Visibility And Consistency Of Social Media

Rumors spread over social media can often not be true. Social media helps us though. Social media has also changed the way we communicate with each other.

My personal branding is very similar. I want to surround myself with people who are motivated or have positivity as a goal. If they need encouragement, I am there to help them. The stronger and more successful they become, the better I feel about myself. Someday, they will help to encourage me to never stop being the best I can be. It is give and take. Working on my social media networking opens up more doors.

Social media opens up an entire new world of opportunities. Not only can you jump into any woman's life with the click of a button, but if you use it properly you an write a story about yourself that people will fall in love with without any knowledge of the truth of it. This can lead to newly beneficial relationships, business opportunities, etc. During the interview, Marcus views on social media, he said, " Many companies today invest so much money into their social media presence, it's a whole new world of opportunity that can translate to real live competitive advantage and opportunity if you play your cards right."

In the “Quit Social Media” article, author Cal Newport argues against relying on social media to build our careers. Not only does he write that it is harmful to us socially and culturally, but he also claims that we should stop depending on it to expand our careers because it distracts us from our real goals. Newport gives a logical argument, refuting common claims about the advantages of social media and offering clear counterarguments. Among his rebuttals, Newport highlights two main objections to using social media for professional opportunities. First, he claims that “interesting opportunities and useful connections are not as scarce as social media proponents claim.”

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

While there are the personal reasons why reasons why individuals take part in such activity, there are professional reasons too that individuals partake in personal branding. While there are reasons why people may have a negative opinion about personal branding, it should be up to individuals to believe (or not believe) what they see on social media sites. I believe it is up to individuals to take what they see on social media with a pinch of salt because people are ultimately portraying only the positive aspects of their

In Social Media Marketing Strategies, “How a business’ competitors lay out their social media profiles is also important when it comes to analyzing their social media strategies. A social media profile is part of a business’ brand and it is usually preferable that a business present the same image of its brand across its social media channels, but at the same time it could choose to present different aspects of its image on each social media network. The reasoning behind this had to do with the buyer persona(s) that business is trying to reach, as different individuals will respond to different things” (Social Media Marketing Strategies, Course Three, Page 19). Another important aspect to consider when businesses are setting up their social media account is the “about us” or the bio portion. They want to make sure that the information is well written and accurate because this could be the first impression for a potential customer and you want to make it count or you could lose their

These days it seems like social media is just as much a part of everyone's daily routine as brushing their teeth. Facebook, Twitter, Tumblr, LinkedIn, YouTube...seems like just about everyone's got a profile on one or more social media sites. In fact, according to Edison Research, over 2/3 of all Americans over the age of 12 use social media, and 75 million users report checking those sites multiple times per day. While it may not be quite the “15 minutes of fame” we were all promised at some point in the future, what this means is that most of us at least have the potential, if we're not careful, to have our information made public to a worldwide audience. While this may sound like an attention-seeker's dream come true, it can also be very

A social media strategy allows a business to reach a different audience – sometimes a smaller, niche audience committed to a brand or industry. In addition, such

Promoting products and services via social networks is best done via posting/ 'tweeting/ sharing photos as content. This form of advertisement also allows you to successfully build a brand image. Brand images allow businesses to construct online personas that can attract customers and traffic to a page. The more traffic your brand attracts via social media the higher the amount of click through to your products page or website.

Even if you have a website, these social networking sites will give you more exposure than you can imagine. Some other good sites to have free websites on are Squidoo, Blogger and Hubpages. All of these sites are easy to use and they rank in the search engines well.

Over the summer I read the book #digitalvertigo by Andrew Keen. In this book keen addresses how in todays society social media is isolating, destroying and disorienting us. In todays world there are so many different types of social media sites such as Instagram, Facebook, Twitter, and LinkedIn. As Keen stated, “32 percent of fifty- to sixty- four-year-olds in America are accessing social media networks on a daily basis” (30). As a result of this outbreak in social media amongst all ages, our generation has given up the concept of privacy, time, and mental composite. After reading this book my views on social media have changed drastically about what I do and how I expose myself to the world.

“Social networks are successful because they offer widespread participation, but at the same time, they open their users up to unnecessarily dangerous exposure.” (Herring, Mark Y.. Social Media and the Good Life: Do They Connect? Jefferson NC: McFarland, 2015. ProQuest ebrary. Web. 10 September 2016.). Social media (sometimes defined as social network/networks) can be used to promote your ideas. Promoting your ideas through social media is a great way your voice to be heard by millions of other users using the same social media you use every day. Promoting may get you discovered by celebrities/authors/people who are looking for good marketing. However, some ideas/opinions you choose to express may cause an uproar of cyberbullying and may cause negative attention to be directed towards you, which nobody wants to deal with. Communication is also a great advantage that social media

With so many things vying for your attention, you may feel like you don’t have any time left to think about expanding your digital social network. Managing your social presence isn’t optional today.

Social publishing can enhance on-site and off-site optimization strategies. Through search engine rankings and social sharing, marketers can provide greater exposure to their brand’s content. Search engine optimization (SEO) is the process of changing content, site characteristics, and connections to rank higher in search engines. By publishing authoritative content, markers can increase the chances that search engines will rank a brand high when users search for related topics. On the other hand, social media optimization (SMO) is the process marketers use to make content more accessible through social media platforms and other online networks. The more relevant and engaging a post is the more other sites and consumers will link to it. The goal of social publishing is to be seen as a credible source on a particular topic. When social media users are linking to a brand’s posts, the brand benefits from additional visibility and increased search ranking. SEO speaks to organic search engine rankings, while SMO is meant to earn clicks to content that also improve search rankings (Tuten & Solomon, 2013, p. 129).