As an alumni from University of Michigan, Cathy Guisewite started as an advertising copywriter where she later became a comic strip creator where one of her artworks called “Cathy” uses critical diction, visual imagery, allusion, and stereotype which it illustrates the society’s expectations for both boys and girls and has gained her a worldwide fame and numerous awards. In the opening frame, Cathy places a large box with small circles wrapping around it and in the middle is the word “toys”, the word itself denotes an object for a child to play where as usual, “toys” connotes positive and fun. Likewise, Cathy mainly utilizes visual imagery in this comic strip where the main character or the buyer’s gesture changes based on the captions. Similar to frame number four and five, after hearing the suggestion of the customer servicer for the first toy which stereotyped boys, the main character reveals a gesture of dislike or like the fact that he doesn’t understand me and continuing on frame number five, the customer servicer likewise suggest another toy but this time it is particularly for girls, and the main character’s gesture reveal that he is disappointed in the clerk and that the clerk doesn’t get what he is asking for at the beginning by asking for a “unisex” toy. …show more content…
However, the genuine denotation of the word “unisex” is something that is designed to be suitable for both sexes, connoting sexes and is sometimes can be seen as negative depend on the thinkers and the users of the word. Moreover, as the story goes on, the word “unisex” continues to be used in the plot yet Cathy reveals to the readers society’s expectation for boys and girls and how everything is stereotypical
In most toy stores, there are part territories between toys for young women and toys for young fellows, and in her article Orenstein states that the complexity between the toys in these portions is unfathomably unmistakable. I agree with Orenstein that this difference between the toys that young fellows and young women play with could influence them, since it makes them accidentally make speculations on the complexities among folks and females from an early age. By playing with outfitted power manikins as opposed to princess dolls, young fellows are immediately familiar with a more commanding attitude. But a couple of individuals will battle that this uniqueness happens typically and that young fellows will routinely slant toward playing with officers while young women will be more propelled by princesses, the Disney and the straggling leftovers of the toy promote are opening up the qualifications. The increase of their incongruities at such an early age fundamentally isolates young fellows from young women, and ensures that they are confined to a specific sexual introduction part. By secluding the sections of "what a child should play with" and "what a young woman should play with," toy associations are influencing youngsters'
Culture often thrives off of polar opposites—hot and cold, bitter and sweet, male and female. By setting up these opposing constructs, one can easily find a set definition for each. A hot surface could scorch someone or a cold temperature could cause them to shiver. In the same way, a bitter substance would be less enjoyable to eat than a sweet one. These terms are often defined by mentioning their antitheses. Because it’s comfortable to embrace specificity and certainty, topics such as gender and gender expression often get simplified into binary existences—however, they don’t quite operate under the same parameters. In an essay entitled “Bad Feminist”, Dr. Roxane Gay explores and warns against the dangers of binary thinking. Throughout
In Octavia Butler’s Dawn the idea of gender is deconstructed and reformed from the typical human’s definition. Often people do not consider the role of gender in society today. Usually the first thing one notices when meeting someone new is their gender or their presumed gender. However, there becomes a problem when the person whose gender we perceived identifies as a different gender. Butler forces the reader to examine how they judge and perceive gender. While the ooloi are actually “its” their personalities seem to imply a certain gender. The transgender community often brings up this issue because these assumptions of gender based on our judgments of what defines a male and what defines a female can skew how a transgender person is treated and addressed. In Chapter One of Gender Through the Prism of Difference by Anne Fausto-Sterling, the idea of expanding the number of genders based on one’s biological differences is examined through the five sexes theory. By now the concept of gender being defined solely by one’s biology has mostly been left in the past but the question remains of how do we truly define gender? How does being outside of the social norms that Michael Warner talks about cause us to feel shame when discussing our gender and our perceptions of gender? In this essay, I will argue that preconceived notions of gender create shame when a person’s own perception of their gender does not fit the social norms. This stigma around the limited and strict definitions
Launched on March 1959, the Barbie doll is a toy that was first put on display in New York. It quickly garnered a lot of attention with the target audience of the creators, young girls. This doll was different than its previous dolls because it was a doll that was an ideal representation of a woman. Thus allowing young girls to use their imagination to create and act-out what this doll’s life is like and what their future would potentially be. To successfully understand this toy, we must think like C Wright Mills, a sociologist who asks to use our sociological imagination, the intersection of one’s biography and history. This artifact reflects and perpetuates the dominant ideology of how to perform your gender the “right” way in the early 1960s. I will argue this demonstrates West and Zimmerman’s concept of “doing gender” which is clarified with Judith Butler’s concept of socialization of gender.
The toy section at Target had many clear differences in the toys for boys and the toys for girls. The types of toys that were out on the shelves were different, but also the way the toys were presented were different. Girls toys mainly consisted of stuffed animals, dress up clothes, babies and dolls including Bratz, Barbies and fairies. The primary colors of all these toys consisted of different shades of purple, pink, and white. There were bits of blue and yellow but it seemed that all the colors stood out and had a type of feminine aspect to them. Besides color, the girl’s toys were often soft and fuzzy or
Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.
