Visual Essay Analyzing and Interpreting of Ralph Lauren Romance a Love Story, A Fragance Ad

Perfume advertisements, both in magazines and in television, involve selling more than just the scent. It taps into the human psyche and tries to sell the perfume by linking the brand with desirable ideas such as femininity, masculinity, love, passion, etc. Perfume advertisement usually tries to appeal to the other senses. It usually tries to sell sex by advertising with a beautiful and sexy model or a celebrity in a desirable location. Advertisers employ attractive people and use sex to grab attention and stimulate desire. Perfume advertisements evoke fantasy and offer a life

Advertisements have become a huge part of society in the modernized world of today. Around the world, many people can see all of the various advertisements not only on TVs and newspapers but also on billboards, buses, and walls of buildings. Advertising is an influential part of life and we can easily realize that it has useful purposes for public and private manufacturers and companies throughout the world. Advertisements can either give consumers a great amount of knowledge about the products or just convince them to buy and want the products. Advertisements also help sell the products which keep the economy growing, but people should also be aware of how much they spend because they may not actually need every product that they see that they want to purchase. In the Daisy by Marc Jacobs’s perfume advertisement, the artist uses many different techniques to emphasize the advertisement. Some of the different techniques that the artist uses are color, symbolism, and composition.

Calvin Klein understands the fact that men will buy a cologne that will, not only make them smell “hot”, but make them feel like it too. They employ a windowed effect with this poster, by providing the image of a future that can only be achieved by using this product. By utilizing this ad, men will automatically associate the experience of using this

Unfortunately, such a quality is present in many young girls of this generation as they may not receive any attention from individuals in their lives, which leaves them to be fascinated by people, even strangers, who give them such desired attention. Arnold Friend also gets Connie to notice him through his flamboyant gold convertible and his mysterious yet stylish physical appearance. However, with a closer look, Connie realizes that Arnold Friend’s flashy car is just a “convertible jalopy painted gold”, his shabby black hair is likely a wig, his tall stature likely simulated by stilts or heels, and his fashionable clothing articles unlikely his as nothing fitted him properly. Nevertheless, this attribute from the piece demonstrates how not everything is as it seems from its first glance. Such a literary text also highlights how beauty impacts an individual’s impression and actions as Connie notices Arnold Friend’s “beauty”, at first, and Connie’s youthful beauty compels Arnold Friend to want to pursue

One of the most important components in the movie is aesthetic. The reason is aesthetic that can create atmosphere and mood. Especially, one of the most famous Hong Kong director Wong Kar Wai, who direct In the mood for Love (2000) put many elements in Aesthetic such as mise en scene, sounds, editing and the cinematography. Aesthetic is an essential factor to construct a character, and create mood. Especially Wong Kar Wai has unique aesthetic to elicit emotion. “” Those components can bring audiences into the movie. In this essay, I will argue that the subject of heartrending but romantic narrative has been depicted through the four components which are mise en scene, cinematography, editing and sound. This will be done by analyzing every scene, followed by analyzing each element of the film aesthetic.

Many great fashion designers have entered the market of fragrance (Chanel, Lanvin, Givenchy, Yves Saint‐Laurent, Balenciaga …). After that, the speakers of the cosmetic market launched their own perfumes (Yves Saint Laurent, Estee Lauder) and finally, the family brands made their entry on the market (L’Oreal, Procter & Gamble, Unilever…). These

In the Daisy by Marc Jacobs perfume advertisement the director, Sofia Coppola strives to capture the ideals of youth, innocence, and girliness, but also sophistication and intimacy. The models’ clothing and makeup, as well as posture, is very telling of this concept throughout the thirty-second advertisement. The four adolescents skip and play through the meadow in short, white, peasant style nightgown dresses, which immediately project the image of youth, innocence, and girliness to anyone watching. Their makeup is minimal and natural looking with a fresh-faced appearance, which indicates the young age that they are

A 1992 commercial for Yves Saint Laurent’s Opium fragrance, directed by David Lynch, takes the pleasurable sensual experience of perfume to faraway places via mythologized drug analogy and orientalist fantasy. The commercial follows a female model’s ritualistic use of Opium perfume. She walks upstairs in an elegant modern home, passes a grand piano, sits on a divan, and undoes the top of a bottle of Opium. Her eyes close, her deep breaths rise over the soundtrack, and it is clear that the fragrance has intoxicated her as if it were literally the substance of its namesake. By the logic of Roland Barthes’ semiotic theories and his book Mythologies, this perfume ad’s signifiers of drug use and the East create an environment of sensual exoticism that glazes over the more complex realities of such signified

