Visual And Design, An Art Of Thought And Communication

The purpose of this analysis is to examine the rhetorical appeals(ethos, etc.) of an argument presented by two different authors who have written about the subject of how technology is affecting our lives. In the article, “Is Google Making Us Stupid?” by Nicholas Carr, he describes how over the years, using technology has evolved his way of thinking in a negative way. On the other hand, in the article “How technology has changed our parenting lives” by Christine Organ, she promotes the use of technology, for it has improved her as a parent. This paper is to examine the rhetorical appeals of ethos, pathos, and logos found within each of the two articles. While each author had a different viewpoint, their rhetorical appeals show both similarities and differences.

The fact that technology is evolving every second means that the way we design, create and even advertise it is changed. Designer can go a long way, in many different directions. Even though the innovations introduced have a major positive impact, they do have a negative one as well.

The contrast between technology and humans is talked about in Richard Louv’s article from Last Child in the Woods. He uses great strategies to get his point across to the readers. Louv wants everyone to realize how the times have changed and how important technology has become in our lives. He wants to give us a better understanding of how technology has changed our lives. In this article Louv uses rhetorical strategies to prove to his readers that his points are valid. These strategies are telling stories, using important names, and making jokes.

In the articles “Alone in the Crowd” and “As technology Gets Better, Will Society Get Worse?,” Michael Price and Tim Wu, respectively acknowledge the effects of technological advances. While both Price and Wu use effective rhetorical strategies in their articles, one presents their argument in a more persuasive manner. Wu effectively convinces his audience that as a society we continue to advance technologically, but for the wrong reasons. Price references an interview with Sherry Turkle, to convey his opinion that the social media frenzy consumes our society. Price and Wu both present their point of view, but Wu has more factual information to justify his argument. The appeal to emotion is stronger in Price’s article; however, in this situation Wu’s logos appeal is more rhetorically effective. Beyond Ethos, Pathos, and

According to Richard Buchanan, in his article “Declaration by Design: Rhetoric, Argument, and Demonstration in Design Practice,” communication, or more specifically, rhetoric, is a central component of all design. Rhetoric, in this case, means persuasive communication, or an “art of shaping society, changing the course of individuals and communities, and setting patterns for new action.” The rise in technology has caused it to be a vital aspect within design and rhetoric. A more prominent aspect of this article, however, is the three elements of design argument. These elements are logos, or technological reasoning and bridge between natural and social sciences, ethos, or the character and bridge between ethics and politics, and pathos, the

A rhetorical question can be an effective persuasive device. Louv presented the idea that technology is interfering with man's bond with and love for nature. After closing his anecdote to begin a new paragraph, Louv starts off asking "Why do so many Americans say they want their children to watch less TV, yet continue to expand the opportunities for them to watch it?" Rhetorical questions can be very powerful because it is subtly influencing the kind of response one wants to get from their audience. This question forces the readers to consider where they stand on the issue.

Rhetoric has not changed much since the years of Aristotle. However, the application of concept of rhetoric appears to have undergone dynamic transformations as new technologies come into the market. Rhetoric is employed in all spheres and levels of life in conveying information especially in the world of business and politics. For many years, rhetoric has been used to convince and persuade people to do or buy certain things. Being rhetorically sensitive requires people to make choices as to whether to engage in figurative or literal language. As technology advances, there are challenges that face rhetoricians in this era of electronics, some of these challenges involve coding digital texts, collecting and commenting in a way that allows the author-reader interaction to remain active.

Graphic design is a vast industry in visual communication, using information, typography, isotopes, and diagrams as a way to communicate across to its audiences. Through detailed investigations of design and taking on Robin Kinross (1985), claims that the distinction between design for information and design for persuasion “cannot be a clear one” this work will explore the possibilities of visual rhetoric in graphic design.

The well-known writer and cognitive scientist/cofounder of the Nielsen Norman Group, Donald A. Norman, in his book, Emotional Design: “Why we love (or hate) everyday things”, he analyzes the design elements in products. Norman’s purpose is to show why products we use should not be hard to use but attractive and fun. He explains in tremendous detail how the design of an object affects a person emotionally. He argues that in order for an object to be more successful it must be more attractive to the users. Norman uses concrete evidence to back up his argument. He employs the use of imagery, diction and tone in order to convey to his readers the idea of emotional design.

Author Neil Postman’s main argument in his book “Technopoly: A Surrender of Culture to Technology” is not between humanists and scientists but between technology and people. In today’s society technology has become accepted as a friend, a helper, something needed. Postman argues that “the uncontrolled growth of technology destroys the vital sources of our humanity. It creates a culture without a moral foundation. It undermines certain mental processes and social relations that make human life worth living Postman XII).” Technology according to Postman, creates a culture with no moral foundation, a culture that undermines certain mental processes and social relations that make human life interactive. Technology is a friend but, it can also be

This rhetorical attribution to design, challenges interesting areas of debate regarding the negation between design and the world. Design is seen as ..

The world of technology is an ever growing field in which thousands of people work together to advance the human race and share their knowledge in order to inform people across the globe. It is vital that innovators communicate with the public in order for their ideas to gain popularity and so the audience is aware of all aspects of the technology, good and bad. Without the appropriate communicative skills, the technology remains underappreciated, underfunded, and unchecked. Jennifer Kahn, a speaker at Ted Talk, gave a speech and attempted to use these methods in order to clearly convey to her audience her message about gene drives while keeping the audience engaged in her topic. Kahn employed Aristotle’s artistic proof by putting to use ethos,

In the world that we live, what we know, how we perceive and how we act are due the symbols created by us and the ones we encounter in the world. When we watch movies, talk to friends and relatives, read billboards with advertisements and buses, when we listen to a political leader addressing people or when we choose furniture for our houses or place of work, we engage ourselves in thinking about symbols, how this symbols work and their impact on us. We prefer to communicate in a way basing it on our discovery .The process is called rhetoric criticism .This essay will describe how to use rhetoric criticism to analyze symbols.

The chair utilizes the space and structure well and also is developed from a traditional idea into an innovative modern design for a chair. This chair was famous for its new use of materials, in the original design, the frame was made out of chrome steel and the upholstery was covered with white kidskin and filled with cotton burlap and horsehair (Meadmore, 1997). This chair is still in production for over eight decades.

Tristan Harris’s How Technology Hijacks People’s Minds- from a Magician and Google’s Design Ethicist published on May 18th, 2016 shows how specific rhetorical techniques develop purpose. Harris graduated from Stanford University in 2006 with a Bachelor of Science, a Master of Science, and Bachelor of Computer Science. “Harris focused on Human Computer Interaction, while dabbling in behavioral economics, social psychology, behavior change and habit formation “ (website 1) “Working for google, he studied how technology influences a billion users’ attention, well-being and behavior.” (Website 1) But has since moved on to work for Time Well Spent. “ I’m an expert on how technology hijacks our psychological vulnerabilities. That’s why I spent the last three years as a design ethicist at Google caring about how to design things in a way that defends a billion people’s minds from getting hijacked”(Harris, Pg. 1) Harris tells the readers about his extensive research to create credibility with the audience.