least one alternative item for each main recommendation is included, as well as suggested supplemental readings that may provide a broader conceptual context. Cases form the core of many modules but we also include readings from Harvard Business Review, background notes, and other course materials. I. Overview of suggested content (HBS cases unless otherwise noted) Title 1. Module Overview
INFORMATION The world is not a stagnant entity. It’s in a constant stage of growth and development. It’s now crucial for companies to be able to adapt and change to keep up with new technologies and developments. Strong, but malleable, business strategies in both diversification and innovation will help any company to keep up with competitors, customer demand, and trends. While a company needs to be able to adjust and grow, these strategies cannot be set in stone. Refusal to change actually hinders
1 Executive summary "Virgin" is currently the third most recognized brand in Britain and it is commonly associated with the identity of its founder Richard Branson. Branson is not your typical corporate businessman but rather a risk-taking entrepreneur that emphasizes the fun in every activity he is driving the Virgin group into. Virgin's best known operations are probably air travel (the Virgin Atlantic and Virgin Express airlines) and music stores (Virgin Megastores), but they are also involved
Leadership of Richard Branson Dr. Paul FrankenhauserMGT 500 Modern Management 9/7/2014 Richard Branson, the founder of Virgin Group has been a household name in the United Kingdom for over twenty years. He is well respected in the business world. He is the founder of the Virgin Group, which is known for many different things such as cell phones, record labels, airlines and many more. “Branson is also known for his unique character and leadership styles, one who is not afraid to take risks,
An essential part of corporate strategy is choosing the right portfolio of business to compete in especially when it concerns growth strategy and over the years this has become one of the key challenges faced by managers. It is highly imperative for business leaders to understand the different strategic options suitable for operating in various types of industries or markets. Suffice is to say that the business environment, which includes the competitive activity also plays a deep-seated role in
Details Written Report – 50% Week 12 • Hand-in Deadline: Date Friday 7th December 2012, 11.00pm. Upload as a Word document or pdf to the Turnitin link on X-stream • Report presented according to University guidelines, including full Harvard referencing • Evidence of appropriate research from a range of sources • Construction of an effective argument • Word count 1600-2000 words Feedback Feedback for the written assignments will be attached to X-stream submissions
Symbol: At Virgin “fun” and “challenge” is the key brand value and terminology. It provides a challenging
Sex Pistols, whom other companies were reluctant to sign. Virgin Records won praise for exposing the public to obscure avant-garde music, but Branson sold the Virgin label to EMI in 1992, to help fund his airline company. Branson had formed Virgin Atlantic Airways in 1984, and he went on to launch Virgin Trains in 1997, Virgin Mobile in 1999, and Virgin Blue in Australia in 2000. Branson continues to launch new business ventures, with Virgin healthcare announcing in January 2008 that it would open
Virgin Australia Written Group Strategic Case Study 24th May 2012 MNGT2001 Alixandara Sutherland Laura Tumbers Katie Horne Laura Field Executive Summary Table of Contents 1. Introduction 2. Strategic analysis 1. External analysis 1. General environment 2. Specific environment 2. Internal analysis 1. Competitive strengths 2. Competitive position in the market 3. Weaknesses
Mark Zuckerberg was in his early twenties when he first launched The Facebook from his dorm room at Harvard University in 2004. Zuckerberg was an extremely bright university student and was able to read and write four different languages. Zuckerberg also had won many previous awards in math, astronomy and physics. Facebook is a relatively new and has certainly made an impact on our lives. Facebook as changed the way young people today communicate. With over 800 million users and available in 70