Visual Analytic Theories from J. Bertin's Book, Semiology of Graphics

The human brain is capable of perceiving and interpreting information or stimuli received through the sense organs (i.e., eyes, ears, nose, mouth, and skin) (Weiten, 1998). This ability to perceive and interpret stimulus allows the human being to make meaningful sense of the world and environment around them. However, even as the human being is able to perceive and interpret stimuli information through all sense organs, stimuli is most often or primarily interpreted using the visual (eyes) and auditory (ears) sense organs (Anderson, 2009). However, for the purpose of this paper, the visual information process will be examined.

Throughout history, a human being was always reliant on the primary sensory areas. An ability to communicate and contract languages is considered to be a unique ability of human nation as no other species show an equal amount of complexity in terms of the structure and sound combination. On the other hand, primary visual cortex provides a skill set in order to identify the objects presented in the world, the distance towards them as well as to design a set of actions in order to incorporate some items such as a stone or a pen. The understanding of these systems is crucial, especially for those who suffer from strokes and tumors and as a result lost the ability to visually recognize objects or hear other people. This work will focus of the structure

Gibson’s and Gregory’s theories of perception both suggest that eye-retina is important for perception. The both believe that without eye-retina, a person will not be able to see. This is a common view of both of the theories of perception. The idea is supported by the case of SB. SB was a man who had been blind from birth due to cataracts. When he was 52, he had an operation which restored his sight and hence he could see. Thus, this case has shown the importance of eye-retina for things to be perceived. And therefore, supports both of theories of perception which eye-retina is essential for perception.

"Perception is not determined simply by stimulus patterns. Rather, it is a dynamic searching for the best interpretation of the available data..... which involves going beyond

The Last Moments of John Brown is a painting by Thomas Hovenden. It is an oil on canvas painting painted in 1884. The dimensions of the painting are 46 1/8 x 38 3/8 inches. This piece was painted to depict abolitionist martyr John Brown being taken to his execution in Charlestown, Virginia, on December 2, 1859. The piece is currently located at the De Young Museum in San Francisco, California and its original location is at the Metropolitan Museum of Art in New York City.

Distinctively visual texts aim to manipulate the way we explore and interpret the images we see, thus affecting the way we make interpretations of the experiences we encounter and allows us to embody newfound various perspectives of the world.

We often perceive sight as our immediate and best tool for understanding the world around us, when in fact, it is not. There are other methods of understanding that go beyond our senses, methods that most people are unable to comprehend. In his short story “Cathedral”, Raymond Carver uses point of view to suggest that there are ways to perceive and understand something beyond just seeing it. In fact, Carver suggests not only that sight is only the most basic level of understanding, but also that true understanding comes from a feeling that is not one of any our five senses.

Our study of the distinctively visual deepens our understanding of the world and those who inhabit it.

The way a human eye and brain works together to produce visual data understandable to the

Our bodies are an amazing machine that interpret the world we live in using different processing systems. The visual information process is a system used to perceive our environment and send this information to our brain, the processing center of the body. One of the most important and often the initial sense used in perceiving our environment is vision. Vision may be the leading prominent sense we use in perception.

Vision is the most important sensory compared to other sensory modality therefore there is a wide range of research carried out on vision. Visual attention is defined as a term that portrays how individuals are able to change their view while attending to an image that is of a normal perspective due to the neurones in the cortex (Carasco, 2011). It is often described as a focal point which is situated with different locations in the region of space (Wright, 1998). Visual search requires detecting a specific target as quickly as possible. For example, trying to find your car in a large car park. By focusing our attention to the specific environment it improves our visual search of the target (Keane et al., 2015). The speed of a visual search

Visualisation is a very powerful exercise to help people move towards their goal or target at an accelerated level. It is a method that has been used for thousands of years by people from all walks of life. It is thought by some researchers that even cave drawings of animals were made to help the hunter focus on what he had to kill the next day. Although this was a very basic technique, it was still a form of visualisation.

3. Barry, A. M. S. 1997. Visual intelligence: Perception, image, and manipulation in visual communication, Albany: State University of New York Press.

Analyse how visual techniques are used to develop deeper ideas in a visual text you have studied.

Perceptual mapping is a graphical technique that helps marketers to get a visual display regarding perception of customers or potential customers. The position of a product or brand is displayed comparative to their competition. Perceptual maps are often used to help the organization to classify a positioning strategy.