Vodafone Promotional Campaign

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Vodafone - iPhone 5 Promotional Campaign Campaign brief: Background: Regarded as one of the world’s largest telecommunications company, Vodafone wants to massively promote the brand new iPhone 5 they are selling along with its highly beneficial packages. Although Apple’s latest creation is not exclusive for Vodafone, their pricing plans are just irresistible and most recommended. Objectives: The board of directors at Vodafone are hoping that the promotional campaign CRM Marketing produce and develop must help them reach an overall market share of more than 25% from the products launch within 6 months. The campaign should not just advertise the iPhone 5 and its pricing packages, but also portray Vodafone’s persona and standards. Target…show more content…
* Desire: To have the greatest mobile maker, Apple’s latest creation with you. * Action: Buy now from all Vodafone outlets and on their online website with special packages. Selection of appropriate media: Vodafone has grasped the different factors that must be taken into account when selecting a proper medium for an advertising message. The interest of the target audience is nothing but to purchase the iPhone 5 with cheap packages provided by Vodafone to satisfy their customer’s needs. Based on the demographics this phone is mostly suitable for teens or young adults. Mainly the geographic location is the U.K for this promotional campaign. Design and presentation of promotional materials: * Images: The Vodafone iPhone 5 advert would want to grab the attention of the audience as soon as it comes on. In order to achieve this, the images must include vibrant colours and a strong appearance. * Typography: The purpose of the advert must be properly suggested. Since the iPhone 5 has a mass appeal, the advert can include specific texts to illustrate the product’s brilliance. The factors above must be paid attention to while forming the correct demonstration for the campaign. Text and media type: The application of words has to be reflected upon with the selection of media. In this case for a T.V advert the following factors are important: * Length of advert * The vital message that has to be shown

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