Vincor International Analysis Vincor’s Strategy Vincor International goal is to become one of the top five wine companies in the world in terms of earnings. In order to attain this goal they have implemented a corporate strategy that focuses on using their existing powerful position in market to help them developing sales, marketing, distribution capabilities on an international scale. The strategy also includes acquiring new wineries and wine brands in new emerging region in the wine market also
ABOUT THE COMPANY With revenues exceeding over $400 million, Vincor manages to hold its position as the eight-largest distributor and producer of wine and wine related products in the world. Vincor is primarily a Canadian company and ever since 1874, it has only been successful. THE ISSUES Kelly Kretz is the marketing manager of Vincor’s refreshment business in Canada. In October of 2005, she is faced with demands of various new product launches. Not only does she have to manage the leading cooler
Vincor Marketing Plan October 5, 2010 Presented by: Marketing Plan Executive Summary Vincor is a well established wine and wine-related producer based out of Mississauga Ontario. Vincor wants to use their current success and venture into the refreshment market by introducing a new line of coolers. In order to do this Vincor will have to decide what type of cooler to produce as well as the design, packaging, price and marketing strategy. Market research was conducted to determine who the
is extremely difficult to develop a product that will outstand the market for a length of time. However, the market is exceedingly attractive due to the possibility of achieving high sales volume through innovation. This is a great opportunity for Vincor to expand and generate revenue. The product will be targeted towards both genders in the younger demographic within the age group of 19-44 years of age. It will be distinctive from competitors through exciting flavours, creative packaging, and enticing
Vincor: Project Twist Table of Contents Problem statement 3 Situation analysis 3 Objectives and goals: 3 Background and forecast: 3 S.W.O.T. analysis: 3 Strengths: 3 Weaknesses: 4 Opportunities: 4 Threats: 4 Market analysis: 4 Segmentation analysis: 5 Competition analysis: 5 Case Keys 6 Key success factors: 6 Key uncertainties: 6 Analysis of alternative solutions 7 Recommendation(s) 9 Action plan 10 Exhibits 12 Exhibit 1: Perceptual Map 12 Exhibit 2: Packaging 13 Exhibit 3: