Visual Merchandising in Retail

To encourage customers to purchase their products or items and spend more time shopping, retailers utilize numerous strategies. A couple of this technique may be promotions or sales. Another useful tactic to draw customers attention base on the retailers merchandising philosophy. Such strategies are recognizable the minute the customer or potential customer enters the store. Merchandising philosophy may include store design and atmosphere, product layout, price position, the line of trade, location, parking and customer service. It is fundamental for a store to have an eye-catching scheme to attract its customers. Nordstrom, as well as Neiman Marcus, are two gigantic departments stores

To get even more sales if you kick in so much of each sale towards your child’s school, church etc it will make people want to buy yours over other peoples because you support local causes and if they buy from you so do they.

adopted by various companies to influence the masses towards their products at large is part of their marketing strategy . Offering discounts and

The first tactic that comes to mind is sale papers. Sale papers are everywhere: at the store when you first walk in, when you’re leaving the store and lastly even in your mailbox. Sale papers to supermarkets and their managers is the first way that they get consumers to think about and even enter the store. When looking at a sale papers there are many things to notice that are to grab your attention and get you into the store buying items. The first is which words are bigger than others, which colors are used, and lastly how big the picture of the item

Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that I have for Wal-Mart. Wal-Mart has continually been a leader in the retail industry, and it all starts with the layout of the store.

Details such as “monstrous length,” “labyrinth of windshields,” “many layers of glass,” and “green leather conservatory” emphasize the elaborate, ostentatious, showiness of the car.

Automobiles symbolize the good and bad, people often look at the make of the car.

As the price of the products is comparatively low, that will increase the purchasing power of the customer and they will buy in larger quantity and thus the company gains the profit. (Soni, P. (2016))

People don’t realize how much effort stores put into designing their store layout. They use different techniques like some having a small store so they can stock put more product on their shelves, to make the store look fuller. Another is making the signs look bigger because of the small space. Bigger stores group products for different occasions, so the customer buy what you want and leave faster. These styles may change, and some may stay the same depending on the costumer's needs. But one thing will stay the same, how can we get people in our store? And how can we make them buy our

Retailers employ promotional markdowns to promote merchandise, as a result, increase sales, demand on the products and

Visual merchandising is the art of presentation, which put the merchandise in focus. It educates the customer and create desire to buy and the store presentation should be appealing and attractive to the customers. In Tappoo’s their presentation of store and layout matters. The objective of a store sale promotion plan and layout should be comfortable and spacious to move around for the customers. In Tappoo’s a team involved- the senior management, architects, merchandising mangers, buyers, the visual merchandising director, industrial-designers, and staff is needed to accomplish the end result for the display. I had discussion with store supervisor Deepak Rayman at Tappoo’s and told me the information how they work as stated

It didn't show the car being driven or going on long trips. Mainly because in order to get extra gas mileage the engine was under powered and it accelerated slowly. It was not an appealing market item.

The most noticeable part of the store is the store entrance. People tend to flock to the store entrance the quickest and will not stop to read any advertisements, signs, or displays in the windows. The best way to take advantage of customer traffic at the store entrance is to have

Visual Merchandisers have many employment options available in many different sectors. I believe that displays are all encompassing. It is the little details that culminate a theme or feel that makes customers want to shop at a particular store and have a certain type of experience. It is about making an environment inviting, whether that environment is a store, a party, a home, etc. I strongly believe that there is so much inspiration in the world that can be used to create compelling store displays that provoke consumers to shop and help maximize a store’s profit. This is an interesting field where not only artistic skills are necessary, but also the ability to merchandise the sales floor and make every visual aspect of a store

Marketers have come to identify that advertising alone is not always enough to move their products into the hands of consumers. Sales promotion is used to ensure that customers are aware of the products that organizations offer. Sales promotional activities were originally intended as short term incentive aimed at producing immediate consumer buying responses. Consumer promotions are short-term incentives targeted directly at consumers and they include: buy-one-get-one-free, price discount, event sponsorship, coupons,