Vodafone Public Relation Management

In an increasingly competitive telecommunications market, Bell has continued to surpass expectations by remaining profitable and by growing as a company. Through aggressive marketing campaigns and humanitarian promotions, Bell has attained a superior public image that has established the company as a titan of modern telecommunications. The future is bright for this behemoth

How can the United Parcel Service make a bold move and deeply penetrate the India Market. This was the very question that a woman by the name of Ms. Robin Page must answer as the newly hired Chief Strategy Officer. Ms. Page was hired by Scott Smith (CEO) due to her extensive international experience. Page knew that there were many problems associated with the Indian Market. Some of these would be easy to solve and others would perhaps be the most challenging of her career. As report after report was mulled over Page soon begin to understand the issue with India. After a few weeks of reading and decision making Ms. Page was ready to present her new strategy to Mr. Smith.

The aim of this report is to research into the Vodafone group and their entry into the Indian Market. The research was carried out of Vodafone’s history, their existing market strategy, the internal environment of the company and external

Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.

Virgin’s current products and services range consists of telephone, soft drinks, trains, planes, broadband, directory inquiries, television packages, and many others. The time that it takes a product to be released, can effect greatly the overall success of the launch and consequently to the product itself. Nonetheless, Virgin products’ demand remains pretty much continuous throughout the year and that makes their competitors’ actions the main factor that they are dictating their product’s launching time. Because Virgin wants the launch to be successful, they make their promotional material be released at the right time to increase awareness and raise the product’s demand. As Virgin wants to enter the broadband market, is using various promotional ways to increase the consumer’s awareness on a mass scale so that their objective of increasing the number of sales can be achieved. One of these promotional ways that Virgin are using to show the quality of their broadband, is by highlighting the adaptability of the service by showing three very different internet users that are using the broadband in an incredibly positive way. The message guarantees that the consumers know that the product has numerous applications which are fit for a number of different purposes. Moreover, they have designed their broadband HUB in such a way that it appears stylish and sleek, to highlight its fast speed and technological developments that were made. By developing their

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

The company also spends millions of dollars each year advertising its products to the public. They do this by way of television commercials, newspaper ads, and radio announcements. (See appendix)

The main objective of this research is to assess the different promotional strategies of SMART and Globe Telecom Networks in the Philippines. The reasons that pushed the researchers to write about this topic is because one of the most widely used technologies today involve the use of networking, and the main providers of such networking use different promotional strategies to beat the competition. The researchers will provide adequate information about the processes and procedures of the networking companies and also the different perceptions of the respondents the researchers are going to interview.

Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.

Within the first two weeks it would be necessary to gain control of cash flow. The prospects for Vodaphone’s industry are positive and cash usage should be leveraged in a manner that is proportional to market growth rate. Serpil will need to identify “non-core” business operations and outsource these operations as necessary. These “non-core” business operations might include supply chain and other

Public relations practitioners in general or media relations practitioners in particular communicate information to journalists by using information subsidies which can be defined as ‘efforts of news sources to intentionally shape the news agenda by reducing journalists’ costs of gathering information’. Information subsidies such as press release, statements, speeches, conferences help the company to communicate information to the journalists as well as setting the news agenda. (Kelly,

Nokia’s vision is “Connecting People” (Nokia, 2013). And the company’s mission statement is an elaboration of its vision:

For Nokia to stay in the business they need to meet these basic requirement of the customer. If Nokia does not meet the customer requirements, then the customers will walk away and will use another brand such as Samsung, Erickson etc. Nokia was successful because they met the needs of the customers. “The Marketing concept holds that the key to achieving the organisational goals lies in determining the needs and wants of target markets and delivering the desired satisfaction more efficiently and effectively than the competition”[3]. For an organisation to provide products that satisfy customers needs through a co-ordinated set of activities that also allows the organisation to achieve its goals, because customer satisfaction is the major aim of marketing concept.[4] Organisations need to communicate effectively with their customers, outlining the benefits of its service and how they can be used to

Although Vodafone are the biggest mobile network in the world, they also have their problems. As a global organisation Vodafone have learnt how to acquire customers, building up a customer base in the UK of 13 million. But, they have become far too focused on acquiring

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR