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Virgin Group Essay

Decent Essays

Business Strategy Unit 7 EDEXEL Level 4

Tutor: Louise Penketh
Manchester College
22/4/2010

By Guitola Tiny

Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost for buyers 12 The Power of Buyers 12 The Power of Suppliers 12 The Threat of Substitutes 12 Competitive Rivalry 13 Adding value chain (porter value) 14 SWOT 15 Virgin Group SWOT 16 …show more content…

V Festival UK
VFestival Aus
Virgin Festival Canada
Virgin Festival USA
The Virgin Voucher
Virgin Experience Days
Shopping
Virgin Books
Virgin Drinks
Virgin Megastore USA
Virgin Vie at Home
Virgin Wines

Media and telecommunications
Virgin 1
Virgin Broadband Australia
Virgin Connect
Virgin Media
Virgin Mobile
Virgin Mobile Australia
Virgin Mobile Canada
Virgin Mobile France
Virgin Mobile India
Virgin Mobile South Africa
Virgin Mobile UK
Virgin Mobile USA
Virgin Radio International

Finance and money
Virgin Money
Virgin Money UK
Virgin Money USA
Virgin Money Australia
Virgin Money South Africa

Health
Virgin Life Care
Virgin Active
Virgin Active UK
Virgin Active Italy
Virgin Active South Africa
Virgin Active Spain
Virgin Health Bank
Virgin Health Miles
Virgin Healthcare
Virgin Spa
Social and Environment
Virgin Earth
Virgin Green Fund
Virgin Unite

This is a organisation that as soul for whatever market they enter, and do their research before hand to achieve success each time based on creating a good customer relation and as providing them with great service and products, repeating great business every time, taking into consideration every people involved and make them feel valuable (Employees, consumers, government, suppliers, etc.).
Strategy Formulation
Strategic plan has an immense importance particularly on organisational prospects and

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