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Vision And Mission Statement : Papa John's

Satisfactory Essays

1 VISION AND MISSION STATEMENT Papa John’s does not have a vison or mission statement on their company website. Typically a vision and mission statement would be under the “About Us” section of a website however, Papa John’s has multiple slogans, which include “Building a foundation of quality” and “Driven to be the best. Better ingredients. Better Pizza.” While the slogans do give the consumer an idea of what the company is about, they do not clearly tell a person the mission which is the present business and its purpose of who Papa John’s is, what they do, and why they are in business. Also the slogans do not convey a vision statement since they do not say where the company is going or their aspirations. Papa John’s would benefit from putting a mission and vision statement to summarize the intent of the present and future business of the company. It is difficult to distinguish their current and future business goals from a slogan. 2 INTERNAL ASSESSMENT FINANCIAL EVALUATION AND FUTURE OUTLOOK When the recession hit in 2008, Papa John’s managed to increase net income about 56% by fiscal year 2009. This could indicate that the pizza industry is more recession proof than other industries due to low prices and good value. From years 2009 to 2013 revenue was primarily generated from domestic company owned restaurant sales. Papa John’s was able to add to their revenue during this time by steadily increasing international sales which allowed Papa John’s to generate a total growth

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