Vision and Mission: Sears Holding Corporation

Wal-Mart is a brand that is well known around the world, especially in the USA. It has gradually developed into the largest retailer in the world. Wal-Mart’s globalization efforts have been happening rapidly. But have they been successful in all aspects of their international expansion or not? This is the main thought that is going to be discussed in this essay. The questions I will be looking at are based on a case called “Wal-Mart takes on the world” from the book of International Business The Challenge of Global Competition eleventh edition – Ball, McCulloch, Geringer, Minor, and McNett. Questions are the following:

All companies have core competencies that they use to differentiate their company, product, or service from the competition, Sears is no exception. Also, it is common for a company’s core competencies to change, as their industry progresses through phases and shifts its emphasis between product and process innovations (Regis University, 2011), Sears is no exception. Yet, when a company’s core competencies become misaligned and no longer supports their strategic intent the business is in danger of becoming obsolete (Regis University, 2011), as their customers no longer perceive the unique benefits the company has

On July 27, 1981, Adam Walsh who was only six years old and his mother, Reve Walsh, went shopping to a Sears Department Store located in a shopping mall in Hollywood, Florida, where he disappeared on that same day. His mother left him unattended for about eight minutes at a video game display inside the Sears Department Store and warned him not to wander around, but when she had returned from inquiring to purchase a lamp, Adam was not there anymore. Mrs. Walsh was only about 150 feet away from him when Adam was kidnapped in front of a lot of customers and employees of the Sears store. The movie focuses on the hopelessness of the John and Reve Walsh as they discover that the authorities and the own police department were not being helpful to

Through analysis, it is evident that the company must be restructured entirely through the implementation of a differentiation strategy. This strategy will focus solely on transforming the company into a retail chain providing competitively priced appliances, electronics, furniture and home décor. While maintaining a strategically competitive price point, Sears will be able to maintain competitive prices to draw consumers

Sears began as a small retailer but as the years have gone by, they have become

This paper will discuss the kroger company’s strategy and competitive advantage. It will also discuss competition and strategy from rival company Walmart. Research will show whether Kroger uses an offensive or defensive strategic approach to business practices. It will discuss mergers and acquisitions of The Kroger Company (Bethel University, 2017).

Sears began its journey in 1886 when a Chicago jewelry company shipped some gold-filled watches to an unsuspecting jeweler in a Minnesota hamlet. Richard W. Sears was an agent of the Minneapolis and St. Louis railway station in North Redwood, Minnesota. Sears’s job as station agent left him plenty of spare time, so he sold lumber and coal to local residents on the side to make extra money. Later, when he received a shipment of watches, unwanted by a neighboring Redwood Falls jeweler, Sears purchased them himself. He sold the watches at a nice profit to other station agents up and down the line, and then ordered more for resale. In 1886 Sears began the R.W. Sears Watch Company in Minneapolis. The following year, Sears moved his business to Chicago and inserted a classified ad in the Chicago Daily News for a watchmaker. Enter Alvah C. Roebuck. Here began the association of two young men, both still in their twenties, to make their names famous. For it was in 1893 that the corporate name of the firm became Sears, Roebuck and Co was created. By the time Sears was created, rural farmers were infuriated with the outrageous costs of buying supplies from the general store. Thanks to volume buying, to the railroads and post office, and later to rural free delivery and parcel post, Sears, Roebuck and Co. became a welcome change to farmers. At the close of its 2000 fiscal year, Sears operated 863 mall-based retail stores, most with co-located Sears Auto Centers, and an additional

The following pages focus on providing a strategic analysis of Sears Holding Corporation. The introduction reveals the issues that the paper addresses. The Company Presentation section reveals important facts in Sears' evolution. The Strategy Debates Section discusses theoretical issues applied to the situation of Sears. This is followed by the Strategic Decisions section that provides a series of recommendations that can help Sears improve its situation. The Implementation Challenges section provides important issues that can be considered challenges of strategic implementation.

