The Virgin Blue Airlines Group includes multi-award winning Virgin Blue, international subsidiary airline Pacific Blue; Polynesian Blue, our joint venture airline with the Government of Samoa; and V Australia, Australia’s newest international airline. Together, Virgin Blue, V Australia, Pacific Blue and Polynesian Blue provide domestic and international services to 45 destinations across 13 countries covering Australia, New Zealand, the Pacific and also to and from North America, South East Asia*, South Africa* and Indonesia.
All Organisations posses a distinct form of culture with some having more than a single culture. This culture is usually very difficult to measure, change and most especially change.
Virgin Atlantic puts together up to 100 different events a year, which means variety is important. Often, small press events or customer-facing events at airports can
‘The update in 2003 of the upper class section of Virgin Atlantic aeroplanes has diversified Virgin from all other competitors in
In the 1990’s, Virgin Atlantic spent most of it purchasing new planes and also increasing its route network and also innovating new ways and methods of making passenger service better. In 1992,
In spite of the low switching costs and the absence of proprietary goods and services, generally speaking, there is a low threat to new entrants in the airline industry. The huge amount of capital make reprisals against new entrants through a price drop. This is evident among existing companies. Despite low switching costs, customer loyalty prevails
Every Organization has a culture that constitutes the expected, supported and accepted way of work and behaviour. These influence everyone 's perception of the business from the chief executive to the lowest rank.
Virgin Australia is a rival airline to Qantas. Virgin Australia started in the aviation industry in the year 2000. The current position of the airline is better than the previous financial year of 2014. This report will focus on current financial results and position, the capacity, network and pricing, current equity structure and future direction.
Organisational culture refers to ‘the shared beliefs and values guiding the thinking and behavioural styles of members’ (Cooke and Rousseau, 1988, in Bratton 2010: 334), indicating that employees who accept the common values of an organisation and put great effort on commitments are likely to build up a strong culture to an organisation.
Within the field of management, the success and failure of the modern business organisation has been largely depicted by the intricate concept of culture. Organisational culture, a concept borrowed from borrowed mostly from anthropology typically is defined as a complex set of values, beliefs, assumptions and symbols that define the way in which an organisation conducts and manages its business (Barney 1986). Management is not just an act of change, but the responsibility for and control of a company or similar organisation (Willmott 1983). It is the management of organisational culture that merely drives the
United Airlines is among the largest airline in the world. Its origin can be traced back to Varney Airlines which was founded in 1926. The company underwent several transformations and today, it boasts of a 691 mainline operating fleet and close to 84,000 employees. In 2014, the carrier hosted 138 million passengers. In 2015, they have received 8 awards among them the Candidates Choice Award, Landmark award, Award for Excellence in advanced Biofuels, Pro Patricia award and Digital Edge 25 award.
There are many definitions of organisational culture available in the literature, many of which are based on the fact that culture consists of values, beliefs, and assumptions shared by the majority of members of an organisation. These characteristics and shared views are then translated into common and repeated patterns of behaviour. Although it is difficult to come up with a single definition that would cover
Virgin Atlantic is a major British success story. From our first leased jumbo to the UK's second largest long haul airline, we've come a long way, and there's still much more to do! Take a look at our story by clicking on the links below...
Virgin Australia is Australia’s second largest domestic airline, commenced in operations back in 2000 as a low-cost carrier (LCC) and has successfully survived in the market. Major shareholders include Air New Zealand, Singapore Airline and Etihad Airways. The airline rebranded in 2011 as a part of their 5-year turnaround
The future of the industry is in JetBlue’s “cheap chic” style. Airlines need to maintain a cost effective price point while also not appearing cheap. Small