Vodafone Case Study

India is one country which is developing rapidly at the moment along with China (Lal and Clement, 2005). The political, economic, social, cultural, technological and legal climate in India is extremely suitable for international entrepreneurs since business prospects in a country are heavily dependent on the above mentioned parameters. Since India is the second most heavily populated country in the world, British telecommunication company, Vodafone has enormous business opportunities in India. Mobile phone usage in India is increasing rapidly in recent times (Press Information Bureau: Government of India, 2010). A substantial portion of Indian

This is in response to the above-referenced complaint filed by Ms. Lisa Wadsworth, received by Verizon Wireless on March 6, 2017. Ms. Wadsworth reports her daughter visited an agent location to purchase a new phone thinking it was a direct Verizon Store. She purchased a new iPhone 6 and agreed to a device payment plan. However, the representative did not explain to her that she would also have to pay off remaining amount for her existing device payment plan. It was not until she received her next invoice that she realized she was billed for three device payment plans.

To mark a significant contribution to the perceived customer benefits of the end product, Vodafone marketing strategy aim is to grow its

Marvin, I really enjoyed reading your post and the example that you provided. I see exactly where you are coming from with this post as I myself have made an attempt to help my parents lower their FIOS bill or change provider. As I was comparing the companies, they both in my opinion force a customer into a package they were not fully satisfied with. Yes maybe you I could have left, but the other provider lacked something that I needed or had what I needed and charge more than what it was worth. I truly feel like these two companies Verizon and Comast are monopolies because the limited option's when building a package. Again great idea for using Comcasat as an oligopoly especially in the Henrico area. If Verizon was to ever set foot in the

Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.

The churn rate is 2% per month. So for a year retention rate,r, will be = 1-(.02*12) = .76 or 76%

The company has to review its promotional techniques to develop excitement around the newly introduced brands. Including more information about the specific brands in its advertisements would also boost customer confidence. The company has a better financial capacity compared with its arch rivals, which it can use to reverse its image within a shorter period by investing heavily in the strategy.

The new advertisement of Virgin Australia has been appreciated and well accepted among its target audience. Comments have been posted on Australian Business Traveller where about 46% of the respondents think that it’s a fantastic commercial which certainly attracts them towards the airline. Blogs have also been posted which discuss the journey of Virgin Blue to Virgin Australia. Also, they portray and analyze the new image and positioning of the brand. Virgin Australia has 36651 likes on facebook and an active interaction amongst consumers and Virgin Australia (Virgin Australia, Facebook, 2014). There are other apps useful to the active consumer and can be downloaded with the help of an android phone.

The article “Foxtel in spotlight over customer ‘spin-down’ ” which is wrote by Dominic White discusses about the current marketing environment especially micro-environment of Foxtel, includes consumer and competitors that are directly affect the company (Sharp, 2013, p101). Also the article explains that Foxtel intervened in the marketplace by changing marketing mix, hence improve their market-based assets.

Due to competition from other newly formed national wireless service providers, such as, AT&T, Cingular, Nextel, Sprint, and T-Mobile, Verizon quickly moved to gain a competitive advantage and build brand loyalty by enhancing its network and advertising heavily. Therefore, Verizon launched its 3G network in 2003, swiftly filled in coverage gaps, increased data transmission speeds, and soon thereafter launched its famous “Can You Hear Me Now” marketing campaign (Verizon, n.d.). Subsequently, over the next 5 years, the number of cell phone subscribers in the United States escalated from 158 million to 269 million and Verizon’s customer base grew by 64%, as customer demand increased and cell phone service pricing continued to decrease (CTIA,

The telecommunications industry in India has experienced dramatic growth in the last decade. In 1991 the number of telephone lines per 100 people was only 1. However, by the end of 2004 that number had increased 9 times. Along with this, the telecom industry now provides employment to about two million people. The industry turnover in this field expanding and is currently around $13 billion. The U.S. mainly participates by selling equipment to Indian companies and by investing in such companies. They also outsource many of thier tech support employment positions to India. India’s information technology and IT-enabled services industry is a major force in India’s booming economy, achieving double digit growth rates and an industry revenue expected to top $28 billion. To add to this growth, the Executive Committee on Information Technology works closely with NASSCOM, India’s largest software association to promote industry-wide growth and market regulation. On another technological path, the broadcasting entertainment industry is yet another booming industry among those that make up India’s economy. With over 100 million household televisions, and nearly 60% of these households using cable or satellite TV, there are nearly 40,000 cable service providers in India. The sector has benefited from a light regulatory system, even though this has also caused a great deal of piracy and

Vodafone Group acquired Turkish operator Telsim for $4.5bn in December 2005. Vodafone Group identified the Turkish telecommunication market as ideal for investment citing strong growth potential over the long term. However, it quickly became apparent that Vodafone Turkey had not properly anticipated the challenges associated with building a profitable company within this particular market. The acquisition of Telsim brought with it an outdated network infrastructure and a reputation for moderate service quality which did not command respect within the Turkish market. Rival

Public relation is not an easy job, it requires smart people and people are able to understand the community as well.

Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring

Vodafone began its India operations after acquiring Hutch in May 2007. Hutch happened to be