Visual Information Processing Paper

The human brain is capable of perceiving and interpreting information or stimuli received through the sense organs (i.e., eyes, ears, nose, mouth, and skin) (Weiten, 1998). This ability to perceive and interpret stimulus allows the human being to make meaningful sense of the world and environment around them. However, even as the human being is able to perceive and interpret stimuli information through all sense organs, stimuli is most often or primarily interpreted using the visual (eyes) and auditory (ears) sense organs (Anderson, 2009). However, for the purpose of this paper, the visual information process will be examined.

Gibson’s and Gregory’s theories of perception both suggest that eye-retina is important for perception. The both believe that without eye-retina, a person will not be able to see. This is a common view of both of the theories of perception. The idea is supported by the case of SB. SB was a man who had been blind from birth due to cataracts. When he was 52, he had an operation which restored his sight and hence he could see. Thus, this case has shown the importance of eye-retina for things to be perceived. And therefore, supports both of theories of perception which eye-retina is essential for perception.

I chose to analyze the case study, Tug Of War that was written by Yossi Sheffi and is found in the Harvard Business Review.

Explain the visual process, including the stimulus input, the structure of the eye, and the transduction of light energy.

After being shown a picture of an elephant they eye will take the light that is reflected from the object and it will enter the eye through the pupil. Then the light will be focused by the cornea and the lens to form a sharp image of the elephant in the retina. The retina is the network of neurons that cover the back of the eye and contains the visual receptors for a person vision. The visual receptors are made up of cones and rods that contain light sensitive chemicals called visual pigments. Visual pigments reacht to light and cause a triggered electrical signals to occur. These electrical signals will then flow through a network of neurons and this network of neurons is what makes up a persons retina. After the flow through the network of neurons occurs the electrical signals will emerge from the back of the eye in the area

Focusing an image clearly onto the retina is the initial step in the process of vision, but although a sharp image on the retina is essential for clear vision, a person does not see the picture on the retina. Vision occurs not in the retina, but in the brain. Before the brain can create vision, the light on the retina must activate the visual receptors in the retina by a two-element

This is the reflexive process which brings the outside world in. For example, if there is a piece of paper with a pattern on it, which included a dotted pattern and dashed lines in the form of an oval. In this step, you see things for exactly what they are without interpretation, they are just dots and segmented lines. There is no preconceived notion of what this means. With our blind spot, in the bottom up processing, there is also an area that is missing. So, there seems to be a piece missing from our picture “puzzle” we are receiving from the light

This is an anti-smoking advertisement geared towards parents of young children. The advertisement is overall plain and simple; it gets straight to the point when you look at it and utilizes a dark theme. This anti-smoking advertisement is trying to evoke a sense of “parental guilt” into parents who smoke. The way the advertisement is able to do this is through the use of an optical illusion, use of text and the use of negative space.

There is perfect correspondence between the retinal image and the cellular encoding in V1 (striate cortex), which is completed in terms of contrast and orientation. From there, information from the retinal image is sent forward to distinct regions of the occipital lobe for more complex encoding, called extra striate cortex, including V2 (discrimination, orientation, and color), V4 (shape), and V5 (motion) “(Stevens PH.D., livestong.com)

Fig. __ Feed-forward projections from the eyes to the brain and topographic mapping. In each eye the visual field on the left and right of the fovea (the cut goes right through the fovea!) projects to different cortical hemispheres: the ipsilateral retina projects to the ipsilateral visual cortex, and the contralateral retina crosses the contralateral cortex (hemifield crossing in the optic chiasma). The first synapse of the retinal ganglion cells is in the lateral geniculate nucleus (LGN), but information from the left (L) and right (R) eye remains strictly separated. The LGN consists of six layers, layers 1 and 2 are primarily occupied by the magnocellular pathway, and 3–6 by the parvocellular. Information from both eyes comes first together

Vision is the most important sensory compared to other sensory modality therefore there is a wide range of research carried out on vision. Visual attention is defined as a term that portrays how individuals are able to change their view while attending to an image that is of a normal perspective due to the neurones in the cortex (Carasco, 2011). It is often described as a focal point which is situated with different locations in the region of space (Wright, 1998). Visual search requires detecting a specific target as quickly as possible. For example, trying to find your car in a large car park. By focusing our attention to the specific environment it improves our visual search of the target (Keane et al., 2015). The speed of a visual search

The optic nerve reaches from behind the eyes to the occipital lobe where this visual information can finally be interpreted into what we know as ‘seeing something’. It is at this point that it is useful as this is when colours can be perceived (Breedlove, 2010).

Our eyes are vital organs because they help us visualize our surroundings. But are our eyes perfect in seeing what’s right in front of us? Sadly I learned in our evolution, nature messed up at one point and gave us blind spots in our eyes. This project shows why we have these blind spots, how to discover them, and how big they are. I researched on how our eyes see things; why when one eye is closed, the other eye sometimes can’t see what’s in front of it. I also found during my research a formula that is used to estimate the size of a human eye’s blind spot. I performed an experiment using Blind Spot Test card I made to verify the existence of blind spots in my eyes. I also collected data

Normal vision occurs by a coordinated synthesis of the retinal images into a single brain image. If, however, one of the eyes does not transmit a coordinated or useful image the brain may choose to ignore this image when conducting its synthesis. The region of the