Vodafone/Exxonmobile Marketing Strategies

3734 WordsFeb 16, 201315 Pages
Vodafone/ExxonMobil Marketing Strategies Riad Akhundov, Ryan Cohen, Nhu Lam, Nazar Orozbaev, Qwynn Trotter, and Caglayan Arslan 9/27/2012 Table of Contents Table of Contents………….………………………………………………………..1 Executive Summary………………….……………………………………………..2 Background…………………………………………………..…………………..3-4 Vodafone…………….…………………...………………………………….3 ExxonMobil……………………………...…………………..........................3 Marketing Strategies……………………………………………………………..5-8 Vodafone…………………………………………………………………….5 ExxonMobil…………………………………………………………………6 Comparison of Marketing Strategies……………………………..................7 Relationship Marketing Strategies…………………………………...................9-12 Vodafone……………………………………………………………………9…show more content…
In the guiding principles, ExxonMobil tries to address their shareholders, customers, employees and communities. Shareholders are promised “superior returns” while customers are ensured to be satisfied by “offering high quality and services at competitive prices.” (Our Guiding Principles, 2012) ExxonMobil’s guiding principles also shows that they hire only high quality specialists providing they have all necessary training and further development. In the communities section of their mission statement, they promise to obey all the “laws, rules, regulations and ethical standards.” Marketing Strategies According to the Principle of Marketing textbook, a marketing strategy is defined as the marketing logic by which the company hopes to create customer value and achieve profitable customer relationships ((Kotler and Armstrong, 2012: p. 48). Within this section, you will see how Vodafone’s and ExxonMobil’s marketing strategies are derived and what tactics they take to create value to their customers. Vodafone Marketing Strategy Vodafone’s marketing strategy is a key part of their overall corporate strategy, which is concerned with developing plans for finding out what customers want and then efficiently meeting their requirements. Vodafone 's marketing aim in the UK is to retain market leadership on revenue per customer, network quality, and customer satisfaction. Vodafone 's strategy is customer focused and product led. The company

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