Vision And Mission Of Starbucks Essay

1235 WordsDec 14, 20165 Pages
Running head: VISION AND MISSION STATEMENTS 1 VISION AND MISSION STATEMENTS 7 Vision and Mission Statements Hieu Le Columbia Southern University Vision and Mission Statements McDonalds is the largest fast-food chain, which serves more than 160 countries in the world. The firm grew gradually in the last two decades in terms of market shares, revenues, and its franchise restaurants in the United States and worldwide. Furthermore, the fast-food chain believes that its mission and vision statements will provide and demonstrate the firm?s belief, philosophy, culture for its customers and stakeholders in the long-term. Regarding Starbucks, is the biggest retail coffee enterprise in the United States. The business was established in 1971 in Seattle, Washington. The mission of the company highlights on a welcome atmosphere for customers to come to the coffee shop, experience with the superior customer service, and a great taste of coffee. Unlike its mission statement?s belief, the firm?s vision statement emphasizes that the firm is strongly focusing on its product quality, the principle of the company, and future growth as well. According to David and David (2015), the major purpose of corporations? mission focuses on satisfying consumers? demands and needs. In fact, an effective mission statement emphasizes how a firm serves,
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