Visual Media Logo

Often pictures can convey a stronger and more appealing message than a speech. With this in mind, the Centers for Disease Control advertising campaign promoted the importance of getting flu shots effectively through their visual media advertisements. Visual media can be evaluated through many factors. For instance, this type of media uses certain techniques to appeal to their audience: association, bandwagon, universal appeal, and flattery. The Centers for Disease Control's flue vaccine advertising campaign uses many appealing persuasive techniques to convey that getting vaccinated is beneficial.

Visual arguments can be very useful in terms of passing a message along to the public. Common examples of an advertisement would be seen on TV ads, possibly a poster, billboard, and commercials. An ad that caught my eye is a powerful image portraying verbal abuse. It shows a man screaming at a woman with a fist coming out of the man's mouth and punching the woman in the face. It basically relays the message of how verbal abuse is just as bad or hurtful as physical violence and abuse. This ad also attempts to target the emotion of the viewers. Her facial expression is key in this ad. There are no textual elements but the picture is strong enough to the point that texts is no longer needed. The ad does not put us in the situation but it shows us how verbal abuse can be extremely hurtful. Collingwood argues that other sentient beings are able to engage with art and get a sense of the ‘total imaginative experience’ that prompted it. Collingwood mentions that “There is a particular process of recognition that happens which, if the art has succeeded in communicating on more than a purely idiosyncratic level, leads to enhanced self-knowledge, and by extension an enhanced collective self-knowledge. Given the fundamental formulation of the artistic process, and especially given the unavoidable loss of intensity of feeling even for the artist, then clearly the engagement of the fellow sentient being is not one of the equivalence with that of the artist, but an imaginative engagement based on the stimulus to hand, be it poem, sound of tactile art.” (Swale.

III. Purpose and stance; Here’s where we “read” the ad and describe it – visual rhetoric

The author, Susanna Kaysen, uses many modes to effectively communicate a message to the audience. By using imagery, expository writing, and argumentative writing, the author is able to direct

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

The multimodal text our group chose was a Pop Tart box. The box color is a deep blue that catches anyone's attention. The combinations of pictures and text make it a great example of rhetoric. Their main audience is people who are grocery shopping. The Pop Tart company is trying to entice people to buy their product. They clearly used several examples of ethos, pathos, and logos.

Rhetorical devices are elements embedded in a piece of work that allow the viewer to fully interpret and engage with the content presented. Rhetorical elements can be used universally through various mediums. In this essay I will be analyzing a photograph, specifically addressing the images logos, pathos, and Telos. The photograph frames your not so typical geriatric couple complete with skateboards and their flying birds. The caption of the photo is “This couple sticking it to the man”. This ironic photo packs a strong central message of living young wild and free. The unknown photographer develops the central message through the use of rhetorical deceives.

Visual Rhetorical Theory allows for readers to view a text in a specific light. Symbols, images, colors, fonts, etc. all can play into the overall meaning of a text. Visual Rhetorical Rhetoric as theory allows the reader to analyze visual artifacts to produce a certain meaning that can be different to each individual. The theory can draw to attention otherization of people groups, how consumer culture in America can change poverty around the world, how southern culture can produce obesity and set bad morals for children, and create a call-to- action for the people. All of these examples listed are from a campaign commercial from Compassion International that was produced in 2008. Compassion is an organization that mainly revolves around showing

What are some ways you could persuade your reader to your opinion? One way is by using logos, pathos, and ethos. What are logos, pathos, and ethos? Those three terms are modes of persuasion used to convince your audience. In the essay Distracted: The Erosion of Attention and The Coming Dark Age by Maggie Jackson.

In the modern world, we have few similarities to our ancestors. However, there are a few aspects of our culture that have lasted through the centuries. One of the most prominent is our constant use of symbols and pictures to convey complicated messages. One of the reasons for this is the fact that pictures can touch our emotions in a way that few things can. This interaction with emotion is especially useful in arguments. The picture taken to protest fracking used this knowledge to strengthen their argument that fracking for oil is harmful because of contamination the process leaves behind.

several reasons including the use of ethos, pathos, and logos to persuade the audience and gain

“As the saying goes, “a picture is worth a thousand words,” then using image cleverly could equal to delivering a lengthy essay.” (Ly-Le, article) Before I explain all the techniques that Greg has used in this picture let me explain why he choose to deliver his message through a picture with a caption. Well the part which I choose there is extracted from the article of a writer called Tuong-Minh Ly-Le. Greg choose the visual rhetoric to share his message with the world simply because it would be simpler to do it this way then to write a 1000-word essay explaining it. Also this way is better because the audience will have different opinions on what message he was trying to send them and can affect the crowd in different ways. So the message that I got from his picture may not be the same message that other members of the audience got and this is why visual rhetoric is such a powerful

Authors of multimodal information use all modes of communication rhetorically to persuade their audience. Whether it's the rhetorical use of words, pictures, sounds, or videos they can achieve their desired appeals of logos, pathos, and ethos to influence their reader. Since the web creates an interactive environment for the audience the author has to manipulate

When giving an argument you would normally use words, but in some cases words cannot convey what you may feel. So an image could be better suited. Through images you can still argue ideas and persuade an audience as though you had used words. In Joe Haller’s cartoon it describes the current situation the globe has with energy and the effect it may have on individuals. The cartoon is viewed from left to right; it starts with an image of a nuclear power plant exploding!