Visual Cultures Essay

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Milano 2010 Table of Contents: Friends Friends is an American sitcom created by David Crane and Marta Kauffman and produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television. In 1993 David Crane and Marta Kauffman initially named friends as Insomnia Café. They presented the project to Bright, and together they purposed it to NBC, which is a commercial TV broadcaster, this means that this broadcaster is financed by advertisers. Regarding the society issue, Friends satisfy the need for pluralism, more precisely, it can be watched by different publics (different ages, tastes, ethnics, genres, etc.) In 1994, after many changes and updates the sitcom was finally named Friends and aired on…show more content…
They live together, share their problems, happiness, successes and failures. Friends was a great success and this created a strong relation between the broadcaster and the viewers, which in a certain way pressured the broadcaster to want to continue broadcasting Friends and even offered a superior amount of money than the revenue from advertising. This strong link allowed the production of two new seasons, in which the last one had the highest price in television history for a 30-minute series. Historical, social, cultural, political environment of Friends Historical environment With the early system modifications many sitcoms and telefilms series started to be produced in Hollywood. Friends is one of these examples. Friends portrays the 90s period of the United States in which there were no serious problems. In this comedy we can see the daily life of the characters and there’s no focus on the historical environment. Social environment Friends changed sitcoms’ rules. Particularly, it changed the narrative environment in a sitcom, changing the main object, the family, to a friends' group. During all series friends have a strong impact in each other’s lives, the characters don’t live with their families, but with each other, and in some situations the friends become lovers. They spend the thanks giving holiday together, without their families, which started to become common in
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