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Visual Political Knowledge: A Different Road To Competence

Decent Essays

“Knowledge is Power,” a succinct, yet accurate characterization that seems to transcend both time and innovation. Though, our ability to perceive and measure knowledge, particularly political knowledge, may not be as robust. Visual media, logically categorized as any form of media driven or supported by picture or video, has developed rapidly in relation to human development. The verbal or written word has been, and continues to be, the primary medium for exchanging information. Consequently, academia places a large emphasis on verbal/written communication. This propensity to limit academic interaction to verbal/written exchanges could skew measures of political knowledge, particularly in poor and marginalized clusters of the population (Prior, …show more content…

Like other resources, most research indicates that knowledge appears to be inequitably distributed throughout the population, falling along, but not limited to, the trends in the distribution of both wealth and power. To clarify, it has been observed that racial minorities, women, and the socioeconomically disadvantaged have an inferior political knowledge when compared to their respectively dominant counterparts (Galston and William 2001). While it is impossible to describe the methods used in every study of political knowledge, it is reasonable to assume that the most surveys used to collect such data were likely devoid of visual cues. In his work Visual Political Knowledge: A Different Road to Competence? Markus Prior asserts that the observed disparity in political knowledge among class, race, and education may be exacerbated by the inclusion/exclusion of certain stimuli. Prior states that women, older citizens, the poor, and the less educated are more likely to rely on visuals for recalling and retaining certain information. By extension, Prior asserts that the same groups are “more likely to perform well on a survey of political knowledge if the question[s]…. [are] paired with a visual.” This study was conducted using three groups, each receiving questions with identical answers but varying

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