DATATRONICS
Answer 1.
In order to improve customer service at Datatronics Matt will need to present a solid case in which he should consider the following items:
• How many customer service representatives are working in the Datatronics call center?
• What is their current knowledge of the products and what are some of the areas they will need to catch up on?
• How much time does a CSR spend on a single call on average? How many calls end up unresolved with the first call?
• What is the potential for reducing that time through improved education of CSR’s?
• How is the training being conducted on existing reps and new hires currently and how much time exactly is being allocated to that activity?
• Provide a means
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In more ways than one, those are closely related, however, there are separate respective areas of development necessary to improve on each. First of all, we absolutely need to make sure that each member of our call center staff is properly trained and specifically proficient on a designated product. This means that each member of the call center staff should take responsibility for one product only for which I suggest separate call center groups should be established. This will provide for a more organized call center structure and improved product knowledge while at the same time reducing the time necessary to train an individual. To ensure that calls are properly routed to the right customer service representatives at all times, the IVR system (Pamela) will need to be reconfigured by allowing the customer to select the product they are calling about upon which they will be immediately routed to the designated team with the specific knowledge necessary to provide distinctly exceptional customer service. Ideally, we would want to physically restructure the call center into designated sections by product groups to provide for better manageability as well.
Answer 3.
Matt has his record essentially speak for him. His ideas are not just made up, but are proven to work in a real life environment, which he was able to prove at E-Z RP. Matt’s ideas might require some initial investment to
Datatronics is a worldwide, high-performance supplier of integrated resource planning solutions to many global companies. Datatronics products include products used for telecommunications, industrial controls, medical, power supply, automotive, and computer supplies. This case study assignment explores key issues and role of customer service, with respect to the US branch of the company located in Romoland, CA. It includes a comparison of customer service and customer satisfaction. Joel McGivern is the Chief Information Officer, while Matt Rubenzahl is the head of customer service center, North America. Matt is required to evaluate the status of customer service at Datatronics and provide recommendations to the Joel, the
After being confirmed in post all staff have a full induction day (refer to template) which ‘covers’ all aspects of the role including policy and legislation. They are also delivered ‘in house training’ and can access the various training on offer beyond the organisation. Areas for professional development are discussed at supervision and staff can request a particular form of training. If I feel that they need to familiarise themselves with particular aspects or need a more in depth understanding, then I will source specific training and recommend it.
4) How will the training process be and effectively help each one of my new people to achieve greater success?
Some authors say that Dells business model is successful because they offer ‘dependable support, combined with competitive prices and build to order convenience’ (Lee & Thornhill 2005). However it is argued that Dells success is falling due to a lack of investment in customer service, recently their reputation has been damaged as complaints increase (Gross 2005).
How are new employees being trained? I would expect ongoing conversations/meetings during their first 6 mos. related to OTD, CSR Follow ups, and other service expectations on a regular basis. The newbies need to understand their role in the success and growth of the company by providing excellence in customer service. Is this being done?
All Staff have to attend at least 15 hours of training each year. This is a requirement in our workplace in order to help staff keep up with business targets and refresh in areas of work.
Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
Along with the initial training, staff takes part in an in house training per year. This is 2 hours long and we have a professional come into the site to do the training. The most recent training was on autism. The year prior it was self defense when dealing with physically aggressive clients. I never received the self defense course due to rescheduling on the presenters part that was never rescheduled. So in turn, half of the staff at our site did not receive this “mandatory training”.
Datatronics is a leading organization which serves their customers with Enterprise resource planning integrated solutions. Matt, leading a small team of developers at E-Z RP for fully integrated CRM/ERP/service management suit for small and medium sized enterprises. Matt’s team was working actively for sales and customer group. EZ-RP was
How is the training being conducted on existing reps and new hires currently and how much time exactly is being allocated to that activity?
Describe the company and the major initiative(s) they have planned for the next 5 years.
well as firm policies and procedures. Tomorrow morning, you begin a two-week training program on
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