Visual Analysis On Stouffer's Advertisement

What is it that drives commercials towards their target audience? Commercials can be for a certain age, race, and sometimes even a certain gender. Pop culture has influenced the minority groups and shed light to women 's rights or so it was thought. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards a particular gender. What is interesting is it shows a false image of the opposite sex to the audience being portrayed toward their preferences. It is the image the audience wants to see that appeals to them. This is all in an attempt to sell their products and take advantage of our desires and anxieties. Craig shows commercials brings gender norms that produce the ideas of what a man’s man and a woman’s woman which is why he would agree with Shaffer because it promotes an old way of thinking.

What is it that drives commercials towards their target audience? Commercials can be aimed toward certain age, race, along with certain gender groups. Pop culture has influenced minority groups and shed light on women 's rights or so it may seem. Lisa Shaffer a fellow student feels otherwise and believes that Pop culture has only defended traditional values and does little to challenge those who already have power . Commercials bring in gender norms and in Steve Craig’s article, “Men’s Men and Women’s Women” he speaks on four particular TV ads directed towards male and female audiences. Interestingly enough these tv ads deliver a false image of the opposite sex to the audience catering to their preferences. It is the image of what the audience wants to see that appeals to them. This is all in an attempt to sell products and take advantage of our desires and anxieties. Craig shows how commercials bring gender norms that produce the stigmas of a man’s man and a woman’s woman, which makes it apparent that he would agree with Shaffer because it promotes an old way of thinking.

Advertisements often implied that women were only useful in kitchen, cooking and taking care of the kids. Image A displays a women in the kitchen looking outside the kitchen window at her husband with her daughter. The kitchen is portrayed with light white, yellow, and beige colors. The advertisement has a caption placed at the bottom and it states, “Women don’t leave the kitchen!” The caption was the quote in a big font and then in a smaller font it talks about how a woman’s place is in the kitchen. The purpose

Throughout the years the representation of women in advertising has evolved. In the 1940’s and 1950’s adverts mainly focused on portraying females as the helper, mother, wife, social being, and sex object. There was an assumption that a woman’s main desire was to make her husband happy; that while she was the buyer, he was really the main consumer, as the wife cooked, cleaned and looked after the children, which ultimately benefitted him. Even though these ads were targeting female consumers, they were often-and still are- created using the ‘male gaze’ theory. British film theorist Laura Mulvey states that the majority of Western visual culture follows the male gaze, where the gaze is not referring to a specific ‘look’ in the image, but rather to the viewer who is assumed to be a male (Mulvey, 1999). Mulvey says that even women look with a

In the short article by Steve Craig, Men’s Men and Women’s Womens, the author gives an important special to how television commercials portray gender to different audiences. He describes how an advertisers creates their attractive advertisement to appeal either male or females consumers.An advertisement that targets a specific gender to give interest to the gender to consume their product. Secondly, specific advertisement are played at select times to be seen by a specific set of people. But most importantly television programming is gendered by creating advertisements with considering their target audience needs and to give pleasure to their fantasies. I agree with this type of method to attract society to make money.

In this paper, I will compare two artworks that share a similar theme of the portrayal of family meals. Also, I will evaluate a contemporary issue shown in artwork that relates to the theme of family meals. The first work of art, The Merry Family was painted by Jan Steen in 1668 and in this painting, it depicts the theme of the portrayal of a family meal in a joyous and amusing setting, but Steen was known for integrating subtle hints into his work. These hints warned the viewer about what is depicted in the painting. The second work of art, The Potato Eaters was painted by Vincent van Gogh in 1885 and it depicts the portrayal of a family meal but in a more straightforward and somber setting. Van Gogh wanted to truthfully depict the people and their lives. My comparison of the two, chosen artwork will show how they may share a similar theme of the “portrayal of family meals” but differ in the meaning, tone and emotion being projected by the artists. I will also explore how this theme is expressed in modern artwork, particularly Eric McCandless’s What ‘Modern Family’ Says About Modern Families.

