Viral Marketing

2780 WordsSep 19, 200912 Pages
viral marketing understanding the concepts and benefits of viral marketing WHITE PAPER W H I T E PA P E R : V I R A L M A R K E T I N G TAblE of ConTEnTs The concept behind viral marketing .................................................................................3 word-of-mouth ................................................................................................................3 enter the internet ............................................................................................................3 Viral marketing defined .........................................................................................................3 Why viral marketing…show more content…
It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly.” ©2008 MindComet Corporation 3 W H I T E PA P E R : V I R A L M A R K E T I N G WHy vIRAl mARkETIng The proliferation of marketing and advertising, coupled with the onslaught of millions of media channels in today’s world, has given cause for consumers to tune out and effectively avoid a great deal of traditional supplier driven messaging. The creation of technologies such as PVRs, satellite radio and Internet ad blocking software are driving a fundamental shift in the way the public consumes media and the advertising often tied to it. Television ads, radio spots, online ads and even emails are facing increasing competition for effectively capturing the viewer’s attention and provide positive ROI for the marketer. This competition, coupled with the rising cost of media buys, has caused marketers to search for an alternative means to reach the customer. Viral marketing is an attractive solution because it utilizes the free endorsement of the individual rather than purchase of mass media to spread the word. Because the distribution model is free, viral can potentially be lower cost and more effective than traditional
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