With the exception of ROE, most financial ratios and even absolute values bear testimony to Wal-Mart’s recognition as the leader in the retailing industry. The reason behind Sears’s higher ROE can be explained by a comparison of the 3 ratios that constitute the ratio known as DuPont identity that is profit margin, asset turnover and equity multiplier. While both firms had similar profit margins, Wal-Mart’s asset turnover was 2.8 compared to Sears’ 1.1 due to the firm’s effective utilization of assets and lease agreements to facilitate revenue generation.

Sears Holdings is a relatively new company, having only been created in November of 2004 (Barbash & Barbaro, 2004). At that time, Kmart Holdings purchased Sears, Roebuck, and Co. The corporation decided it would operate stores under both names, and the merger was officially completed in March of 2005. The shareholders voted to close the deal, or it would not have been able to take place. Now the company is called Sears Holdings, and it operates both Sears and Kmart stores (Barbash & Barbaro, 2004). The company also markets both brands without blending them or favoring one over the other. There were several reasons why the companies chose to combine.

The retailer will continue to see aggressive competition from Target, Wal-Mart, JCPenney, Kohl’s, Macy’s, Home Depot and Lowes. These companies are some of the national retailers that Sears will have to contend with in order to survive. According to Sears Holding 2011, annual 10K Report with the Securities and Exchange Commission, Home Depot and Lowes are the company’s most fierce rivals of the major appliance category in which Sears accounts for nearly “16% of its entire revenue” (p.5). This fierce market positioning battle between its competitors will be a major obstacle for Sears to overcome. Sears continues to try to move forward as the company’s efficiencies in fixed assets continued

Due to slow sales and less traffic at both Sears and Kmart, the two have decided to merge creating one entity named Sears Holdings. Kmart has agreed to buy Sears for $11 Billion. This puts Sears Holdings at the third largest retailer behind Wal-Mart and Home Depot. Although Wal-Mart is a direct competitor with Kmart, Sears Holdings goal is not to compete with Wal-Mart directly, but find areas that have been overlooked by other retailers, and take advantage of the expanded line of products the new company has to offer. Sears has had higher sales than Kmart, so hundreds of Kmart’s will be transformed into Sears stores. As of now, most of Sears 870 stores are only found in malls. The new strategy would be to open Sears stores in current

Sears Holdings Corporation is a company that came from two very well known organizations, Sears and Kmart. Both companies go back even farther than the 1900s and unfortunately both companies experienced financial difficulty at one point. With the merger Sears Holdings Corporation has the experience of both organizations as well as their different style of operating. Along with an improved customer base and a new outlook Sears Holdings Corporation is experiencing financial growth.

The Home Depot bought more than 18 stores and Sears bought 45 for about $524 million. In that same year, Kmart Holding Corporation completed transactions to become a part of Sears, Roebuck and Company now known as Sears Holdings Corporation. Sears Holdings is listed on the NASDAQ under the ticker symbol SHLD. As of 2004 Kmart had 1,422 discount stores, 58 Kmart Supercenters totaling 1,480 stores. 1,323 of those stores were leased and 157 are company owned. Following the takeover, about 400 of Kmart's nearly 1,500 stores will be converted to Sears's outlets over the next three years.

As we can see Sears owns different companies/products within its business. Another strength is that this company has many employees because it has so many different locations around the U.S. By having lots of locations you are going to have many employees, which is great. In one article I read I was able to see some of the weaknesses. As stated, “Sears Holdings spent $5.8 billion buying back shares from 2005 to 2010, draining the company 's capital. Now, it has a major cash flow problem” (Rittenhouse, 2017). This shows that this company has to buy back it shares because if it does not they will lose more money than they are even producing. Another weakness that I read was, “From allegedly rude employees to poor customer service, even loyal customers have lost trust in the company” (Rittenhouse, 2017).