This is suggested by the fact that the image is completely styled in light colors, with both characters wearing shades of pink. The entire situation is given an aura of femininity, distancing itself from where a man would be. Presumably, he is working instead, raising money for his wife to pay for the groceries. The advertisement presents a lesson that a husband’s job is completely separate from keeping kids healthy or doing household chores. These roles within the nuclear family are exactly what was depicted in the 1950s. These ideals support that “a woman would be immature ‘if she wants all the advantages of marriage’ but resents doing housework, and a man would be less-than-grown-up if he shirked the bread-winner role” (Ehrenreich 17-18). The threat of being perceived as less mature than other adults is pervasive in the modern advertisement, and carried over from 1950s ideology.

First advertisement depicts a family using a garden shed. In it, the father is educating the son how to use a leaf blower, as he rides his lawnmower, while the mother takes a passive role. Advertisement acts as an agent of socialization that subconsciously trains individuals about gender roles in families. Therefore, the media contains influence over the most important agent of socialization. Teaching gender roles through media to families allows for the continuation of inequalities in society.

In Craig's article, the author explores how advertising views men and women as separate consumer markets and appeals to both of them at separate times. Gender roles are heavily influential when creating commericials for each respective market. Craig details this through an analysis of beer ads

Also, advertisement creates certain standards and guidelines for us on how we view an individual because of their sex or gender differences. Advertisements have set us the norms of how we think instead of us trying to understand something else. In addition, in today’s society advertisement plays a huge role in how we define provocative advertisement, and with this in mind it may create various problems in society. This video suggests that sexism creates an awareness and understanding of me on how social stratification is viewed in society. An example of social stratification categorized some individuals due to their gender, and this reason it may affect individuals everyday life.

Figure four is a unique advertisement in itself because it breaks away from one gender stereotype, but then turns right around and reinforces another. It raises many questions about the roles of men and women, like are men codependent of women? Could the world survive without them? It shows a man holding a baby while wearing a woman's blouse which promotes freedom of fashion choices. The ad also introduces a stereotype by asking “What would the world be without women?” as if to say that a man holding a baby is a shocking thing to see. This emphasizes the “Lazy male” trope that men are seen as sub-par caregivers that lack of initiative and skill when it comes to caring for a child. This is harmful to young boys that grow up in environments that encourage this kind of behavior because it puts young boys in a state of fearfulness because they begin to think that they will not be able to properly care for someone else and this inadvertently burdens women because they will be seen as natural caregivers despite any natural inclinations they may or may not

In the video, several sets of parents are asked, “If you could have dinner with anyone living or dead, who would you choose?” Most of the parents respond with celebrities who are generally associated with wealth and fame. Then, the parents’ children were asked the same question. To bring the message of the advertisement home, the kids all respond with the same heartwarming answer: family. Through a group of thoughtful children, the audience is reminded that happiness The happiness that comes from spending time with family at the dinner table.

An advertisement for CapriSun was found in the June 20, 2016 issue of the US magazine. In the ad it shows different types of children playing. It is sunny outside, and everyone is enjoying their day full of play and laughter. It can be interpreted that after one's long day of play one might be thirsty. CapriSun appeals to the need for nurture which is achieved by children enjoying their time outside.

On television commercials, billboards, the radio, public transportation advertisements, planes, the internet, and almost everywhere people go there is always directed broadcasting of advertisements for companies to sell their product; a product that is never promoted for all of the general public to use, but instead to emphasize on specific categories of consumption . Whether it may be categorized in the decadent, the money saving, health, cleaning, cooking, automotive, or whatever sub category it may be; and bigger roles that play in to commercialism are gender roles . Men and women have very different lifestyles, what they buy, do, consume, and produce. As stated in Gender Role Behaviors and Attitudes, “Popular conceptions of femininity

In gender advertisement, images are used to portray stereotypical gender roles. In this advert I would briefly describe its and then I would do the analysis. The advertisement is for Huggies diapers a company that sell baby supplies. The purpose of the advert is to establish the role of a particular gender against the other. The advert shows a father and his child. The attention of the advert is to challenge the gender stereotypes because it shows a man who is taking care of the child. The context of the advert is to show that the father is responsible for taking care of the child which is strange because mother is usually take care of children. Most of the ads associated with childcare prefers women so it is not common to see a man taking care of a child. The whole point of the is that the company us trying to say that father is also responsible for taking care for the child not only mother.