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Visual Analysis Of Cathy Guisewite

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As an alumni from University of Michigan, Cathy Guisewite started as an advertising copywriter where she later became a comic strip creator where one of her artworks called “Cathy” uses critical diction, visual imagery, allusion, and stereotype which it illustrates the society’s expectations for both boys and girls and has gained her a worldwide fame and numerous awards. In the opening frame, Cathy places a large box with small circles wrapping around it and in the middle is the word “toys”, the word itself denotes an object for a child to play where as usual, “toys” connotes positive and fun. Likewise, Cathy mainly utilizes visual imagery in this comic strip where the main character or the buyer’s gesture changes based on the captions. Similar to frame number four and five, after hearing the suggestion of the customer servicer for the first toy which stereotyped boys, the main character reveals a gesture of dislike or like the fact that he doesn’t understand me and continuing on frame number five, the customer servicer likewise suggest another toy but this time it is particularly for girls, and the main character’s gesture reveal that he is disappointed in the clerk and that the clerk doesn’t get what he is asking for at the beginning by asking for a “unisex” toy. …show more content…

However, the genuine denotation of the word “unisex” is something that is designed to be suitable for both sexes, connoting sexes and is sometimes can be seen as negative depend on the thinkers and the users of the word. Moreover, as the story goes on, the word “unisex” continues to be used in the plot yet Cathy reveals to the readers society’s expectation for boys and girls and how everything is stereotypical

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