virgin america Analysis & Strategic Plan strategic management 780-634 Michele K. Masterfano, DBA LeBow College of Business Drexel University Summer 2012 Table of Contents OVERVIEW 1 Fast Facts 1 ENVIRONMENT 3 Internal Analysis 3 Company Structure 3 Company Culture 3 Operations & Logistics 3 Triple Bottom Line 3 SWOT 3 External Analysis 5 Competitive Environment 5 Summary 8 External SWOT Analysis
1.Executive Summary Airline is a complex industry. It involves major capital requirements for aircraft, monitor by government regulations, restrictions and state policy, competitive reaction from other tourist transport and requiring high level of expertise to operate and manage. Airline facing increasing globalization, rising fuel prices, heavy repair & maintenance cost, raising labor costs, increasing competition and requirements for higher service levels and greater flexibility. The acceptance
Enhancing Service at Southwest Airlines Kevin Winstead Sullivan University MGT 620 Executive Summary This proposal addresses the needed steps to be taken in order for Southwest Airlines to see continued growth in the airline industry. Southwest Airlines has been able to remain one of the most profitable airlines in the industry for an extended period of time. Even with the hindrance of the 2001 terrorist attacks involving airplanes and the U.S recession of 2008, Southwest
based” airline, and commit to doing so by ensuring a “price beat guarantee” where, if challenged, they pledge to beat rival airlines by 10% (JetStar, 2015). Their current brand slogan is “Low Fares Forever”. Jetstar Airways (which comprises of Australia & New Zealand) are a part of the
Thinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers, and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets, brands, products and customers should you prioritize in order to maximize value creation?
................................................... 1 2 What are the characteristics of the airline industry? ................................. 2 3 Which were the most important trends and developments in the airline industries’ past shaping the current future? .............................................. 4 4 Which trends and developments can be identified in the current airline industry that will shape its future? ...........................................................
each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need. * JetBlue customers to contract your travel company this time JetBlue, wanted a good service during the flight, as the other American airlines had a basic customer service, which did not feel very comfortable, where they found an airline that will feature an extensive variation of national destinations
1.0 INTRODUCTION Access Bank Plc is on the company carrying on the business of commercial banking in Nigeria. Access Bank Plc has its registered corporate head office at Plot 1665 Oyin Jolayemi Street Victoria Island Lagos. Access bank Plc was in- corporated as a private limited liability company on February 8, 1989, to undertake the business of commercial banking and commercial operations started on May 11, 1989. The bank converted to a public limited liability company on March 24, 1989 and was
1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST, Organization analysis, SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3,500 to 4,000 words is written on an organization. The report should describe, analyze and assess the impact