Amongst all of these advertisements, a natural link is developed between the visual representation and the product/idea being sold. In the first ad, a masculine link of control and success was created between the picture and job, targeted for both elder men and women. For man, their natural state of superiority would increase if he took this job. For the woman, her natural lower class state would move up to that of manís. The perfume ad, on the other hand, is attracting female customers only. The feminine feelings of happiness, peace, beauty and truth are linked through objects from nature, such as the sky and clouds; and these feelings are stereotypically viewed as feminine. The third ad selling a vacation trip is directed mainly toward college students. The presentation of freedom, adventure and relaxation grab studentsí attention, especially for those who really need to get away from school stress. The ad targets all sorts of students, those ìmasculineî ones who are seeking adventure and those

Since similar standards for beauty have been created by advertisements have been around for so long, women do not know they have been manipulated and now accept them as true. Because of this, this advertisement’s portrayal of a “beautiful” woman is an effective strategy to convince women to buy the Be Delicious perfume.

An array of young models, each idealized and every one showing themselves off in a beautiful, yet sexual stance. The focus on flowing dark hair and thin bodies draped with trendy clothes that in some cases leave a lot of skin to be seen and admired. The idea of perfection personified through facial expressions of self-confidence and uncompromising appearances in each image. These are just a few ways in which Calvin Klein’s ad campaign tries to attract costumers. Attempting to convince the public that Calvin Klein clothing will look as impressive on anyone and will have people staring in envy like many do at the ads is the technique being used in this ad campaign along with many other aspects such as the setting, the outfits, and the

The man is fully clothed in a suit, which represents power and formality. It is extremely suggestive as it looks like he came to this position without the woman’s knowledge or consent since her sunglasses are pushed up for her to see. He is in a dominating position where she has to look up at him and the man’s face isn’t shown in the ad, which shows that he is confident. The ad is suggesting that if you have Sky Vodka, you can look glamourous and wealthy as well. The men are always given more power and a higher status than the women (Appendix A). The second image reveals how femininity is portrayed. In the ad for Dolce and Gabbana’s Monico Lipstick, notice the lightness of the woman’s hand touching her face, the touching of one’s face, especially the finger-to-mouth pose is reminiscent of a child. She is also dressed seductively with a come-hither look on her face that is bold and suggestive (Appendix A).

When one looks at an image from Calvin Klein, Victoria's Secret, or Versace, the first appeal comes from beautiful models. These individuals are normally jumping, laughing and representing every idealistic way of life by manifesting the idea of a blind promise. Unfortunately, these images are not only created with the intent of being manipulative, but also to resemble the present history involving societal roles. At the moment, Ads are able to capture the political ideologies or the social influences in order to represent the position of modern times. On the other hand, the Versace brand recently released a new campaign on Fall clothes bringing to light a different topic. At a quick glance, the Versace Advertisement depicts the everyday family of four. However, through John Berger’s Ways of Seeing, the picture represents the hegemonic portrayal of male dominance, the suppressive forces of society on women, and the influence publicity has on the surveyed. Through this lens, one can understand the social relations and expectations publicity creates for individuals.

In order to capture our attention, the company first creates an appealing visual to draw us in. In the Revlon advertisement, the face of an attractive Argentinian male dominates the page. He holds a seductive pose, staring directly at the viewer while simultaneously winking; this creates a feeling of intimacy with the viewer. A white woman’s hands are then carefully placed in his hair and his mouth; she is playfully touching him while he gently bites her finger. The use of a white female and Argentinian male conveys the idea that women find men of “color” more attractive and masculine. The woman is hidden in the image, consumed by a black background. This gives us the freedom to imagine her as anyone, including ourselves. If we buy this product and use it, we will attract the attention of men and be more flirtatious. Her nails are then strategically painted a bright pastel green and she is wearing an enormous flashy ring to highlight the nail polish as well as bring

Society’s perception of love changes constantly. As a result, poems of different time periods have different perceptions of love and beauty. Ben Jonson’s “A Vision of Beauty” and Samuel Daniel’s “But love whilst that thou mayst be loved again” reflect the importance of physical beauty in love during the Renaissance Era. In the Victorian Period, Wilfrid Scawen Blunt’s “I See You Juliet” and Robert Browning’s “A Face” continue to reflect society’s fascination with female beauty in both a positive and negative way. In the Modern Period, a shift occurs in both marriage and love with a greater emphasis on true love and inner beauty. William Butler Yeats’ “When You Are Old” and Edna St. Vincent Millay’s “Only Until This Cigarette Is Ended” show