Vizio Case Summary

VIZIO, Inc. is a company that specializes in flat panel televisions. The company, initially known as V. Inc., was founded in 2002 and it has its headquarters in Irvine, California. The company produces a wide variety of products that includes LCD and plasma Televisions, LED and LCD high definition (HD) TVs.

Sharp has a strong international presence and is a well known brand. It offers a variety of diverse products to its customers, including TV’s, laptops, and home appliances. A diversification of product portfolio is important as it protects company against risk of exposure in any particular line of business (Johnson, 2006). Therefore Sharp is relatively strong in this aspect. In addition, Sharp places an intense focus on research and development of new technologies and products, ensuring that their output is the best in the industry.

With the advent of information technology, the ways different aspects of life work and operate have changed a great deal. Media has always had a great influence in molding the culture of a society. There was a point of time when television and radio were invented and when computer was invented and there was little connection between the two. Time then travelled fast then through the age of cassettes, records, VCDs, DVDs, flash drive and then the internet. Media also started to go satellite on a massive scale and there came a point of time when media and digital communication systems became closely integrated with one another, opening the dimensions to digital media.

Televisions through time went from bulky, low resolution models to elegant High Definition (HD), Ultra HD displays. As they got slimmer, the resolution went higher as well, allowing for sharper images when gaming or watching movies and shows. It has been made possible by the addition of more and more pixels to increase the visual quality of the images displayed through it. Audio has improved as well, by being able to connect wireless speakers to the TV for surround sound, through Bluetooth.

The target market for the Swarovski frame with anti-glare screen is going to be limited by the target market for the Samsung Smart TV, so the screen's target market will be a subset of that larger group. The target market for this product is a niche market of those who want to have a more aesthetically pleasing experience with their television. The main benefit of the frame is that it will improve the appearance of the television, and will be a status

I’m going to develop a new soft drink as part of Coca Cola, the drink is aimed to attract customers aged 13- 19.

Vizio offers a wide variety of quality products, but when it comes to audio the VSB210WS is the most popular model. Here are some of the features that make this product so popular:

Vizio has made great strides in providing “Entertainment Freedom For All™” and will continue to build on this principle. In looking to the future, the company, while staying true to its roots in vision and value, will continue to grow its brand within the United States and beyond. The strategy to becoming the world’s leader in consumer electronics involves following the following four (4) core values:

Consumers are also investing in home theaters. TV’s are bigger than ever and have digital and 3D capability. As the costs of all the components go down consumers are

harder economic times I urge you to purchase a quality television and home theatre system. The savings you will see are astounding, the

Sony has a broad offering in consumer electronics segment that it can leverage to provide a comprehensive

Summarise the future of the sectors of free-to-air television, retail and exhibition due to the rise of

Sony's marketing strategy was to make use of its worldwide network of captive commercial video distributors which in turn worked with more than 1,500 dealers across the globe. Also Sony's strategy was to make use of brand name recognition which had a reputation of reliability and low price among dealers. Sony also took advantage of the fact that Barco was purchasing tubes from Sony Components. In some cases Sony's strategy was to be better off than Barco in terms of latest developments related to tubes with in-house supplier. Internal efficiencies were created from Sony Components – Sony projectors would know about new tubes before competitors and thus be able to design for new tubes immediately. This resulted in supply chain efficiencies of being more responsive to demand, and not carrying high inventories.

Sony has many products and started to branch out. Sony has mostly started to manufacture appliances and electronics. Even thou many new different products may arise, Sony can manage and maintain their quality.

Submitted By: Submitted To: M.Umair Sheikh Mam. Anushey Reg# NI-F7-BBA-212 3rd Semester Date: 21st October, 2008 Introduction: Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. There are four P’s in marketing mix which are: 1. 2. 3. 4. Product Price Place (Distribution) Promotion. SONY Corporation Sony Corporation is a multinational conglomerate corporation headquartered in Tokyo, Japan, and one of the world 's largest media conglomerate with revenue of