Viral Marketing

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Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness. It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

M e d i c a t i o n R e c o n c i l i a t i o n : A K e y I s s u e i n M e a n i n g f u l U s e

In the is day and age, social media and word of mouth are the biggest advocates to reach the masses. Several methods to be

A N D S T A N D A R D S O F T H E B R I T I S

Y o u r C a r e e r: H o w t o M a k e It H a p p e n

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

“Starting epidemics requires concentrating resources on a few key areas. The Law of the Few says that Connectors, Mavens and Salesmen are responsible for starting word-of-mouth epidemics,

Contagious: Why Things Catch On by Jonah Berger illustrates how ideas and stories spread throughout our culture, specifically focusing on how marketing changes based on social psychology and interactions. This book provides an excellent description of how ideas spread, including the reasoning behind why we spread ideas and how social currency drives our actions without our awareness. It also looks into the emotion behind marketing and the spread of ideas, whether they were planted or not. Social currency is based on the idea that if something is supposed to be secret, people might well be more likely to talk about it. People are more willing to share things that make them look good to those around them and that will gain them some notoriety

With the influence of online websites and social media, marketers are able to endorse their creation

i s d e f i n e d a s “ a re s e a r c h m e t h o d o l o g y b a s e d o n i n t e r v i ew s t h a t i s u s e d i n a

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Over the last several years the process of reaching out to customers has been continually changing. Part of reason for this is because more people are turning to the Internet as a way to be able to promote their products and communicate to a larger audience. A good example of this can be seen with the election of Barack Obama in 2008, with him using this medium as a way to gain support and funding for his campaign. This allowed him to utilize this new technology to effectively connect with and inform voters about key issues. Over the course of time this helped his campaign to gain momentum. Once this occurred is when he was able to stand out against his rivals through effectively utilizing these tools. (Miller, 2008)

In an environment where there is a significat growth in the usage of the Social media, like facebook, twitter, what's app and so on. All these sources of social media involve the presence of the Word of mouth. Word of mouth plays an important role in marketing for a brand whether it is a good or a service.Word of mouth offers a way to obtain a significant competitive advantatge to a brand.