Virgin Megastore

2103 WordsNov 17, 20109 Pages
Virgin mega stores in Egypt Introduction:- Virgin is a huge mega store which has a lot of branches around all over the world. Virgin Megastore is a global leader in retail entertainment with over 14 stores throughout the Middle East. Since its establishment in the UAE in 2001, Virgin Megastore set an unbounded target of expanding its Middle East Territories as well as its product selection lines to fulfill to growing trends that are eminent for the region. A one-stop shop for all your entertainment needs, not just music, not only movies. Virgin Megastore offers a wide range of products, including CDs, DVDs, books, electronics, mobile phones, multimedia, games, accessories, merchandise computers and a whole lot more... Virgin…show more content…
Now Virgin deal with all ages and all genders, Virgin mega store is also working on understanding the customer needs, and wants through the customer 's income. Virgin mega store is serving the people who have well income which we could say rich people and middle class people. Market segment: For virgin mega store we could say that the market segment is the variety of products and serves in one place. 2) Market Targeting:- Involves evaluating each market segment 's attractiveness and selecting one or more segments to enter. Virgin mega store choose to serve several related segments as it targets college students, educated people, teens, and kids with the same upscale, high standard of living. 3) Market Differentiation and Positioning:- Generally after a company has decided which market segments to enter, it must decide how it will differentiate its market offering for each targeted segment and what positions it wants to occupy in those segments. A product 's position is the place the product occupies relative to competitor 's products in consumers ' minds. Virgin mega stores after choosing and targeting the segments it begins to make position to its products to it begins to make special offers in order to be different from the other competitors such offers are the prices of the products. Virgin Mega store offer discounts on the electronics & it has special delivery rules which insures to the customers peace of minds. Virgin mega stores
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