Violence in Advertising: Are They Selling Rape and Violence Against Women?

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Advertising is one of the most popular ways to promote a product. Through advertisement the creators of these products can make millions of dollars, depending on how successful their advertisements are. But are the advertisement selling a product that will help them or are they selling violence and sex? Many ads can influence people in different ways. One of these ways is to show women as objects of rape and sexual abuse. In, “Two Ways a Woman Can Get Hurt” Kilbourne talks about how many ads use women and portray them only as sexual beings. Some of these ads can influence violence against women. Kilbourne described violence in ads, “as in pornography, usually power over another, either by physical dominance.” (269). The Dolce & Gabbana …show more content…
Advertising is one of the most popular ways to promote a product. Through advertisement the creators of these products can make millions of dollars, depending on how successful their advertisements are. But are the advertisement selling a product that will help them or are they selling violence and sex? Many ads can influence people in different ways. One of these ways is to show women as objects of rape and sexual abuse. In, “Two Ways a Woman Can Get Hurt” Kilbourne talks about how many ads use women and portray them only as sexual beings. Some of these ads can influence violence against women. Kilbourne described violence in ads, “as in pornography, usually power over another, either by physical dominance.” (269). The Dolce & Gabbana advertisement used sexuality to sell their product not taking in consideration what consequences it will have on the person that observes it as sexual abuse, violence or rape towards women. Some individuals look at magazines, television commercials, internet ads, and sometimes they do not consider what is presented through them. As Kilbourne said, “Ads don’t directly cause violence of course, but creates a climate in which there is a widespread and increasing violence.” (273). For some people it is just an ad; however for others there is a concern in which way these ads will influence young adults. Advertisements can provoke people to abuse others physically, like sexual assault, by the impression its’ perceived by these ads or

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