Vitamin Water

When consumers substitution water with an alternative fluid, it has to be approached with extreme caution. Such is the case when the alternative fluid is an energy drink. When water is replaced with an energy drink, the timing of the energy drink intake and the amount of energy drink intake must be clearly understood by the consumer (Attila & Cakir, 2011). The consumer has to be aware that they are depriving and harming the human body in the short term as well as the long term impact to a person’s life with this type of substitution.

Gatorade is a flagship brand of PepsiCo and has a commanding 75% market share of the sports nutrition beverage marketplace globally, being sold into 80 different countries according to the latest PepsiCo annual report published in late 2011. Gatorade's success in branding and product marketing has actually expanded the global market for sports nutrition beverages during the late 1990s and into the 21rst century. Recently however the company has faced many channels including product line extensions of the last decade which failed to deliver strong results (Pollack, 1997) and a more critical analysis of their ingredients as many of their beverages are sold in public schools (Tallon, 2009). Despite these challenges however, Gatorade continues to experience strong market share and growth. The intent of this analysis is to evaluate and provide recommendations for each of the four areas of the marketing mix including product, price, promotion and place or distribution.

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

This case describes the various aspects of carbonated soft drink industry and the focuses on Squirt’s annual advertising and promotion plan in 2001. Squirt is a brand under the Dr Pepper/Seven Up, inc. The brand manager was concerned about the market targeting and product positioning and consulted advertising agency, Foote, Cone & Belding. The case also focuses on the entire industry structure and the marketing techniques used by the various leading companies so the Squirt’s annual advertising and promotion plan can be successful, and proper techniques to be used to target the growing Hispanic community in the markets where Squirt was popular. . The main aspect for the marketing planning for the brand, Squirt, is to focus on

Each sports drink contains 21 grams of sugar are contained in a 12 ounce bottle of Gatorade. With most bottles being 32 ounces, the consumer is actually ingesting 56 grams of sugar. Although this is not healthy, it is less grams of sugar than an average soda per ounce. “In fact, Berkeley researchers say the sugar in sports drinks may be contributing to the child obesity epidemic by increasing their caloric intake”. For consumers that are less active, the added sugar in their diet is not recommended. Weight gain from extra calories has also been found to be a problem for less active consumers. “For people who are not exercising for at least one hour, 5 days per week, water is the best bet for staying hydrated.” Experts suggest sports drink consumption should be monitored by children’s parents. The best source of hydration for children continues to be water (Schaefer). Unless a person is participating in vigorous exercise for a long period of time, water is the best option for

Text shows that nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them (South University Online. 2015). The Campbell Soup Company is expanding into the energy category through the V8 brand with the introduction of V8 V-Fusion + Energy drinks. V-Fusion + Energy are refreshing and energizing beverages made with a blend of vegetable and fruit juices and powered naturally by green tea. This product would be the first of its kind in the market, one of the major advantages of the drink is user get energy without the harsh effects of caffeine. V8 V-Fusion + Energy drinks provide people with a healthier alternative to most energy drinks on the market today. Each single-serving can contains one combined serving of vegetables and fruit (1 serving = 1/4 cup of vegetables and 1/4 cup of fruit), and provides an "excellent source" of B vitamins.

Since it does not contain many calories, in vitalizing and refreshing is very good, and at the same time it acts therapeutically on your body by reducing the turgidity and the digestive system.

Staying hydrated is one of the most important parts of physical activity. In Clinics of Sports Medicine, it explains that “Maintenance of water and electrolyte balance is important for sustaining cognitive and physical performance. Dehydration degrades morale and desire to work. Body water deficits of as little as 2% body weight can impair physical performance. Water deficits of 5% to 7% body weight are associated with headaches, dizziness, and apathy” (Latzka, Montain 1). To prevent dehydration and its effects a medical team created Gatorade for the University of Florida’s football team in 1965. Since then, there has been a large market of beverages to hydrate athletes and improve performance. In Sports and Energy Drinks: Answers for

Natural Vitality Energy Drink Sole purpose is to help increase the energy level of busy and athletic individuals in today’s society. With the busy lives of most people, we are all looking for a quick boost of energy to help get us through those last couple of hours at work or those late nights of cramming for a test, but we should take consider a healthy alternative to the popular energy drinks on the market today. Natural Vitality Energy Drink is for the health conscious individuals who are concerned with the ingredients that they consume. Natural Vitality Energy Drink, that is manufactured by Starrs to the Skye Manufacturing

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Dr. Pepper/Seven Up, Inc. is the company which produces the brand Squirt. “Squirt is a caffeine-free, low sodium carbonated soft drink brand with a distinctive blend of grapefruit juices that gives it a tangy, fresh citrus taste. Squirt is the best selling carbonated grapefruit soft drink brand in the U.S.” (Kerin and Peterson, 2010) Kate Cox, the brand manager responsible for Squirt believes that market targeting and product positioning are key elements in Squirt’s advertising and promotional plan development. This case study will provide a summary and analysis of Dr. Pepper/Seven Up, Inc.’s options and the examination into the company’s strengths, weaknesses, threats, and opportunities.

Also, it was available online within the U.S. In Fiji, the product was available only through Coca-Cola Amatil. The focus of the product was on the U.S., so they made it easier to consumers to find it. Moreover, marketing was one of the important elements as well. To build an image, to show the uniqueness and class of the product. It started with just some advertisements on magazines; but the product achieved growth, through word-to-mouth advertisements, target sampling and free product placements. It got famous among celebrities that also showed the luxury of the product. In 2007, the company launched a new marketing campaign, with the objective to show consumers the benefits of the FIJI Water. They used integrated marketing communication approach, which is a strategy designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Therefore, that's how FIJI Water was successful, with all these points stated above; with marketing having an important role in it. (Lamb, Hair & McDaniel, 2012)

2.) Critically analyze the strategy adopted by Pepsi to sell itself to the Indian government. Do you think the biggest factor responsible for the acceptance of its proposal by the regulatory authorities was its projection of its operations as the solution to many of Punjab’s problems? Why/Why not?

We will be marketing a food product, “Healthy Protein Snack Foods” that will be marketed to the athletic people, people playing soccer games, and people from ones who joined sports clubs in Dubai. The prime focus of the product is mainly on Dubai, that is u males between the ages of 20-35 years of age in order to get their attention to the efficacy of the product with to improving their health. From there we want to spread to other cities of UAE. The success of the “Healthy Protein Snack Foods” will be dependent on the way, we take the product to the people in our target market, describing its features and the aspects of health that it contributes, the replacement it can give for the fast foods, and the overall value it can add for the family health. we would like to marketing strategy that would enable us to reach the population of Dubai in a faster way, and in low cost method. The “Healthy Protein Snack Foods” is one of the kind of the products, created specifically for the sports people in Dubai, to help them upkeep their health.

Indian food industry, with a net market value of around US$ 300 billion, is one of the major food markets in the world. Looking at the contribution of the beverage sector in these statistics, we have soft drink (carbonated and juices) market estimated at US$ 1 billion a year and health beverages estimated at US$ 230 million, which is on a continuous verge of exponential growth.