Volkswagen Ad Comparison

In conclusion, the commercials by Lexus and Volkswagen both make the viewer consider their product. To do this, they use different methods of advertising. Also, both companies target different audiences. When all is said and done, they have varying degrees of success in doing so. Advertising is a fundamental force in today’s society, and because of this, companies must provide the most effective commercials with presentation of as many logical appeals as possible.

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Advertisements play a huge role in the world today. They are all over the place. Whether they are on billboards, television, or in magazines, you cannot escape them. Advertising is a great way to persuade the viewers in many different ways. Many of these ads include the safety of driving and what not to do while being behind the wheel. For this particular ad, it focuses on keeping your eyes on the road. It shows a husband on the phone while looking at a map that the wife is showing him. What the husband doesn’t see in front of him is a child walking across the road, screaming as he sees the vehicle approaching him. This ad also shows that not only the child’s life in front is in danger, but the infant in the back seat is in danger as well. The creator of this ad uses different methods to get an individual to see the message that is shown in the advertisement. Three main uses that is shown in this advertisement are the use of color, wording, and the emotions.

She seems happy to be driving, yet she is not even looking at the road. The woman is also driving alone, which was not common for a woman to be driving, let alone by themselves. It is also pointed out that the two boys are whistling at something, but she is not sure what they are whistling towards. The lady seems vibrate and ecstatic that she is able to drive this luxurious, red car. The lady, even in a cartoon, is seem to be beautiful, and that draws the attention of men wanting to buy the car; however, this could also draw the attention of a woman, because now that a woman is driving in the ad, maybe their husbands would let them drive more. Also, in the wide variety of cars it shows women driving those as well, no men are ever shown driving the cars. This ad would not have been persuasive in today’s times because it is sexualizing the woman driving, and not focusing more on the car; however, back then this ad would have made people’s heads turn whenever they saw the ad, and they would immediately look into the

What is it about an advertisement that makes people want to purchase that item? Could it be the idea of showing it off, personal attraction, or utilizing it in everyday life? The advertisement I chose to analyze does absolutely stunning in doing all three and more. The Mercedes ad of the red SL class car gives off a romantic look due to the color of the car and the caption on the left; and a rough and powerful look at the same time from the rigid mountainous background. The images looks extremely realistic, like every detail of it was picked up by a high tech camera. The main focus of the image is the front of the car closest to the foreground, with it going out towards the other parts making it one elegant picture. Ethos, Pathos, and logos play a major role in this ad to appeal to the audiences senses and attract the viewers the ad is aimed towards. This ad does marvelous in using rhetorical techniques to appeal to the viewer and persuade them to purchase this car.

This video conveys a deeper meaning for the automobile brand Chevrolet. This commercial portrays a brand of automobile that is more than just a material possession. The message states that a Chevrolet truck is part of the family, creates unforgettable memories, and lasts for many years. This message conveys that sentimental value and memories are worth more than any amount of money that is needed to repair the truck. The emotional man and his family are worried that they are going to lose a part of their family if the truck cannot be repaired. The repairman makes a statement to the man about getting a new truck and when the man discovers an old photo in the glovebox he realizes that the truck is worth more than any amount of money. The man

The advertisement is for a company known as Taylor. Taylor is a well-known manufacturer of primarily acoustic guitars. The page features a photograph cropped in the shape of an acoustic guitar body, depicting a brilliantly colored image of a older man in a red jacket in a forest looking at the trees. The image stretches over the entire height of the advertisement and takes up less than half of the page. The image alone was enough to grab attention and strives to do the same with the audience of the magazine. When the advertisement grabs hold of the reader, it hopes to pull them into reading the small paragraph and hear them out. The advertisement does rather well at pulling in the reader by using two appeals, pathos, and

5. After finding a small group of ads that rely upon little or no body copy, I’ve found that the common features that underlie the marketing strategies of such ads include very detailed and colorful graphics. The illustrations are often striking, and catch the reader or viewer by the eye (in the same way that large font, or a catchy phrase would if there were words on the ad). These ads mostly appeal to the need to nurture, for guidance, to achieve, to escape, and feel safe. Though cliche, a picture is worth a thousand words, so these ads vary in their appeals because their illustrations have so much meaning behind them. They appeal to all age groups, sexes, social statuses, and more. Their graphic aspects are considerable in their efforts to catch the attention of viewers and hold it for as long as they can to

