Vision and Mission Statements

2924 WordsSep 25, 201012 Pages
AMITY BUSINESS SCHOOL AMITY UNIVERSITY, UTTAR PRADESH ASSIGNMENT SUBMISSION FOR BUSINESS ENVIRONMENT & STRATEGIC ANALYSIS VISION AND MISSION STATEMENTS- TOOLS FOR BETTER WORKING ENVIRONMENT ABSTRACT Vision and Mission statements are popular management tools. They are prominently displayed on the walls of the corporate office, web sites and in annual reports. A vision is a statement about what your organization wants to become. It should resonate with all members of the organization and help them feel proud, excited, and part of something much bigger than themselves. A vision should stretch the organization’s capabilities and image of itself. It gives shape and direction to the organization’s future. Visions range in…show more content…
If they are incongruent, you are likely dissatisfied with your work choice. Mission statements are considered important because, • They provide a sense of purpose and direction • They guide decision making • They provide focus • They contribute to creating an organizational identity • They promote shared values and norms, leading to employee commitment Mission statement examples "Our goal is simply stated. We want to be the best service organization in the world." (IBM) Our mission statement to provide a convenient, hassle free automobile purchase and ownership experience for our customers. And the most cost effective and attractive financial services packages to all our customers, in all the markets we operate in. We anticipate our customers' need and deliver innovative and outstanding products and services to their delight. (Maruti) Powerful sample mission statements PEPSI - "Beat Coke" HONDA - "We will crush, squash, and slaughter Yamaha" NIKE - "Crush Reebok" Strategies are the broadly defined four or five key approaches the organization will use to accomplish its mission and drive toward the vision. A Human Resources department devised strategies to develop a superior workforce. These included eliminating poor performers; hiring from several choices of excellent
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