Visual Rhetoric Analysis: A Picture Is Worth A Thousand Words

The report – “Who Are We Scaring With High Fear Road Safety Advertising Campaigns?” addresses the effectiveness of fear-based anti-drunk driving advertisements. According to researchers Lucie Ozanne, Jati Santiono and Richard Tay, fear-based ads related to anti-drunk driving campaigns were only effect with certain sections of New Zealand’s population. The researchers wrote: “The campaign is aimed at changing attitudes towards dangerous driving by focusing on the dramatic consequences of such behavior and uses a strong appeal to the emotion of fear to achieve the objectives of the campaign.”

“An awful lot of people come to college with this strange idea that there's no longer segregation in America's schools, that our schools are basically equal; neither of these things is true.”- Jonathan Kozol. The author of the script “Eye of the Beholder”, Rod Serling, puts his point out there about how segregation is going on all around us and it will never stop. The audience he is trying to portray his message to is everyone. He wants to make them aware of the segregation that is still going on today. Through the use of diction and experience, the author uses pathos, logos, and ethos to show that segregation still goes on today and that beauty is in the eye of the beholder.

The reason we chose this topic is to get this message out to everyone that drinking and driving is very dangerous and can lead to worse things such as death or prison time. We want this to be able to impact the

Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present

The thought of alcohol being involved in fatal crashes brings about an emotional response. Recently, there has been a movement based on emotion rather than logic to change a certain drinking and driving law. This involves lowering the Blood Alcohol Content (BAC) from 0.10% to 0.08% nationwide. However, this attention is misdirected. By looking at my personal experiences, statistics, and current laws, it is clear that there is no need for lowering the BAC.

In the instance of drunk driving, the actions of the drunk driver are related to the safety of the drivers within their proximity and therefore affects not only the driver but others as well. Our previous moral experiences allow us to determine what the intentions of the drunk driver might be. Some drivers may choose to drive under the influence of alcohol because they have had an emergency that requires them to be at a certain place and they do not have the means to reach to their destination except for driving themselves. In this case, the context becomes complicated and intricate. However, if the driver is risking his own and other drivers’ safety, it becomes clear that their intentions are based on nonchalance and disregard for others.

According to National Highway Traffic Safety Administration, almost 29 people in the United States die every day due to drunk driving, that’s almost 10,600 lives per year. 10,600 lives that can be saved by making the responsible decision to find another way home or stay where you are. Budweiser, like many other companies, decided to try and help these statistics go down while simultaneously promoting their business. Although one would think that Budweiser is just trying to sell their product, I argue that Budweiser is effectively portraying their message to not drink and drive through their use of ethos and pathos.

This experimental study is being done to better understand the effectiveness of anti-drinking and driving advertisements on university-aged students. “Motor vehicle crashes are the leading cause of death among 16 to 25 year olds, and alcohol and/or drugs are a factor in 55% of those crashes” (Madd, 2013). Increasing the effectiveness of anti-drinking and driving advertisements could be a solution to this critically high mortality rate in young people. The main purpose of this study is to better understand the effect of positive and negative anti-drinking and driving advertisements within different settings and different amounts of times.

"The problem with drinking and driving is the mourning after", a very simile quote has such a huge meaning behind it, in my family's case we got off lucky. It was a late night, my father received the phone call, I don't think I've seen that look ever in his eyes the 18 years I've been alive. It was about his brother he had gotten in a very catastrophic accident after making the horrible choice to drink and drive. It seemed like the longest drive to Dallas which is where my uncle was airlifted to go into surgery. We arrived at the hospital and were told he was unconscious so I waited in the waiting room with my cousins to comfort them while my aunt and dad were in the room with my uncle. After sitting in the gloomy waiting room for what seemed life forever I decided to take my cousins home we stopped by to get food. His choice to drink and drive was a very bad one, he was unfit to make such a big choice while not in the correct state of mind he had alcohol in his system and lots of it, he had no right to endanger not only his life but every other person that was around him while he was driving. Statistics show that Texas is the leading state for drunk driving cases and Harris county alone had 362 deaths in 2015 alone, driving under the influence not only has physical damage that can be done there's the emotional side that people have to deal with and what the families go through, drunk driving has more effects than just what just meets the eye. Drunk drivers

This photograph, taken in 1967 in the heart of the Vietnam War Protests, depicts different ideologies about how problems can be solved. In the picture, which narrowly missed winning the Pulitzer Prize, a teen is seen poking carnations into the barrels of guns held by members of the US National Guard. This moment, captured by photographer Bernie Boston symbolizes the flower power movement. Flower power is a phrase that referred to the hippie notion of “make love not war”, and the idea that love and nonviolence, such as the growing of flowers, was a better way to heal the world than continued focus on capitalism and wars. The photograph can be analyzed through the elements of image as defined by ‘The Little Brown Handbook’ on page 86. There

Each year numerous lives are lost due to careless and irrational driving. The disregard for safe driving has been a predicament to the United States of America for years. Many years Police have relied heavily on speed cameras, breathalyzer tests and heavy fines as a deterrent against unlawful drivers. Over the years fatality rates have increased, so the Department of Transportation and Highway Safety has composed a series of safe driving campaigns. On many occasions the Transportation Department informs and advises the public about the importance of responsible driving. They propagate safe driving through the various channels of the media and

There is many types of visual rhetoric. Commonly we see the government use visual rhetoric. Of the examples that were demonstrated in class I think of the people jumping from the World Trade Center on 9-11-2001. Of several reasons why the government probably did not want us to see this was simply based on the respect of the individuals that lost their life. In addition this would make Al-Qaida and other terror organizations want to make more attacks on the United States soil. Do I think this is a violation of my first amendment rights? Not really. With advancements of television broadcast and the internet this type of video can reach the entire world instantly.

Visual Rhetorical Theory allows for readers to view a text in a specific light. Symbols, images, colors, fonts, etc. all can play into the overall meaning of a text. Visual Rhetorical Rhetoric as theory allows the reader to analyze visual artifacts to produce a certain meaning that can be different to each individual. The theory can draw to attention otherization of people groups, how consumer culture in America can change poverty around the world, how southern culture can produce obesity and set bad morals for children, and create a call-to- action for the people. All of these examples listed are from a campaign commercial from Compassion International that was produced in 2008. Compassion is an organization that mainly revolves around showing

Drunk driving is an epidemic that continues to have severe and life threatening consequences for those involved, if we simply take a few steps against drunk driving we can help decrease this epidemic.

A lot of people do not take drinking and driving serious because they take they can make it home safe, but really they either get in wrecks or pulled over before ever making it home. “In 1996 there were 17,126 alcohol-related traffic fatalities, representing 41% of all traffic fatalities that year. In addition, more than 321,000 persons were injured in crashes where police reported the presence of alcohol involvement.¨ ()