Children’s child play has become a form of an unrealistic world. Although, it is considered for children to begin creating a creative imagination, the mind fascinates children into toys. Some child’s play toys are not ideal for young children, like the one and only “Barbie”. Barbie has become a worldwide toy product for children all over the world, from the North Pole to the South Pole. These dolls have emerged from one ethnicity to another. In Ann DuCille, “Dyes and Dolls: Multicultural Barbie and the Merchandising of Differences” the author talks about the race and gender differences; found in Barbie. She argues; “Is Barbie bad?” her response, was “Barbie is just a piece of plastic” (459). In contrast, this piece of plastic is not just a piece of plastic to young girls; it is much more than that. A piece of plastic that little girls all over the world wish they could be. Even though, it is only a piece of plastic to adults that Barbie significantly means nothing to them. Growing up, I owned a couple of Barbie dolls. The tall, long blond hair, blue-eyed doll was my best friend and my “role model”. I wanted to become exactly like Barbie. As a child, I thought only beautiful people who looked liked Barbie signified beauty. To my little to no knowledge, I soon came to find out no one really looks like Barbie, except people who want to become like Barbie. In my adolescent years, no one taught me Barbie was “unreal”; no one taught me it was just a figure in my imagination.
In today’s society, men and women are confronted with gender stereotypes daily. In the texts Ten Things I Hate about You, The Big Bang Theory, I’m Glad I’m a Boy! I’m Glad I’m a Girl! By Whitney Darrow and ‘Stupid Girls’ by Pink, the roles of men and women are perceived in different ways. Some characters in each text challenge the typical stereotype whilst others accept it.
Sexuality has an inherent connection to human nature. Yet, even in regards to something so natural, societies throughout times have imposed expectations and gender roles upon it. Ultimately, these come to oppress women, and confine them within the limits that the world has set for them. However, society is constantly evolving, and within the past 200 years, the role of women has changed. These changes in society can be seen within the intricacies of literature in each era. Specifically, through analyzing The Scarlet Letter by Nathaniel Hawthorne and The Bell Jar by Sylvia Plath, one can observe the dynamics of society in regards to the role of women through the lens of the theme of sexuality. In both novels, the confinement and oppression of women can be visibly seen as a result of these gender roles. Yet, from the time The Scarlet Letter was published to the time The Bell Jar was written, the place of women in society ultimately changed as well. Hence when evaluating the gender roles that are derived from sexuality, the difference between the portrayals of women’s oppression in each novel becomes apparent, and shows how the subjugation of women has evolved. The guiding question of this investigation is to what extent does the theme of sexuality reflect the expectations for women in society at the time each novel was written. The essay will explore how the literary elements that form each novel demonstrate each author’s independent vision which questions the
Within heteronormative ideas and discursive practices, lives are marginalised socially and politically, as a result of they can be invisible within societies. During the time the novel took place feminism was in its second wave and hierarchal structures were dominate. All of these factors are thought-provoking and something I noticed subconsciously throughout the text, I would like to knowingly
1.Throughout our readings we have seen gender performed in many ways from Toddlers in Tiaras to the discussion of Feminist Masculinity and the questions of motherhood and its prices. In Cinderella Ate my Daughter, Peggy Orenstein lays out the many way we have taught our girl to be princesses and argues whether or not the princess culture is good for young girls. Orenstein talks about how toy companies are gendering not only their toys, but also their advertisements making everything glitter pink or baby blue. She even talks about how babies weren’t colored coded until the early twentieth century. Orenstein lays it all starting from the beginning with girls and the color pink and taking it to the end with female bodies and objectification.
Barbie, at the age of 41, is one of the longest living toys in America. Analyzing her early history can give a person a look into the societal trends and culture of the late 1950's and early 1960's. There is evidence of fashion innovations in Barbie's wardrobe. Also, one can see the perception of females by society, such as what they should look like, how they should act and dress, as well as what their future goals could be. The following essay follows Barbie's history from 1959 to 1963, covering her development, her appeal to children, and her existence as a cultural artifact of the time period.
Sandra Cisneros’s short story, “Barbie-Q”, describes the life of a young girl never identified by name and the less-fortunate life she and her family lead. The child explains how new toys are a rare find, but she loves Barbies. While entailing the family’s trip to the local flea market, she and her sister find Barbie dolls with water and smoke damaged. The main girl states the flaws of the Barbie, but counters with the positivity of having any dolls to play with. Through this struggle, however, the girl learns to cope with the gender roles and standards set by her peers and neighbors, particularly for women. Cisneros writes with these ideas in relation to her own childhood, motivated by the social standards of gender roles and body image in relation to the Barbie.
Sex and gender categories, such as “men,” “women,” “masculine” and “feminine,” have been in place for generations. They are socially constructed categories and expectations assigned to children at birth, in order to regulate and shape them into this “ideal” heterosexual being. Men are expected to embrace masculine qualities, while women are required to be feminine and submissive to the male authority. Monique Wittig’s article, “One is Not Born a Woman” observes how the class of “women” is not “natural,” but is created by the society and framed by the male ideology, as a way of producing a clear gender difference between men and women. J. M Coetzee reinforces Wittig’s beliefs by sharing similar ideas of hegemonic masculinity and male dominance