SWOT Analysis Of Vittorio's Trattoria

Opening a restaurant sounds like a great plan, and you have prior knowledge of how the business run help with success of the restaurant. There are so many factors to keep in mind with a restaurant not only keeping the guest happy to come back again, hiring the right staff is also the key. I think people forgot what it takes to run a successful restaurant so having working general ledger and keeping it up-to-date will help. Thus, allowing owner to review and see how the business is doing at any giving time. Furthermore, using your past experience from previous restaurant worked and learning from their mistakes would help improve your business.

The strengths of the business would be having knowledgeable, trained, educated, and experienced staff. Lavish décor and great food and prices will add to those strengths. Location that is easily accessible and close to home for most of the guest. The restaurant would offer discounts to the college students and the travelers that are passing through, having a good reputation will be a strength and help build clientele. According to the data there is no other restaurant in the area with the same concept. The weaknesses of the business would be targeting multiple segments and trying to satisfy all of their wants and needs. Another weakness would be trying to keep the restaurant as trendy as possible but would be difficult with the changes in trends, what’s hot today may not be the next. The area is not completely in need of the type of restaurant and lounge in mind, therefore getting people to be open to and supportive of the idea is a concern. Poor reputation among customers by not giving a good first impression or not meeting their expectations would be a weakness for the company. Other weaknesses may include high costs, lack of access to key natural resources and distributors. The opportunity is that because of the current recession it would be the optimum time to open a business that would create jobs. Restaurant space can be negotiable and very

underhanded activities that occur pervasively throughout the three collegiate divisions. Some such scandals have included the child sex charges brought against the Pennsylvania State University and overall academic misconduct amongst member colleges and universities. This is exactly where the current NCAA president, Mark Emmert is directing his focus: a return to a conservative adherence to the original mission statement, a strict disciplinary strategy against institutional scandals, and an overall modernization of the association. Emmett plans to emphasize leadership of the NCAA in order shift the association away from its capitalistic tendencies (bookshelf.vitalsource.com).

Although the restaurant industry is perceived to have high risk of failure, the risk of a restaurant failing is not too different from other small businesses. Parsa et al. quantified the risk of failure at 26% in the first year and 57% by year 3. He also described several factors that can influence the risk of failure. Those include physical location, firm size, speed of growth, differentiation from other restaurants in the market, adapting to external trends, and management experience. In terms of location and differentiation, Paul’s bar will be located in a new development designed to attract affluent customers and with very few competitors. Paul’s small firm size increases risk because of barriers to attract partners (i.e. suppliers and bankers are prejudiced against smaller firms) and growth that may be too rapid to manage. On the other hand, Robert already has experience in the restaurant business and should know how to run the bar and subsequent restaurant. Their choice of a piano bar may be in response to local trends that favor success.

The main purpose of this research study is to come up with a strong analysis on the performance level the restaurant. The following objectives have been brought forward with regard to this purpose.

Melissa does a good job digging deeper in regard to the verbiage in the email.

Hello. We are Umberto’s Tuscan Trattoria. We were wondering if after all these years you’d like to eat… and go over everything on our menu. We are a rustic family style Italian restaurant located in North Andover, MA. North Andover is an ideal location because of its high concentration of families and college students and proximity to Boston. North Andover is the perfect location for a family style restaurant due to the fact that about forty percent of the households have children under the age of eighteen. In addition, North Andover is home to Merrimack college and Umberto’s will become an attraction for all of the college students. Due to the demographics of North Andover, we feel that Umberto’s Tuscan Trattoria will be a perfect addition to the town.

Lindsey greets the client in a polite tone. She does a good job recapping the client's issue to gain understanding of the issue.

Recommend whether or not a franchise is the best way for Deb to market her business.

The significance of strengthening and developing each individual store is huge, because this is crucial for the company as a whole and it derive its future.

Because of a recent economic downturn, there may be an opportunity to negotiate new lease opportunities at even better rates. Also,franchising the Sandwich Blitz shops seems like a great opportunity for expansion beyond Dalman and Lei’s current large metropolitan area. This would require training upfront on Dalman’s part to insure the same quality and consistency in the food preparation. However, once the franchisees’ shops were established, there would be less time Dalman and Lei for any specific issues, as the franchisee would be responsible.Dalman and Lei can participate in the profitability of these franchises without the same level of management that is currently required. This opportunity would also potentially be less risk for the company as a large amount of capital would not be required in the expansion.

Bella Italia is an Italian restaurant which located in the city centre of Plymouth. It is a fine dining restaurant which is stylish and has beautiful décor to give an elegant atmosphere to customers. The outside appearance is attractive with clean windows and door, also because of menus and posters placed in front of the main entrance. Staffs were well-trained with great knowledge of every dish, and they are all friendly and nice to serve every customer. The overall service is good but there have some improvement about the service quality.

Italy is situated is the center of the Mediterranean Sea. The main strength of geographical location is that Italy belongs to the coasts of four different seas (Adriatic Sea, Ionian Sea, Tyrrhenian Sea and Ligurian Sea). There are two large mountain ranges in Italy: Alps and Apennines. It is a big plus for tourism sector of the country. Tourism is one of the fastest growing and profitable sectors of the national economy.

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

According to What is SWOT Anlysis (2011), SWOT analysis is an analysis used to identify the internal factors (strengths and weaknesses) of the company as well as external factors (opportunities and threats) of the company.