Visual Persuasion

Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

One of the rhetorical appeals, logos, is quite obvious, and the statistic in picture shows the appeal. The excerpt "92,000 documents revealed” is an example of logos. Another appeal applied in the pictures is ethos. This appeal was present because a reputable brand/service has sponsored or approved the message for each the pro and con. The brands include WikiLeaks and the US government respectively. The most prominent of the three appeals is pathos. An example of this is the faces of the people in the propaganda pictures; the pictures often show the other side having terrifying faces and portray them as vicious or aggressive. The most plentiful of the appeals is pathos, with is shown the use of diction and feeling-provoking pictures; this application of pathos impacts the pictures because pathos, widely regarded as the most powerful of the three appeals, is excellent at conveying a message and convey the purpose to the

Rhetorical devices are elements embedded in a piece of work that allow the viewer to fully interpret and engage with the content presented. Rhetorical elements can be used universally through various mediums. In this essay I will be analyzing a photograph, specifically addressing the images logos, pathos, and Telos. The photograph frames your not so typical geriatric couple complete with skateboards and their flying birds. The caption of the photo is “This couple sticking it to the man”. This ironic photo packs a strong central message of living young wild and free. The unknown photographer develops the central message through the use of rhetorical deceives.

Originating in the 19th century, political cartoons are created and drawn as a means to deliver a message. Whether it be about politics, events or social concerns, the artist is able to express themselves creatively. The cartoons are not only meant to express the view of the creator, but are also open to interpretation. Most political cartoons have a biased point of view and uses rhetoric to persuade its audience.

They use their artistic skills as an aid to convey messages to people of all ages. Political cartoons appear all over the internet and social media. The cartoonists usually distort several of the characters’ physical features in order to emphasize a belief or criticize an idea in the society. A recent political cartoon depicts Donald Trump with a long nose. The cartoonist tried to influence the viewers into believing that Donald Trump is a liar, and he does not fit to be president. It might seem that the cartoonist drew the cartoon just to make the viewers laugh, but his goal was actually to present the reasons why US citizens should not vote for Trump. This drawing might not immediately cause the viewers to alter their attitude towards Trump, but the drawing will appear in the viewer's’ mind whenever the presidential election is mentioned. Sometimes, the cartoon might even influence the viewer to vote for Clinton instead of Donald Trump. The more entertaining a cartoon appear, the faster the picture will spread throughout social media and the internet. This will allow the cartoonist to spread his ideas to a greater amount of

Visual Rhetorical Theory allows for readers to view a text in a specific light. Symbols, images, colors, fonts, etc. all can play into the overall meaning of a text. Visual Rhetorical Rhetoric as theory allows the reader to analyze visual artifacts to produce a certain meaning that can be different to each individual. The theory can draw to attention otherization of people groups, how consumer culture in America can change poverty around the world, how southern culture can produce obesity and set bad morals for children, and create a call-to- action for the people. All of these examples listed are from a campaign commercial from Compassion International that was produced in 2008. Compassion is an organization that mainly revolves around showing

Images are all around us. Images are timeless and they can tell stories of times that have been long forgotten. When a graphic element is used in a persuasive essay, it takes the paper from being simply words that form a person’s thoughts, to a paper that has true emotions; it is something that makes an argument stronger. Images can be used to elevate what the writer is trying to convey to their reader, with the hopes of grabbing the reader’s attention and pushing them to have a deeper connection to the issue that the paper is about. Furthermore, graphic images can pull emotion out of the reader so that the reader feels closer to the subject. However, graphic images are not only pictures of people or places, in some cases, especially in academic

Modes of persuasion are rhetorical appeals used in writing to persuade an audience (Worthington 58). The rhetoric appeals are divided into three categories; ethos, pathos and logos. Writers and speakers alike must have the ability to use the three appeals within a text to persuade a particular audience. Ethos refers to the author’s or writer’s credibility. The writer or the author has to establish his or her credibility for the audience to consider his or her views. Pathos is appealing through the audience’s emotions. As an author or speaker, it is important to create a certain sense of curiosity and imagination in the audience’s minds in order to have them identify with the speech’s or text sentiments. Logos is the most important of the three

I know that, sometimes, instead of verbally telling my friend I hope she feels better (due to whatever reason) I text her a photo of a cat in a sweater. This image directly influences her mood in a way that my words may not have. I’m fascinated with the idea of the “non-linear, inconsistent, and unpredictable” ways images are distributed “within and across multiple networks.” The only control a human has over an image is its creation (if it is a graphic) and the very first place it is posted. This does not account for how individual humans will encounter the image, just its production and composition. Furthermore, the person creating the image will lose control over who views the image (the intended and unintended audiences). This is what leads to the transformation and possible satirization or an inversion of intent (protest versus call-to-action). This form of distribution and interpretation reminds me of how literature is void of authorial intent once it enters the public domain, depending on who encounters the text. Gries states this phenomena well when she writes that rhetoric “generates a multiplicity of consequences.” I think for this reason, it is incredibly hard to pinpoint the basic implications and methodology of visual rhetoric, as supported by the fact that Gries book, while engaging and interesting, is over 600 pages

From memes to college football posters, visual rhetoric surrounds human kind constantly edging them towards their beliefs. This is achieved through numerous methods, such as: commercials, advertisements, television shows, and even political cartoons. While everyday television is a huge arena for visual rhetoric, the “Mecca” of advertisement would arguably be the commercials during the Super Bowl. Airing in 2015, Budweiser launched their commercial titled “#BestBuds,” which tells a story of a farmer, his horse, and his curious lost feline friend. This pathos-filled commercial contains all of the necessary aspects of visual rhetoric to effectively sway the audience to believe that Budweiser is a traditional alcoholic beverage only to be shared

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

Often advertisements with avoided or heavy messages like to use startling images to draw in a reader's attention and force them to acknowledge the subject. Opon a brief glance the first thing a reader sees is a big gun with a megaphone head attached to one side. The somewhat frightening and very conflicting image has no apparent meaning or point until you see three words in small letters: “Words kill wars.”

It’s pretty clear that art is one and major part of our life because we experience it in our daily basis. Art is related to who we are somehow and sometimes words fails to express how art and our lives are interdependent to each other. I have seen some art galleries a little while ago but now that I have learned all these things I have completely different point of view towards every single art. I believe that Art is something that captures the eye. Whether the artist is trying to communicate an emotion, an idea or something else, the most important thing is how well the audience receives it. However, art can also be shocking, something new. If a creative piece by an artist can spark the

Hello and good morning to you all. It is an honor to be here with you this morning. I would like to thank the Trade association of the Advertising Industry for inviting me today. I am very exited to tell you a few things of the advertising industry. The speech I have prepared for you today, I have called “The Secrets of Persuasion - Breaking through the Clutter.” I hope you will enjoy my speech, learn a couple of important things and that you will find it useful.