamilk has grown strongly and become the leading business of the industry of milk processing. Obviously, its long history is the first and foremost strength to make it become the biggest dairy producer in Vietnam. Throughout more than 30 years operating, Vinamilk has become a familiar trademark to domestics’ clients. Also, Vinamilk has gained a great customer understanding and satisfaction as well as knowledge of the local market.
TOMAS BATA UNIVERSITY IN ZLÍN FACULTY OF MANAGEMENT AND ECONOMICS ASSIGNMENT FOR MANAGEMENT II Topic: ANALYSIS REPORT OF VIETNAM DAIRY PRODUCTS JOITN STOCK COMAPANY (VNM) Students: Nguyen Thi Ngoc Diep Nguyen Quynh Trang Lai Hai Minh Ngo Minh Vu Contents 1. Company overview 5 2. Mission, vision and objectives 6 2.1. Mission 6 2.2. Vision 6 2.3. Objectives (from 2011 – 2016): 7 3. Critical factors of success 7 4. Target Group- Stakeholders
Explore the concept of segmentation, targeting and positioning: 3 1.Identify macro and micro environmental factors which influence marketing decisions and explain how they apply to your chosen company. You should use analysis tools to apply to the company: SWOT, PEST, and Five-Forces analysis 3 - Strong domestic distribution 9 - Vinamilk can not entirely active in raw material. It has to import more than 50% material -> influences turn over of Vinamilk due to fluctuation in exchange rate (4) 9 - Although
TOPIC: MARKETING PLAN FOR FRIESLANDCAMPINA (DUTCH LADY) VIET NAM IN 2012 CONTENTS ---o0o--- I. EXECUTIVE SUMMARY I.1. Brief introduction of FrieslandCampina Viet Nam I.2. SWOT analysis I.3. Current situation (Including our Objectives) II. INTRODUCTION OF FRIESLANDCAMPINAVIET NAM III. CURRENT MARKETING SITUATION IV. SWOT ANALYSIS V. OBJECTIVES VI. MARKETING STRATEGIES VI.1. Product strategy VI.2. Brand strategy VI.3. Distribution strategy VI.4. Price strategy VI.5. Promotion strategy VII. ACTION PROGRAMS
internationalize into Brazil market. The paper will look at the company capacity and competence to estimate the ability and level of success to expand business. For instance, VINAMILK product line and its market status in Vietnam will be identified and analysis in order to suggest the best product and potential market segment in Brazil. Then, the paper analyzes the new market by providing information about demographic, economic, consumption behavior, market growth, and competition of this Latin country