Visual rhetoric paper

In 2016, Subaru rolled out an “I’m Sorry” commercials which aims towards the safety and reliability of their vehicles. This paper will cover how recents teen driving statistics might have caused Subaru to roll out this commercial. Subaru’s “I’m Sorry” commercial, shows teens calling their parents after they get in car accidents. The teens phone their fictional parents using a consistent message that they are “sorry.” The parents respond saying it’s okay, your safety is all that matters. Subaru’s clear intent in these commercials is to reach out to worried parents. This paper examines the ethos, logos, and pathos of this commercial. This paper will also explain how teen driving statistics have had an impact on both parents and car companies.

Clearly, the purpose of the advertisement is to sell the new Nissan Leaf. The company’s stance reveals a commitment to saving the environment through technology; they seem to be admitting that global warming is real and that the automobile industry is one of the primary culprits.

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

The video Michelin Commercial 1993 also depicted pathos. Despite, the bad weather and icy roads the baby was still safe and going about his business. This video was done in such a way that it created a feeling of confidence and intrigue in the brand of Michelin tires. The video appealed to my emotion of safety and well-being. As a result of this it increased the power of what the message is saying.

This ad has a lot of meaning and can really make people aware of dangerous driving. The woman shown being punched can transfer into a person hitting their head on the steering wheel or being hit by another car. To make people more aware Ecovia has used real people and paintings to persuade the audience to be safe and be careful. This ad has used many ways to convince the audience it's a better world with safer

Over 17 million cars and trucks are sold around the world every year. Amongst the plethora of car companies aiming to convince shoppers that their car is paramount, marketing teams ought to go the extra mile. By developing a persuading advertisement, companies are more likely to sell their products. On February 6, 2011, Volkswagen aired a Superbowl commercial for the first time in over ten years. This commercial would be one that awakens the inner child of millions. By employing pathos, ethos, and logos rhetoric techniques, Volkswagen is able to appeal to consumers in order to sell their new car.

This photograph, taken in 1967 in the heart of the Vietnam War Protests, depicts different ideologies about how problems can be solved. In the picture, which narrowly missed winning the Pulitzer Prize, a teen is seen poking carnations into the barrels of guns held by members of the US National Guard. This moment, captured by photographer Bernie Boston symbolizes the flower power movement. Flower power is a phrase that referred to the hippie notion of “make love not war”, and the idea that love and nonviolence, such as the growing of flowers, was a better way to heal the world than continued focus on capitalism and wars. The photograph can be analyzed through the elements of image as defined by ‘The Little Brown Handbook’ on page 86. There

The target audience for this commercial is car owners. If you are too young to own a car, an insurance agency advertising car insurance will not interest you. A person who does not own a car might get a kick out of the humor in the commercial but will not bother thinking about the commercial much further.

Nationwide Mutual Insurance Company’s Super Bowl advertisement, “#makesafehappen” released on February 1st, 2015, has received negative attention because of its morbid yet practical depiction of a young boy who has passed away due to a “preventable accident” before experiencing the life in which a teen or young adult would otherwise. The advertisement also uses the death of a young child to appeal to parents; especially the mothers, largely using pathos to raise awareness of deadly accidents which could otherwise be preventable. Logos and ethos, although weak in this advertisement, also raises awareness on preventing avoidable accidents.

A very effective piece of propaganda in that it captures the reader’s attention successfully by placing a picture of a child in the focal point of the advertisement. The child plays a vital role in this piece of propaganda in that it represents a loved one, family member and anything cherished. It shows what could be left behind, if a driver chooses to ignore safe driving. Choosing a sorrowful child’s face, further enhanced the emotions of the reader, as the advertisement would not have the same effect if an adult was shown instead. The advertisement also suggests that the driver has been negligent in his/her duty of care toward their family. This also instigates a number of feelings in the viewers mind about their family, and the result to their loved ones.

People who own cars would likely watch this ad because they may want to change insurance companies or to confirm their decision in getting Nationwide. People who may be thinking about changing their insurance may watch this ad and see a company that really value other peoples’ possessions and work with them. This concept can be very persuasive in attracting people who are looking for a new insurance company. Therefore, if a person is looking for an insurance company that has good service and truly cares, then the Nationwide ‘Baby’ ad would be a good start of them choosing a new insurance company. For people who already are Nationwide customers can be assured that they are a part of a caring company

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?

Don’t we all remember that famous advertisement by a tyre company where a couple enjoying a late night ride on their bike are almost rammed into by a car which takes a wrong turn and they are saved just in time because of the superior tyres? Or the one where a careless guy with a baby in a pram is talking over the mobile phone while he crosses the road and is almost run over a biker but for his good brakes and tyres?And to top it all, the one with the pram swears at the biker instead of apologizing and owning up his fault!

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and