Virgin Group Brand Case Study

In conclusion, advertisements, although they are intended to only sell products, contain many different underlying ideas and opinions of the people who created them and the society from which they came. I analyzed a Red Robin commercial for a burger which included a suggestive woman to appeal to men and their appetites. This use of women and the ways in which American society has sexualized food have societal and cultural implications that are not overtly visible unless one is looking for them. If we look at the way Americans view women, we see that they are sexualized. This sexualization is used to sell much more than food, such as cars, watches, perfume

Virgin Group operates from its headquarters at The School House, 50 Brook Green in the London Borough of Hammersmith and Fulham.Richard branson retains complete owner ship and control of virgin brand.

Virgin is a U.K-based company led by Sir Richard Branson and is one of the three most recognized brands in Britain. The company has a vast history of brand extensions – one of which is their launch of a wireless phone service in the USA. Dan Schulman has been appointed CEO of the Virgin

Criticism of using sexuality in advertising has also noted that it promotes the objectification of women and them in a disrespectful environment (Boddewyn, 1991). Hence, at this point when Hilton is famous, marketers should take responsibility, as they further marketed her with an image of a ‘bimbotic’ girl (Bradely, 2007).

One issue Branson definitely has to consider is the loyalty and strong confidence of Canadians in their banks. This confidence is shown in a recent survey where 85% of Canadians expressed confidence in their banking system, 92% agreed that the strength of the large Canadian banks is critical to the health of the overall economy, and 91% are confident that their deposits are secure. Therefore, Virgin has to come up with a good overall package to convince the Canadians to commit their money to Virgin.

To begin, in ‘Purely Rape: The Myth of Sexual Purity and How it Reinforces Rape Culture’ Valenti explains what she calls the “modernized virgin/whore complex”. Abstinence –only education is taught during the day and then we get exposed to things like ‘Girls Gone Wild’ at night, it’s confusing and problematic and makes women realize that they do not get to define their sexuality, everyone else does (Valenti, p. 300). The “modernized virgin/whore complex” happens because women realize that in some situations they need to act pure and in others they need to act promiscuous, according to our popular culture, and it’s not up for women to decide when it’s appropriate and when it is not. I never heard the term used before, but when I read it in this article it made sense. It is the perfect way to define what society wants from women. It is

The saying “Often a Bridesmaid, never a Bride” is used to define women who attend many weddings but never actually get married. However, something that many people do not know is that the saying was invented by the Listerine corporation with the intent to improve their mouthwash business. In the early 1920s to the 1950s, the Listerine corporation created the “Often a Bridesmaid, never a Bride” advertising campaign to get women to buy their products by reinforcing societal roles of women of that time. On the other hand, the campaign that Listerine used also used the technique called scare copy to tap into the female unconscious and make women buy their products. Also, considering women were just starting to be considered as consumers, advertisers like the Listerine corporation knew women would be easy to target to buy their goods. Through Listerine’s campaign “Often a Bridesmaid, never a Bride” the advertisements that Listerine used greatly influenced the representation of women by framing the importance of marriage and linking it with the ideas of being successful women in society.

Interestingly, neither of these advertisements show a lot of skin; however, the images of the women in each of the advertisements portray women in a subservient role by placing them lower than the advertisements product and having open and waiting mouths. Therefore, these two advertisements construct a reality where women are only thought of sexual objects that can be acted upon, rather than having their own sexual agency, and are thought of as lesser. I find it interesting that the Skyy Vodka advertisement chooses to have the women sucking on the cherries, due to the fact that cherries are a symbol of virginity or the act of losing one’s virginity (“popping the cherry”). This conflicting message of virginity and losing one’s virginity in the same advertisement reflects and supports societies good-girl/whore dichotomy. A similar message is constructed in the Burger King advertisement due to the choice of a pixie like white women who symbolizes a good girl performing what appears to be a sexual act (to a sandwich nevertheless) and subsequently falling into the whore status. Therefore, from these advertisements women receive the message that in order to be beautiful and feminine one must downplay their own agency, particularly sexual agency, and assume a subservient role. In which these advertisements reinforce the patriarchy through displaying women as lesser than men and lesser than food and

In 2004 Virgin Australia created a non-profit foundation called Virgin Unite to which it unites people and entrepreneurial ideas to they then create opportunities for a better world. Over the last decade, partners have inspired and raised an amount of magnificent relationships such as Ocean Unite, Carbon War Room and The Branson Centres for Entrepreneurship to which these groups have encouraged the change in the world that is needed. Branson says he spends his time now working with Virgin Unite to ensure that he creates a positive difference that is needed in the world. He supports the projects that he is truly passionate about to being an advocate for issues such as gay rights and using the power he has to raise his voice to the issues that

The purpose of this report was to provide a strategic evaluation of the company Virgin Australia. The report begins by conducting a strategic analysis of Virgin, including an analysis of the external environment and an internal analysis of competitive strengths and weaknesses. The report then identifies the strategic direction and objectives of Virgin Australia, including the vision, mission, strategic objectives and stakeholders of the company. The report moves on to explore strategic choices of Virgin Australia by identifying the key broad business level and

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

The use of sex in advertising may create unrealistic ideals for men regarding women, however, it is a powerful tool for selling products. Through the years advertisers have shown through their advertisements that sex does sell products. Especially when selling to the male viewers. Sex is the second strongest of the psychological appeals, right behind self-preservation, and its strength is biological and instinctive, the genetic imperative of reproduction (Taflinger). Sexual desire is an instinctive reaction in animals, and a person?s perception of a suitable mate is the basis (Taflinger). That perception is usually a set of criteria that the opposite sex must meet, and those that meet and exceed those criteria will provide the chance for

Virgin Group LTD is a British venture capital conglomerate that has been around since 1970. Virgin encompasses over 400 different companies located in many industries such as: financial services, transport, food and drink, media and telecommunications. Headquartered in London, this British corporation has come a very long way since it’s birth in 1970. One of the main reasons for the companies success is because of its founder; Sir Richard Branson.

1. A brief history of the brand: origins, key stages in its growth , etc.

I think the corporate parent has done very well to keep the Virgin brand well maintained, it started out as being about value and I think this belief still stands. However the name Virgin also brings about images of quality and of them being trustworthy. It is absolutely vital that when a brand name is used so widely it is portrayed in the right light. Any big stories in any of Virgin's strategic business units, if it portrays Virgin in a bad way, could affect all the other companies with the name Virgin attached to it, and consumer trust in them could waver.