As time progresses, many companies change the style in which they portray their advertisement. In the two Chanel advertisements, one being from 1937 and the other being from 2007, many comparisons and contrasts can be distinguished. Both ads are similar in their look and target audience, while they also have different styles to them. The vintage ad is a more dark and gloomy ad, while the modern ad is a more light and bright advertisement. The target audience of both advertisements is women who want a perfume to make them feel beautiful, and the purpose of both ads is to persuade consumers of why Chanel is the best perfume to purchase. However, the techniques of both advertisements are very different.

Once a person becomes stronger they tend to see an increase in personal pride, an increase in physical health, as well as several other things. People do not look at themselves and think, “I would rather just stay weak. I do not want to become any stronger.” Strength is a defining attribute of masculinity, so it is something most people desire. Therefore, this Nissan truck ad uses Roger Staubach, a powerful image of a Nissan V8 Titan truck doing the impossible, and a partnership with College Football’s Heisman to appeal to everyone’s desire to be strong.

Vogue Magazine’s advertisement plays on the American subconscious and what it means to be attractive. The primary visual element of the advertisement, the centered photograph, focuses on contrast to catch the eye. This concept of contrast does not remain tethered to the visual aspect of the photograph. The ad manipulates understood societal norms and conventions of human perfection to make ad convincing. Vogue Magazine capitalizes on dramatized visual and seductive textual elements to send its message about beauty or attractiveness.

When analysing all of the advertising around us, sometimes we don’t look at what the true message of a commercial really is. We live in a world that is controlled by mass media and because of this advertisers are trying harder each year to outdo themselves and their competitors. Rhetors use techniques in their advertisements such as fantasies or surrealism to catch the attention of their audience. Companies like Audi pour millions of dollars into their marketing teams to make sure their cars look the best and attract consumers. Commercials that are shown on television today are great examples of rhetorical artifacts because of the many techniques being exercised by the rhetor. Analyzing this through the lens of rhetorical

These repetitive techniques similarly work to reinforce the central theme that is marketed towards prospective clientele. Both advertisements implement hyperboles, where Acura boasts that “a new generation has arrived”, exaggerating its relevance in society, though Ford reinforces that it can hold “more than any half tonne pickup on the planet”, advertising its advanced nature. Simultaneously, Acura and Ford advertisements implement unique selling points respectively to entice the market to understand the significance of the vehicles, where both reinforce their vehicle’s innovative nature and similarly highlight how they differ to their competitors. Acura promotes that it is uniquely spectacular, being “loaded with innovations like dynamic traffic Rerouting and Zagat reviews”, which appeals to the audience through integrated and advanced features. Ford similarly implements the directive to “forward launch to the next generation and a brand-new age” where it is uniquely “700 pounds lighter” as compared to

This print ad, featured in hundreds of thousands of magazines, newspapers, public benches etc., no doubt CATches people’s eyes (bad dum tss).The ad features a wide variety in shades of the color pink that clash tremendously, a ridiculous amount of groupings of threes, and pitiable design. These three factors are what sell the product, however contradictory that may sound. The consumers are so caught off guard by this dramatic advertisement that the stark contrast of the picture-perfect, pristine, polished look of the actual product draws them

Is actually the idea that the Audi R8 is a top-of-the-line car and if you are capable of buying one, then you’ve made it to the top and you are extremely successful. Not at one part in the commercial did they talk about the specifics of the car, or how it is better than other cars in its class. They just show the car driving and its engine noise. Audi is not trying to sell you the car itself, it is trying to sell the idea that this car is the best and only for the successful. It sells the idea to rich people that yes, this is the car for us and driving ones shows others how successful I am. It also sells the idea to people who are not capable of buying the car yet, that if they work hard and someday become super successful, they’ll finally be able to get one and show off how proud they are. Audi created a lot of value for their car. Instilling the idea that this car is for only the best.