Vkey Cafe: Market Description And Analysis

Decent Essays
Market description and analysis

Market analysis summary
In 2014,Canada cafe has grew by 3% in current value sales term to reach $5.4 billion. Coffee drinkers in Pacific Northwest are among the most demanding ones. people in this area favor well-brewed coffee drinks and demand great services. VKey Cafe will strive to build a loyal customer base by offering a great tasting food and fancy idea in a relaxing environment.

Market Segmentation
VKey cafe will focus its market marketing activities on students, teenagers and people working in offices. Our market research shows that these are the customer groups that are most likely to visit our cat coffee shop. Since cat cafe is successful in Japan, Taiwan and some other countries in Asia, our research discovers that
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But if you do not know your strengths and weaknesses of your business or the opportunities and threats facing your business, your business may not be successful, so our group decide to create a SWOT analysis for Vkey cafe.

1. The concept that distinguishes my coffee shop from others.(feline coffee shop for cat lovers)
2. Location. There are few coffee shops in the neighborhood, and a lot of students and people live there and work nearby.( they can grab a cup of coffee when driving to work or to school).
3. Unique interior design( on the left side is our coffee room, and on the right side is our playroom which have a lot of toys, books and creative designs for customers and cats enjoy their time).
4. Friendly staffs, personal relationship with customers.
5. Free WIFI access( able to response quickly on social media, and posting the videos of cats playing with customers).
1. Some of the employees do not have the experience of dealing with the cats.
2. Lack of stability (revenue depends on how well the business
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